Mobile subscriptions are increasingly important as more people use mobile devices. The presentation discusses building subscriptions for the mobile age by following your instincts, being bold and willing to break things to find what works best. It encourages listening to your instincts and not being afraid to take risks and try new approaches to engage mobile users.

1. “Building Subscriptions in the Age of Mobile”
Presented By: Andrea Kwamya

3. Dimitar Dhzarov
Director of Performance Marketing,
Lover of _______.
Data Technology
 All things Adidas
 Roots Reggae

5. “At the end of the day,
follow your instincts.
Something that we like to
say here is don’t be afraid to
break things. Be bold.
When you get that phone
call …you’ll know that people
are listening.”
-Dimitar Dhzarov