My graphic design learning journey

1. Digital
Portfolio
2020
Graphic Design
anne.choojiayi@gmail.com

2. Hello there !
Welcome please do enjoy
exploring through my

3. Aboutme.
Pursue new experiences
Motivated
Attention to details
I'm Choo JiahYi, 20 years old, a Graphic
Design student currently studying in Saito
University College. I’m fond of drawing,
outdoor sporting activities and Netflix.
I was born and raised in Ipoh, Perak since
2000. My family consists of 5 members in-
cluding myself.
I started learning drawing when I was 11
years-old until I completed my secondary
school. I realised that I preferred pictures
over words, thus I used drawings to ex-
press my emotion and feelings.

4. My dream is to become an illustrator by
improving my software and drawing skills.
My goal is to become more confident in
expressing and presenting my thoughts.
MyPa ion
My inspiration model is Cloakwork.
Borned and raise in Kuala Lumpur. He is a
multidisciplinary creative who works as a
graffiti artist as well as an illustrator. He
has been painting around the globe for 10
years, with work consisting of both, small
and large scale. his style is quirky, fun and
colourful!

5. Group of the China (Hangzhou) International
Youth and Children's Cartoon Competition 2017,
Gold Award.
Achievements
Program Amal Mural Art's Lane,
Majlis Bandaraya Ipoh,
December 2014

6. Iustration
In this subject I explored rendering and painting
with charcoal, watercolors, color pencils and
acrylics. I learned the different strokes in painting,
drawing on paper and how to digitize Illustrations
in Adobe Photoshop.
I really enjoyed using acrylics and charcoal in my
assignments. Hand drawing is my strength which I
can apply when working in the industry; sketching,
watercolors, color pencils and
charcoal drawing.

7. Iustration
Portrait - Color pencil

8. Free-time
Iustration

9. Corporate Identity System
I learned about simplifying objects by using simple
iconic or graphic elements to present it, as well as
the use of color palettes and typography.
This is my first assignment was using my name to
build my own dessert brand
I have learned from this subject that designing a
logo isn’t as simple as it seems. It has to be kept
simple for understanding and executed elegantly
for viewers to appreciate.

10. CHOO’SE CREAMISTRY
2019
初 司 冰 房
EST.
Corporate Identity System
Primary logo Secondary logo

11. Corporate Identity System

12. Web Design
I learned about the layout of websites, navigation, and
considerations on how to attract consumers to navigate
through the website.
I felt accomplished after completing the digital catalog
and website design. It was initially difficult to edit and
arrange the product images and their information, cre-
ating the design for navigation and so on.
In any industry, websites are widely used as a form of
communication and engagement with the consumers. I
will apply my skills in product arrangement, layout
design, and the principles of navigation
into my works.

13. Web Design
Website - M.A.C. CosmeticDigital Catalog - Airbnb

14. Packaging Design
I had learned how to create a new template,
keeping the products packed nicely and consider-
ations for their safety.
It was challenging and intensive going through this
subject with a lot of experimentation involved to
develop the best solution; materials, measure-
ments, thickness, etc.
I will apply my accuracy in measurements of the
packaging, functional considerations as well as the
use of materials into my works in the industry.

15. Packaging Design
Hand puppets
Toys Packaging Design
This is a puppet theatre box
that can be transformed by
opening both sides from the
back. It is utilizing a barn theme
where it can accommodate 5
puppets inside the theatre box.

16. Packaging Design
The concept for the shape
packaging design is inspired by
bamboo sticks.The white
colour represents salt.

17. 2014 - Bronze Award
2015 - Honorable Mention
2017 - Gold Award
Group of the China (Hangzhou) International
Youth and Children's Cartoon Competition 2017,
Gold Award.
2017

18. InternshipExperiences
I’ve been completed my graphic design internship
at Crave Asia Sdn Bhd from June 2020 to October
2020. I’ve did a lot of tasks and projects such as
website banners, logo design, and leaflet design.
It’s really fun and rewarding to work on projects
and see them come to fruition. Even if the projects
haven’t implemented yet. I am left with my good
result and a great learning oppurtunity for how to
improve my work. In addition, I have gained a lot of
computer skills through these projects.

19. Websitebanner

20. the sunken
Atlan ist
Penguin’s
family
igloo
Penguin’s
family
igloo
selfie x
by selfie museum
dimsum
Logodesign

21. Leaflet

22. Leaflet