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Aitarget - FMP tool for ad optimization

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Aitarget is a Facebook Marketing Partner and an AI-powered SwaS (Software with a Service) that helps advertisers automate routine operations, scale Facebook&Instagram campaigns and measure and optimize LTV&ROI. The focus of the company is to make profitable mobile marketing for business.

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Aitarget - FMP tool for ad optimization

  1. 1. Marketing Partner Instagram Partner TECHNOLOGY
 FOR EFFICIENTAND SCALABLE FACEBOOK&INSTAGRAM MARKETING
  2. 2. Badged Marketing Partner of Instagram and the only in CEE Badged Marketing Partner of Facebook Technology for Business Facebook&Instagram campaigns automation on the Facebook API basis Facebook& Instagram preferred reseller in Russia 550+ Marketing Partner Instagram Partner 1 2 3 4 AITARGET
  3. 3. FACTS&FIGURES Marketing Partner Instagram Partner FIN Clients Product People $30M Facebook ad spend per year through technology 2300+ Facebook ad accounts connected Facebook Innovation Competition 45 people in a growing team 300% Revenue growth YtY 550+ clients Machine Learning Prediction Innovation lab +26% average ROI improvement for clients
  4. 4. Marketing Partner Instagram Partner OFFICESOUR PRESENCE NYC Saint-Petersburg Moscow
  5. 5. OUR FOCUS AREAS: Marketing Partner Instagram Partner PERFORMANCE AGENCIES &CPA MOBILE COMMERCE OFFLINE2ONLINE Subscriptions Retention E-commerce Ideal clients: • want to scale from ≈25K to 400K+ • with in-house marketing teams • with complex international campaigns • with measurement problems
  6. 6. Automatic 24/7 management of bids and budgets according to ad performance for complex campaigns with a lot of geos, audiences, creatives Creative optimisation Complex metrics (like ROI and LTV) support + CRM data integration AITARGET SOLVES THESE PROBLEMS Marketing Partner Instagram Partner
  7. 7. AITARGET IS ABOUT CAMPAIGNS CREATION AUTOMATIONS Marketing Partner Instagram Partner MEASUREMENT
  8. 8. CAMPAIGNS CREATION: MASS OPERATIONS • Splitting + adsets mass creation • Automixing Marketing Partner Instagram Partner
  9. 9. @brahmino CAMPAIGNS CREATION: MACROS Use our in-built constructor http://example.com/? utm_campaign={{CREATIVE_NAME}} &utm_source=&utm_medium=banner Marketing Partner Instagram Partner
  10. 10. CAMPAIGNS CREATION: CREATIVE • A/B testing of creatives • Video personalization • DCO testing Marketing Partner Instagram Partner
  11. 11. Marketing Partner Instagram Partner AI BASED CREATIVE ANALYTICS
  12. 12. MEASUREMENT • 3rd party data integration • ROI/LTV calculation Marketing Partner Instagram Partner
  13. 13. AUTOMATIONS The powerful Optimization engine and Machine Learning 
 Prediction Marketing Partner Instagram Partner
  14. 14. AUTOMATIONS With Aitarget automations you can manage bids, budgets and create any sophisticated strategy Marketing Partner Instagram Partner
  15. 15. CASE STUDY: ABBYYSOLUTION: • AITARGET AUTOMATION ENGINE • LTV CALCULATION BASED ON APPSFLYER DATA RESULTS (1 MONTH): • 200K NEW USERS • CPI 40% LESS • 2X BUDGET INCREASE FOR THE US MARKET 
 Marketing Partner Instagram Partner
  16. 16. CASE STUDY:HOPELESS SOLUTION: • AITARGET AUTOMATION ENGINE • LTV CALCULATION CPI RESULTS (1 MONTH): • CPI 2X LOWER THAN EXPECTED • INCREASING CAMPAIGN SCALE ON THE US MARKET Marketing Partner Instagram Partner
  17. 17. PERSONALIZED VIDEO TOOLFacebook Innovation Competition Winner 2016 Marketing Partner Instagram Partner
  18. 18. $10-100K 5% $100-200K 4.5% $200-350K 4% $350-500K 3.5% >500K 3% based on a monthly FB spend What you will get: • Robust customer support: 90% requests are replied within an hour • Newest Facebook features and alpha, beta products available • On-going education of your team • No-long term commitments: pay-as-you go PRICING MODEL Marketing Partner Instagram Partner
  19. 19. TRY OUT FB.AITARGET.COM EMAIL:INFO@AITARGET.COM, SUBJECT «AITARGET TOOL» FACEBOOK: HTTPS://WWW.FACEBOOK.COM/AITARGET/ TELEGRAM: @AITARGET_COM WEB SITE: HTTP://WWW.AITARGET.COM/ 
 DOCUMENTS: HTTP://HELP.AITARGET.COM/HC/ EN-US Marketing Partner Instagram Partner

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