Internet Marketing Business Model 2010


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Business Model, Internet Marketing, Open Source, Web Application, Ram, Social Media Marketing, Online Marketing, LAMP, Drupal, Agile, Innovation, Marketing, Execution, 2010

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Internet Marketing Business Model 2010

  1. 1. Business Model - Internet Marketing for Open Source Apps 2010/Jan/13 Ram
  2. 2. 1 Contents <ul><li>Why? </li></ul><ul><li>Vision, Strategy, Objective </li></ul><ul><li>Road Map/Process/Methodology </li></ul><ul><li>AIDMAS – Conceptual Framework for Internet Marketing </li></ul><ul><li>Action Point – Need your support </li></ul>
  3. 3. 1 Why? Version : 0.1 Status – Draft Priority – Should Have Related Story – in slide no. 10
  4. 4. 1 Why? <ul><li>As a Team Lead of 8+ members </li></ul><ul><li>I can </li></ul><ul><ul><li>Do good projects/ only selective in 2010 </li></ul></ul><ul><ul><li>From finance prospective </li></ul></ul><ul><ul><li>From challenging & emerging technology prospective like SaaS </li></ul></ul><ul><ul><li>From good and emerging domain like BI and MVAS </li></ul></ul><ul><li>So I can </li></ul><ul><ul><li>Maintain a high growth rate & profitability </li></ul></ul><ul><ul><li>Can retain our existing team & can expand </li></ul></ul>
  5. 5. 2 Vision, Strategy, Objective
  6. 6. 3. Road Map/Process/Methodology Pre Launch On Launch Post Launch
  7. 7. S ympathy R etention C onviction S hare Branding 4. AIDMAS – Conceptual Framework for Internet Marketing Capability customer ( reputation ) Actual existence customer ( Stakeholder ) Emphasis on open source web and mobile apps. A ttention I nterest D esire M emory A ction Net Work Net Work Net Work Net Work Net Work Net Work Net Work Net Work Net Work Net Work Net Work Net Work
  8. 8. Co-Innovation (ideas/concepts marketing & get innovator and idea sponsor) with YMSLI Lab Sales & Marketing of MM team projects CRM The 3 verticals/KPA’s
  9. 9. Internet marketing using e-shop Generate Leads Increased Sales Online presence of YMSLI Targeted & relevant traffic to e-shop Global and Local Marketing Glimpse of eShop and Internet Marketing Products/solutions 1. Enterprise blogging 2. Social Networking apps 3. Internet Campaigning a) eContest b)Photo contest 4. Dealer on Map 5. SugarCRM 6. KPI dashboards (BI apps) 7. Intranet Collaboration apps (Intranet Team Portal) 8. Mobile VAS solutions, apps, contest, goodies etc. 9. Internet/Social Media Marketing for MNCs & corporate 10. Parts Catalogue 11. Corporate website support & maintenance 12. Creative Solutions 13…..and many more…
  10. 10. <ul><li>Proper Description of products to be displayed. </li></ul><ul><li>Documents providing further insight into product like </li></ul><ul><ul><li>Case study </li></ul></ul><ul><ul><li>Screen shots </li></ul></ul><ul><ul><li>User manual </li></ul></ul><ul><ul><li>Technology, benefits highlights </li></ul></ul><ul><ul><li>Live/HTML demo </li></ul></ul>e-shop pre-launch activities Outcome of pre-launch activities Well Showcased Projects Deliverables: e-shop pre-launch activity will comprise of following tasks :- <ul><li>Finalizing a standard template for all documents (case studies, user manuals etc). </li></ul><ul><li>Collecting content regarding each project to be showcased. </li></ul><ul><li>Modifying the content for display & according to template requirement. </li></ul><ul><li>Uploading the content & documents into e-shop. </li></ul>
  11. 11. e-shop on-launch activities Outcome of on-launch activities Target audience come to know about e-shop. <ul><li>E-mails </li></ul><ul><li>SMS </li></ul><ul><li>SMM( social media marketing) </li></ul>Creating awareness through 3 medias e-shop launched!! Let us put a face to your dreams!!!!!
  12. 12. <ul><li>Deliverables: </li></ul><ul><li>Sending e-mails & SMS will comprise of following task list:- </li></ul><ul><ul><ul><ul><ul><li>Preparing list of “potential” clients . </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Preparing SMS content & mail content according to the recipients. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Sending the emails. </li></ul></ul></ul></ul></ul><ul><li>Social Media Marketing (SMM) will comprise of following task list:- </li></ul><ul><ul><ul><ul><ul><li>Selecting relevant SMM websites. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Creating content for uploading on SMM platforms. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Designing a standard corporate YMSLI theme for SMM. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Creating profiles with unique content & designed YMSLI theme. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Creating action points for e-shop ( banners etc. that redirect to e-shop) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Placing the banners on SMM platforms. </li></ul></ul></ul></ul></ul>e-shop on Launch activity will comprise of following tasks
  13. 13. e-shop post-launch activities Internal team portal seems to be my solution. Will send online quotation through e- shop Have u checked project gallery in e-shop? Got many solutions. I want photo contest event for my brand . Demo of YMSL blog seems great. I want it implemented for German & English users. e-shop newsletter is helpful & has latest updates. e-shop Outcome of post-launch activities I’ll check e-shop today. Everyone talking about it. Easy to find solution to my taste e- & need Potential customer Potential customer Potential customer Potential customer Potential customer Potential customer Deliverables:
  14. 14. E-shop <ul><li>Content development for </li></ul><ul><li>Referral Marketing </li></ul>Regular updates on <ul><li>Loyalty Programs </li></ul><ul><li>Follow up with customer </li></ul><ul><li>Customer Profile analysis </li></ul><ul><li>Capturing leads in </li></ul>e-shop Post Launch activity will comprise of following tasks
  15. 15. 6. Action Point – Need your support <ul><li>Please give your comments, feedbacks </li></ul>
  16. 16. Any Question?