Odour technology in healthcare.

1. Company Purpose
To improve the health of individuals and reduce the number of avoidable
deaths with a focus on preventative as opposed to reactive healthcare.

2. Problem
Underfunded healthcare system, fewer doctors per thousand in population against
most other countries in the OECD.
Increase in the number of preventable deaths due to incorrect/ill-timed diagnosis
Increase in the number of healthcare professionals facing burnout, increasing the
likelihood of incorrect diagnosis.
Healthcare system largely reactive to health issues.

3. Solution
 A shifted focus towards illness prevention through action on being alerted to red
flags the bodies odour gives captured through sensors on smart devices.
 The data will support wider medical analysis by medical professionals to
improve the accuracy in diagnosis/treatment provided.

4. Why Now
 The adoption and ever increasing innovation with regards to technologies such
as ; the camera, GPS, high speed data modems and seamless roming on
smartphones shows a consumer base alredy exposed to constant change in the
market to a point where it is 'cool' to be the individual with access to the
latest technology first. This opens up a great opportunity to implemnt a new
technology on a consumer level with a higher probable chance of success.

5. Market Size
 There are now over 318,000 health apps available on the top app stores
worldwide, nearly double the number of apps available in 2015.
 The market is projected to be valued at $28.320 billion in 2018 and is expected
to reach up to $102.35 billion by 2023.

6. Competition
 Nanoscent
 Looking to bring scent recognition on consumer devices in 2019
 Over the past 10 years have been developing scent recognition technology
which through the use of exhaled breath is able to detect many life
threatening diseases.
 Potential for alternate applications of the sensor include
relationship/matchmaking and uses in the beauty market to identify
complementary products for individuals.

7. Product
 The product will be the application to the sensory device either integrated or an
attachment to smartphones and will work as a background app, monitoring the
changes and trends of a user's odour overtime.
 Obtaining licensing to use developed technology or create own working sensor to
utilize for the app.
 Application Design
 Application development and testing
 Release and support

8. Business Model
 The application will be free to use for consumers with revenue generated
from the following area :
 Inn app advertisement (Rich Media)
 Option of revenue generation from the accumulation and sale of data complied
to improve the takcling of health issues.