Trending Hashtag – Case Study100kReasonsToCelebrate
• Xpress Money was celebrating its social media success of reaching 1 lakh fans on theirFB page. They decided to share the joy with their Twitter followers also, with a hashtagcontest.Twitter Contest Concept:• We wanted people to be a part of our celebration by telling us their reasons tocelebrate.• Objective: To create engagement with the existing follower base and spread smiles The #tag #100kReasonsToCelebrate was launched on 8th May, 2013 The said #tag was started at around 11:45 am and was active for more than 24 hours It was trending #1 in Mumbai at around 1 pm & across India at 2 pm The trend lasted for 3 long days (on the top of the list!)Overview of the Study
Analytics• 6700+ Tweets• We had a reach of more than 1.82 Million• 1526 Original Tweets• 5.15 Million Timeline Deliveries• 4285 Mentions to our handled during thatperiod
The Increase…What we were? What we are?We had a total of 1936 followersbefore the beginning of the contest.We now have 2259 followers till date.We added a total of 276 followers in just 2 days, duringthe contest period.
The Giveaway• The winning prize was aSamsung Galaxy Tab 2.• Due to the overwhelmingresponse we decided to have5 surprise winners, who weregive Flipkart e vouchersworth 2000 INR each• If that was not enough wedecided on a 3rd winner whowas given SennheisserHeadphones.