Product Camp Boston - Sponsor Introduction slides


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Sponsor introductions from ProductCamp Boston - April, 2011

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  • It takes 5 minutes just to say our full name,Association of International Product Marketing & Management --- So let’s get to the point. Only cross functional, online association serving the product management community(The AIPMM is the largest association of product managers, brand managers, product marketing managers in the world. )
  • We were founded in 1998 idea for the group came when Therese Padilla was at Comdex 1997shared a cab with several other product managers and traded horror stories. Those horror stories turned out to be prophetic tips on what not to do in situations. Therese was then sharing the stories to other product managers, Paula Gray asked, is there an association for Product Managers? A quick search on Yahoo! netted nothing – so the idea was born.
  • To give you an idea of who was around back in 1998 no googleno iPhoneiPhoneeven iPodSteve Jobs introduced the iMac
  • We created our web presence, and began to start to shake the trees
  • Our first images we used in our materials were that of lighthouses and beacons. We wanted to be the 24/7 365 days of answers for PMs. That 3AM search for a tool to help a lonely PM in the middle of a crises. We began posting word documents, excel spreadsheets. Then we started getting inquiries from consultants and trainers and we allowed them to post information. Everything was free – it was out of pocket to cover the hosting, the website development, etc. But the goal was to grow into a much bigger organizationSo we followed the other DOT COM businesses and said, we will just get attention.
  • Our forums were busy, with lots of questions – but no one wanted to ask questions publically – they didn’t want to have others see them as dumb. They asked the questions privately – but finally one day, a brave young 24 year old “newly minted product manager” wrote the famous post – EEEEK! Help, I’m a product manager The discussion netted a rich exchange.
  • We became even more committed to being a resource for product managers. We worked with our training partners and created the workshop, Help I am a product manager. We then went on to have our first conference (2004) , where we administered our first certification exam. (2004)Guy Kawasaki keynote speakerSince then, we have grown internationally bringing the certification to many different countries; all types of product managers in every industryPMEC’s filled need for dedicated PM training thru conferences
  • But what was once a barren desert of no resources, has become
  • A vibrant, packed filled space
  • Soon, particularly after 2005, we began to see more activity springing up Our members and partners began creating local groups, blogs, PCAMPSLandscape has changed, but the need to support the PM profession still exists.The form of that support is evolvingBut the goal remains – help PMs to grow the profession
  • Twitter replaced the lighthouse – and now communication was being broadcast over the networks..
  • Vibrant but very chaotic environment
  • AIPMM mission – Turn Chaos into Order – or Make order out of Chaos
  • Our most important job now is to bring order to the chaosProduct Management Framework (PMF)And resulting Product Management Body of Knowledge (ProdBOK)
  • Simple -- and later in one of the sessions, I will show you how our gap analysis and commitment to our mission will help product managers in 2011-2012
  • AIPMM is firmly behind the local and regional PM groupsOur support of local and regional groups: our commitment to making sure that product managers Find the info they need, when they need it.
  • In closing – AIPMM is here to help youSo Help Me – Help YouCheck out AIPMMSe how you can help AIPMM help grow the Entire PM profession to everyone’s advantageFrom Jerry McGuire
  • Product Camp Boston - Sponsor Introduction slides

    1. 1. APRIL, 2011<br />Sponsor Introduction Slides<br />
    2. 2. Platinum Sponsors<br />
    3. 3. Gold Sponsors<br />Silver Sponsors<br />
    4. 4. More than 70,000 professionals from 6,000 companies <br />worldwide have advanced their professional development by attending a <br />Pragmatic Marketing training seminar. <br />Over 15,000 attendees are Pragmatic Marketing Certified.<br />
    5. 5. Professional Development<br />Networking <br />Product Management<br />Product Marketing<br />Monthly Events<br /><br />
    6. 6. Join us for BPMA Event<br />April 21<br />Autodesk: Waltham, MA<br />Is Agile Development for you?Panel Discussion<br /><ul><li>Nancy Van Schooenderwoert
    7. 7. President Agile New England (form. Agile Bazaar)
    8. 8. Johanna Rothman
    9. 9. Author & Development Consultant</li></ul> More panelists to be announced soon!<br />
    10. 10. Continue the Conversation<br />Go to<br />Join our community<br />Learn at our events<br />Improve our industry<br />@bostonproduct<br />
    11. 11. AIPMM IN 5 MINUTES<br />
    12. 12. Founded in 1998<br />
    13. 13. Dominant search engine was Yahoo! <br />
    14. 14. joined the information super highway<br />
    15. 15. 24/7 365 Answers <br />
    16. 16.
    17. 17. Community<br />Certification<br />Conferences<br />
    18. 18. What was once a lonely desert<br />
    19. 19. IS A VIBRANT STREET<br />
    20. 20. Blogs<br />Local PMAs<br />PCAMPS<br />
    21. 21.
    22. 22. What was once an unpaved road<br />
    23. 23. Has become a vibrant highway<br />
    24. 24. MISSION: CHAOS TO ORDER<br />
    25. 25. Project: <br />Product Management Framework<br />
    26. 26.
    27. 27. CONNECTING <br />
    28. 28. AIPMM<br />Association of International Product Marketing & Management <br />Product Management Profession Resource<br />National/Global <br />Complement local PCamps, Regional, International Prpd Mgmt Assoc.<br />Establish PM as a recognized, growing profession<br />Services<br />Job Fairs<br />Mentor Programs<br />Ambassador LinkedIn Group<br />PMEC – Educational Conferences<br />Professional Standards: PMF, ProdBOK<br />Certifications (CPM, CPMM, Agile CPM)<br />Tools: Group Networking, Recruiter, Job Search <br />Supply Chain Registry – Promote/Support Vendors<br />Academic Initiative – Undergrad/Graduate/Professional<br />
    29. 29. HELP ME HELP YOU<br />
    30. 30.<br />Steve Wells<br />Steve [at] aipmm [dot] com<br />
    31. 31. Click for Video<br />28<br />
    32. 32. Do you know what your customers are doing?<br />Apptegic enables you to easily instrument your applications, measure customers' <br />actual use of your solution, and respond with better products and service.<br /><br />@apptegic<br /><br />
    33. 33. 30<br /> can help Product Managers, UXD, and <br />Engineering invest in features that customers use.<br />®<br /> @apptegic<br />2<br />
    34. 34. 31<br /> can help PM, Customer Support and Sales engage customers with deeper insight.<br />®<br /> @apptegic<br />3<br />
    35. 35. Demo<br />
    36. 36. 1) Visit us at our table. <br /> Pick up a book of cartoons.<br />2) Sign-up for our Beta!<br />3) Connect with us at:<br /><br /> @apptegic<br /><br />
    37. 37. formerly<br />
    38. 38. Product Management:A Framework For Growing Revenue & Market Share<br /> Solutions Marketing Design/Development/QA Solutions Marketing <br />Product Management<br />Assess<br />Markets<br />Create a<br />Strategy<br />Plan Product Releases<br />Design & Develop Products<br />Rollout & Launch Products<br />Design & Validate the User Experience<br />Deliver Sales & Marketing Materials<br /> Ideas<br /> Emerging<br /> Technologies<br /> Market Drivers<br /> Customer Needs<br />Align<br />Objectives with Vision<br />Create<br />Target Customer Snapshot<br />Segment & Size Markets<br />Define<br />Business Requirements<br />Create Functional / Technical Requirements<br />Deliver Training, Service & Support Materials<br />Quantify<br />Revenue Potential<br />Prioritize<br />Target Markets<br />Create<br />Product & Solution Roadmap<br />Analyze<br />Market Trends<br />and Drivers<br />Train Sales, Service, Support <br />& Channel<br />Develop<br />Product or Service<br />Validate, Prioritize <br />& Set Scope<br />Requirements<br />Value Chain<br />Verify<br />Infrastructure Readiness<br />Assess<br />Competition<br />Identify<br />Strategic Partners<br />Create Product Release Plan<br />Test & Assure<br />Quality<br />Map Core<br />Competencies to<br />Market Segments<br />Align<br />Operational Initiatives<br />Approve & Communicate<br />the Plan<br />Validate<br />Commercial Readiness<br />Execute<br />Marketing Plan<br />Release to<br />Marketing / Production<br />Determine<br />Most Viable Markets<br />Identify<br />Risks<br />Approve & Communicate<br />the Strategy<br />Copyright 2001 – 2011 ZIGZAG Marketing, Inc. All rights reserved<br />
    39. 39. Award-Winning<br />User Experience<br />Design<br />Welcome To <br />OHO Interactive<br />For SaaS and Web Applications<br />• Located in Harvard Square<br />• Founded in 1998<br />• Full Time Designers & Developers<br /><br />
    40. 40. User Experience Design<br />SaaS and Web Applications<br /><br />TODAY’S SESSION<br />From Usability to Love-ability<br />Creating Applications Users Love to Use<br />JASON SMITH – OHO INTERACTIVE CHIEF CREATIVE OFFICER<br />
    41. 41. APRIL, 2011<br />Sponsor Introduction Slides<br />