Gozoop Trending hashtag xpress money 100k reasonstocelebrate

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Gozoop Trending hashtag xpress money 100k reasonstocelebrate

  1. 1. Trending Hashtag – Case Study100kReasonsToCelebrate
  2. 2. • Xpress Money was celebrating its social media success of reaching 1 lakh fans on theirFB page. They decided to share the joy with their Twitter followers also, with a hashtagcontest.Twitter Contest Concept:• We wanted people to be a part of our celebration by telling us their reasons tocelebrate.• Objective: To create engagement with the existing follower base and spread smiles  The #tag #100kReasonsToCelebrate was launched on 8th May, 2013 The said #tag was started at around 11:45 am and was active for more than 24 hours It was trending #1 in Mumbai at around 1 pm & across India at 2 pm The trend lasted for 3 long days (on the top of the list!)Overview of the Study
  3. 3. Analytics• 6700+ Tweets• We had a reach of more than 1.82 Million• 1526 Original Tweets• 5.15 Million Timeline Deliveries• 4285 Mentions to our handled during thatperiod
  4. 4. The Increase…What we were? What we are?We had a total of 1936 followersbefore the beginning of the contest.We now have 2259 followers till date.We added a total of 276 followers in just 2 days, duringthe contest period.
  5. 5. Top Handles Tweeting about us
  6. 6. And the List doesn’t end here :D
  7. 7. The Tweets…
  8. 8. Total number of posts on the #tag6700 +ReTweets#tag Impressions1.5M+900+Trend Of Mentions276new followers
  9. 9. Analytics Overview
  10. 10. Trending in Cities
  11. 11. India TrendsTrend Day 1:8th May Trend Day 2: 9th May
  12. 12. The Trends in India
  13. 13. Statistics
  14. 14. The Giveaway• The winning prize was aSamsung Galaxy Tab 2.• Due to the overwhelmingresponse we decided to have5 surprise winners, who weregive Flipkart e vouchersworth 2000 INR each• If that was not enough wedecided on a 3rd winner whowas given SennheisserHeadphones.
  15. 15. And the Winners are
  16. 16. Thank You  Keep Tweeting!Contact Details:Gozoopcontact@gozoop.com+9122 - 61270416Contact Details:Xpress Moneygunjan.sinha@xpressmoney.com+971 2 6521407

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