A tender or pitch is an important opportunity to win new business but requires careful preparation. It is important to thoroughly analyze the response criteria and ensure all aspects are addressed while also identifying the procuring organization's unstated needs. An effective response will marry the organization's strategy with the customer's requirements in a compelling manner that provides long-term benefits. It is best to work closely with experts who can help with all stages of preparation from start to finish to maximize the chances of success.

1. A tender or pitch is a vitally important new business tool, the outcome of which has the potential to
directly impact your organisation’s bottom line. So why not ensure the best chance for success?
Making the most of the opportunity to tender or pitch
Pitching or responding to a ‘Request for Tender’ (RFP) is a common way of winning new business, but it can be a
stressful process, with a great deal riding on the outcome.
How can organisations give themselves the best chance for success? By placing an appropriate emphasis on the
preparation required. A good pitch or RFP response requires a significant input of time, effort and resources to
provide a proper return on the investment. Responses must marry the organisation’s business strategy with the
procuring organisation’s needs.
Our Approach
At Amplify Me, we work closely with our clients to prepare their pitches and RFP responses.
We begin by analysing the response criteria, and ensuring all aspects are clearly addressed in the response,
providing a solid business case that meets the strategic and short/long-term business objectives of the procuring
organisation.
In addition to the stated criteria, we identify the ‘what’s in it for them factor’ relevant to “RFP responses
the purchasing organisation’s particular needs to make sure we address any unstated must tick all the
criteria.
boxes in a
We prepare the presentation (if one is required) and review the entire response against compelling and
the tender or pitch objectives, and for brand consistency and tone. For some clients, we effective manner.”
write the entire tender and/or presentation, while for others we edit and refine existing
materials.
Response Timeline
Our skills in communications and processes combined with our training expertise enable us to contribute
throughout the RFP process, from designing and editing the response and ensuring it addresses all criteria
through to rehearsing with the presenting team.
Tender or Pitch preparation Pitch Follow up
Analyse Clarify Develop Review Edit, Post pitch
tender business tender Response against rehearse & Pitch
follow up &
criteria case response layout criteria refine (if required) feedback
For organisations that pitch regularly, seeking post pitch feedback on the outcome helps refine and perfect the
pitch process for future opportunities.