New trends in the post-pandemic world have increased telehealth to improve wellness and healthcare.

1. Innovation on
digital health
care
Digital marketing
Andrea Garcia
ID: 103186201
Seneca College

2. Learning from the experiences come from COVID-19 builds stronger post-pandemic
healthcare systems. Innovation in digital health tools are trends that will continue the
future of health with an innovate public-health infrastructure and the modernization of
healthcare systems, including mobile health apps, wearable sensors, telemedicine and
virtual health.
Patients' preference for
digital channels grow

3. How does it
work?
Get in touch!
Synchronous
This includes real-time telephone or live audio-video
interaction typically with a patient using a smartphone,
tablet, or computer.
Asynchronous
This includes “store and forward” technology where
messages, images, or data are collected at one point in
time and interpreted or responded to later. Patient portals
can facilitate this type of communication between provider
and patient through secure messaging.
Remote patient monitoring
This allows direct transmission of a patient’s clinical
measurements from a distance to their healthcare
provider.

4. The global digital health market expect to reach USD
191.7 B by 2025 from USD 38.7 B in 2020
37.7%
CAGR in 2025
GLOBAL DIGITAL HEALTH MARKET
DIGITAL HEALTH OR TELEHEALTH REPRESENTS AN
ATTRACTIVE MARKET WHERE MANY PLAYERS WOULD OFFER
LUCRATIVE OPPORTUNITIES IN THE NEXT FIVE YEAR
Research from McKinsey & Company found that more
than 46% of consumers now regularly use digital
telehealth, up from 11% in 2019.
The rising population, the need to expand healthcare access,
advancements in telecommunications, government support, increasing
awareness of wellness, and growing technology adoption In the wake of
COVID-19 are factors that drive the new trends of the market.

5. It is a company that supplies software to healthcare
organizations, provides an exceptional patient experience and
brings healthcare organizations closer to their customers than
ever before. Making Human Understanding Tangible in
Healthcare.
NRC health's consumer trends 2021 reported a rise in wearable
tech and a broader focus on social media marketing, reflecting
consumers' evolving preferences and behaviours related to key
healthcare trends. With consumer anxiety at an all-time high due
to the pandemic came a fast-tracked virtual care delivery from
optional luxury to operational necessity. Fortunately, consumers
have been receptive to the shift, with an overwhelming 92%
reporting positive telehealth experiences during this time.
NRC Health

6. POV
The pandemic created a new environment with an urgent need to care for
patients from the comfort of their homes. Healthcare and wellness became
in trend as a lifestyle characteristic in the post-pandemic world. Not only
organizations involved in the health industry are part of this market also
many companies of technology have adapted this component as a
feature of their products, such as Apple, Fitbit and Nike, with their watch
bands which share important daily health data. Now is the time for many
organizations to innovate and reach customers who want control and self-
sufficient when talking about health.

7. References
Digital health trends 2021. (2021, July 22). IQVIA.
https://www.iqvia.com/insights/the-iqvia-institute/reports/digital-health-
trends-2021
H. (2021, July 7). Healthcare trends in a Post-COVID world. Williams Whittle
Associates. https://www.williamswhittle.com/post-covid-healthcare-
trends/Hrdy, H. (2021, April 29). Four trends facing the healthcare industry Post-
Pandemic. Forbes.
https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2021/04/29/
four-trends-facing-the-healthcare-industry-post-pandemic/?
sh=3c4aab067661 NRC consumer research on coronavirus. (n.d.).
MarTech.Health.
https://martech.health/articles/nrc-consumer-research-on-
coronavirusPennic, F. (2021, January 14). How COVID-19 reshaped healthcare
consumerism & 4 key trends to know for 2021. HIT Consultant Media.
https://hitconsultant.net/2021/01/13/how-covid-19-reshaped-healthcare-
consumerism/R. (2020, November 23). The global telehealth/telemedicine
market is expected to grow at a CAGR of 37.7% during the forecast period, to
reach USD 191.7 billion by 2025 from an estimated USD 38.7 billion in 2020.
GlobeNewswire News Room. https://www.globenewswire.com/news-
release/2020/11/23/2131539/0/en/The-global-telehealth-telemedicine-market-
is-expected-to-grow-at-a-CAGR-of-37-7-during-the-forecast-period-to-
reach-USD-191-7-billion-by-2025-from-an-estimated-USD-38-7-billion-in-.html