1. Eduardo César Nunes
Brazilian, Divorced, Two Daughters, 40 years’ old
Mob: (51) 9860-1545
e-mail: educesarnunes@hotmail.com
Qualification Summary:
• 22 years of experience in the commercial area, developed in national and multinational
companies, with solid performance in managerial positions in sales, marketing and after-sales in
the last 14 years.
• Experience in manufacturing industries and distribution of tires, trucks and buses, implements,
agricultural machinery and heavy equipment.
• Ability to lead changes and cross-functional team, processes improvement, P&L enhancements,
hands-on profile, strong market segmentation view, combining the needs of consumers and
business objectives for short-term (outcomes) and long term (growth).
• Ability to build relationship and negotiation with distribution networks, corporate and key
customers, with solid experience to manage these channels.
• Solid experience in international markets.
• Available to relocation.
Formal Education
• Business graduated - UNIC / 1996.
• MBA in Business Management - FGV / 2002.
• Specialization in Strategic Business Management - FGV-SP / 2007 (not finished).
• Entrepreneurial Management Program - Fundação Dom Cabral / 2011 (in AGCO company).
• Simple Management Program – AGCO / 2012.
• Senior Leadership Development / Cultivating Our Leaders AGCO / 2013 (Switzerland e EUA).
Languages
• Spanish and English (815 points -Toic in 2012) Advanced.
Professional Background (Managerial Experience):
Bomag Marini Latin America (May/14 – Nov/15) – Construction Machinery Industry US$105
million and 210 employees
Job: Director - Sales, Marketing e After-Sales (May/14 – Nov/15)
Main Responsibility:
• To ensure the distribution of products manufactured in Brazil, Germany, Italy and China through
Latin America and Africa.
• Increasese the sales of spare parts and service of equipment reconstruction.
• Strengthen the premium positioning of Bomag Marini and its brands in Latin America.
• Realign the distribution network in accordance with the new product offering strategy.
AGCO South America (Jul/10 – May/14) – Agriculture and Heavy Machines
US$ 2.2 billion e 3.800 employees
Job: Sales Manager - Massey Ferguson Brazil (Jan/13 – May/14)
Main Responsibility:
• To ensure the distribution of 40% of tractor production and 30 % spare parts sales for the entire
country.
• Increase sales above the market growth of higher value-added products such as harvesters,
sprayers, balers and implements.

2. • Implement development plan of the distribution channel in order to negotiate the termination of six
dealers by the end of 2014 and new investment for expansion of the remaining network.
Job: Senior Manager - Marketing and Communication – Massey Ferguson /Valtra / Challenger
(Jul/10 – Dec/12)
Main Responsibility:
• Restructuring of Communication Area in Latin America.
• Ensure the planning and execution of brand strategies of the AGCO Group.
• Increase the exposure of the brands Massey Ferguson, Valtra and Challenger in its
markets/segments, seeking correct use of tactics and marketing tools through the distribution
channel in order to present technology solutions from the product line and put available to the
customer.
Case New Holland – (Oct/07 – Jul/10) – Agriculture and Heavy Machines US$ 1.2 billion and
3.300 employees
Job: Marketing Manager – New Holland Agriculture
Main Responsibility:
• Restructuring of Marketing Area.
• Planning, execution and control of the brand strategy for the New Holland Agriculture in Latin
America, with main focuses in the Brazilian and Argentine markets.
• Development of business processes to promote wholesale and retail.
• Control of P&L, working capital related to finished goods and product margins.
• Interface with global headquarter for alignment of regional brand positioning, new product
planning and track business results.
Goodyear do Brasil – (Nov97 – Oct07) – Plastic and Rubber Industry
US$ 900 Million e 3.000 employees
Job: Marketing Manager (Jul07 – Oct07)
Main Responsibility:
• Process redesign of product marketing, demand planning, communication and market
intelligence.
• Planning, execution and control of strategy for truck/bus, agricultural, off-road and re-treading.
• Control of product margins and communication budget.
Job: Sales Manager – Brazil Midwest Area (Jan05 - Jul07)
Main Responsibility:
• New sales office deployment covering Mato Grosso do Sul, Mato Grosso, Rondônia and Acre.
• Distribution network development.
• Opening new direct accounts (key heavy truck carriers).
• Execution and control of business strategy for truck tires, re-treading, agricultural and off-road.
• Sales mix management and P&L control.
• Management and development of people (04 sales and service advisors).
Job: Product Manager – Truck and Bus Tires (Jan03 – Dec04)
Main Responsibility:

3. • Development of new and current products.
• Sales forecast.
• Management and control of product performance KPI.
Job: Account Manager – Original Equipment Manufacturer (Oct01 - Dec02)
Main Responsibility:
• Sales and product development for the automobile industry, commercial vehicles and agricultural
machinery.
• Interface with the sales area to the aftermarket to use opportunities of the original equipment
market (OEM).
• Interface with the global headquarters of important multinationals such as Ford, AGCO and
Scania in the area of new products.