Led by members of the 2022 Marketo Engage Champions—champions discuss best practices, share tips, and engage in a live Q&A. Similar to a smart bar, our Champions take live questions about Marketo Engage functionality, your particular instance, and specific use cases.

1. Marketo
Engage
Champion
Office Hours
November 2022

2. Moderator Panelist Panelist
Panelist Panelist
Your Champion Panel
Jasmine Nguyen
Algolia
Joy Martinez
CS2 Marketing
Max Maurier
Druva
Evan Kubitschek
Pendo
Jane Musatova
Wix

3. • House rules
• Housekeeping
• Adobe education opportunities
• Q&A panel
Agenda

4. Adobe Marketo Engage User Group House
Rules
•In order to ensure our MUGs stay user-
focused and a safe space for members of the
Marketing Nation to learn, network, and
problem solve, we ask that all MUG
attendees follow these rules:
• No self-promotion or pitching of any kind
is permitted at MUG events
• Don’t contact people outside of the User
Group without their consent
• If MUG members share their use case at
the User Group, please don’t share that
information without their consent

5. • Meeting will be recorded and posted at mugs.marketo.com
• Slides will be posted along with resources mentioned during meeting
• You’ll get the recording and slides via email
Housekeeping

6. Education Opportunities

7. • Chapter Members get invites to all Office Hours!
• Go to https://mugs.marketo.com/champion-office-hours-mug/ and
click “Join Us”
Join Our MUG Chapter!

8. Need to Gain or Update your Marketo Engage
Certification?
The Adobe Credential Program recently launched new exams for the Adobe Certification – Marketo Engage
Business Practitioner credential.
AD0-E555 Adobe Marketo Engage Business Practitioner Expert exam – Adobe Certified Professional: This is the
former Adobe Certified Associate exam, and it’s target are Marketo end users and marketing managers that create and
execute marketing programs in Marketo
AD0-E558 Adobe Marketo Engage Business Practitioner Expert exam – Adobe Certified Expert: This is the new exam
designed by Marketo Champions, and its target audience are Marketo end users, customers, partners and consultants
with broad operational experience using Marketo.
https://learning.adobe.com/certification.html?solution=Adobe%20Marketo%20Engage

9. Summit ‘23 is LIVE! Registration to come.

10. • Understanding the Salesforce sync
• Inherited a new instance?
• Marketo audit tool
• Inheriting an instance? Check out this checklist
• Help! I've inherited a Marketo instance
• Inherited instance email series
• Marketo database health check
• Keep the Marketo engine running smooth
• 5 resources to turn to when inheriting an instance
• Lead scoring simulator
• Understanding executable campaigns
• Operationalizing Interesting Moments with Executable
Campaigns
Resources
• Understanding workspaces and partitions
• Choosing Between One or Multiple Marketo Instances
• Edit snippets with dynamic content
• How to create a snippet
• Setting Up a Trigger Smart Campaign for Sales
• How to build a lead lifecycle program
• Lifecycle Processing: The Operational Spine of Marketo
• #KreweChats Episode 4: Nurture Marketing
• Lead nurturing philosophy
• Yes you can use emojis in Marketo subject lines