1. Student Names: Lauren Bowlin, Andrea Byrd, Erik Sena
Campaign 3
JMS 562 - Advertising Creative
Instructor: Joel Kordyak
Company: Vidyo
Product: The Vidyo Experience
Creative Brief
Client name:
Vidyo
Product/service:
The Vidyo Experience
Market background:
VSGi designs, sells and supports video and voice products from the best manufacturers in the world, tailoring to a range
of industries including business, education, government, healthcare, legal and judicial. Vidyo runs on the devices that
business professionals are using now from smartphones to tablets, desktops to video room systems, bringing HD video
and content to every participant.
Competition:
Skype—the most popular and widely used video conferencing software available due to its versatility that appeals to
both professional and personal video conferencing
Google Hangout—more casual and informal video conferencing application
Zoom—claims to be the “#1 video conferencing and web conferencing service”
Business/advertising objectives:
Increase brand awareness of Vidyo and the Vidyo Experience
Media:
Online banner, billboard, out-of-home, non-traditional
Target audience:
Seasoned business professionals, ages 30-50, who are constantly on the move or traveling for work. They need
high-quality video connection everywhere they go so they do not miss any important meetings/updates while away on
business.
Tone of voice:
Professional, innovative, technologically savvy
3. Student Names: Lauren Bowlin, Andrea Byrd, Erik Sena
Campaign 3
JMS 562 - Advertising Creative
Instructor: Joel Kordyak
Company: Vidyo
Product: The Vidyo Experience
Proposition: Bring the conference room to you
Misc: N/A
Group Roles and Responsibilities
Andrea:
Out-of-home and online (split with Lauren)
Erik:
Billboard and non-traditional
Lauren:
Print and online (split with Andrea)
4. Student Names: Lauren Bowlin, Andrea Byrd, Erik Sena
Campaign 3
JMS 562 - Advertising Creative
Instructor: Joel Kordyak
Company: Vidyo
Product: The Vidyo Experience
Proposition: Bring the conference room to you
Misc: Mind map included as Excel file on discussion board
Mind Map
● Everyday is Casual Friday (SELECTED CONCEPT DIRECTION)
● Run the world while you run around the world
● Seamless transition
● Stay at home and avoid the pitchforks
● Don’t get yelled at by your boss for missing the conference
● Be there to give the pep talk
● So HD you can see the sweat
● They won’t even know you’re gone
● Don’t sacrifice your job just because you’re gone
● Be everywhere at once
● Bring the conference to the beach
● Be the fly on the wall
● Capture the moment
● Bird’s eye view
● See the bullet
● From beach to boardroom
● Expanding the walls of the boardroom to wherever you are
● Delivering the experience to you
● Be there to save the day
● So out of the loop that you’re left twiddling your fingers
● You can be in your bed and still be professional
● No need to ask coworker for meeting notes
● Multitasking while at the conference
● Bring your pet to work day
● Netflix and conference
● Addicted to conferencing
● Being loyal to your business
● Back-to-back conferences
● The cheapest ring you’ll ever buy
● Showdown with your boss
● So high def that you can see every speck of dirt on your upper lip
● You can smell the lunch in the meeting room
● You can eat without being judged
● Back and forth with no delay
● Even at the edge of a cliff, still high def
● Digital courage
● Don’t let sick days throw you off
● Check in when others are checked out
● Sucked into the conversation
● Hide your dirty workspace
● You can’t blanket your presence
● Turn your living room into a conference room
5. Student Names: Lauren Bowlin, Andrea Byrd, Erik Sena
Campaign 3
JMS 562 - Advertising Creative
Instructor: Joel Kordyak
Company: Vidyo
Product: The Vidyo Experience
Proposition: Bring the conference room to you
Misc: By using The Vidyo Experience, you can be present in the office while in the comfort of your own home. Our
campaign emphasizes the idea that every day is a work day, because The Vidyo Experience allows you to meet
colleagues from home and just about anywhere else in the world.
Print Advertisement 1
6. Student Names: Lauren Bowlin, Andrea Byrd, Erik Sena
Campaign 3
JMS 562 - Advertising Creative
Instructor: Joel Kordyak
Company: Vidyo
Product: The Vidyo Experience
Proposition: Bring the conference room to you
Misc: By using The Vidyo Experience, you can be present in the office while in the comfort of your own home. Our
campaign emphasizes the idea that every day is a work day, because The Vidyo Experience allows you to meet
colleagues from home and just about anywhere else in the world.
Print Advertisement 2
7. Student Names: Lauren Bowlin, Andrea Byrd, Erik Sena
Campaign 3
JMS 562 - Advertising Creative
Instructor: Joel Kordyak
Company: Vidyo
Product: The Vidyo Experience
Proposition: Bring the conference room to you
Misc: By using The Vidyo Experience, you can be present in the office while in the comfort of your own home. Our
campaign emphasizes the idea that every day is a work day, because The Vidyo Experience allows you to meet
colleagues from home and just about anywhere else in the world.
Print Advertisement 3
8. Student Names: Lauren Bowlin, Andrea Byrd, Erik Sena
Campaign 3
JMS 562 - Advertising Creative
Instructor: Joel Kordyak
Company: Vidyo
Product: The Vidyo Experience
Proposition: Bring the conference room to you
Misc: By using The Vidyo Experience, you can be present in the office while in the comfort of your own home. Our
campaign emphasizes the idea that every day is a work day, because The Vidyo Experience allows you to meet
colleagues from home and just about anywhere else in the world.
Online Banner Advertisement 1
9. Student Names: Lauren Bowlin, Andrea Byrd, Erik Sena
Campaign 3
JMS 562 - Advertising Creative
Instructor: Joel Kordyak
Company: Vidyo
Product: The Vidyo Experience
Proposition: Bring the conference room to you
Misc: By using The Vidyo Experience, you can be present in the office while in the comfort of your own home. Our
campaign emphasizes the idea that every day is a work day, because The Vidyo Experience allows you to meet
colleagues from home and just about anywhere else in the world.
Online Banner Advertisement 2
10. Student Names: Lauren Bowlin, Andrea Byrd, Erik Sena
Campaign 3
JMS 562 - Advertising Creative
Instructor: Joel Kordyak
Company: Vidyo
Product: The Vidyo Experience
Proposition: Bring the conference room to you
Misc: By using The Vidyo Experience, you can be present in the office while in the comfort of your own home. Our
campaign emphasizes the idea that every day is a work day, because The Vidyo Experience allows you to meet
colleagues from home and just about anywhere else in the world.
Online Banner Advertisement 3
11. Student Names: Lauren Bowlin, Andrea Byrd, Erik Sena
Campaign 3
JMS 562 - Advertising Creative
Instructor: Joel Kordyak
Company: Vidyo
Product: The Vidyo Experience
Proposition: Bring the conference room to you
Misc: By using The Vidyo Experience, you can be present in the office while in the comfort of your own home. Our
campaign emphasizes the idea that every day is a work day, because The Vidyo Experience allows you to meet
colleagues from home and just about anywhere else in the world.
Billboard Advertisement
12. Student Names: Lauren Bowlin, Andrea Byrd, Erik Sena
Campaign 3
JMS 562 - Advertising Creative
Instructor: Joel Kordyak
Company: Vidyo
Product: The Vidyo Experience
Proposition: Bring the conference room to you
Misc: By using The Vidyo Experience, you can be present in the office while in the comfort of your own home. Our
campaign emphasizes the idea that every day is a work day, because The Vidyo Experience allows you to meet
colleagues from home and just about anywhere else in the world.
Out-of-Home Advertisement 1
13. Student Names: Lauren Bowlin, Andrea Byrd, Erik Sena
Campaign 3
JMS 562 - Advertising Creative
Instructor: Joel Kordyak
Company: Vidyo
Product: The Vidyo Experience
Proposition: Bring the conference room to you
Misc: By using The Vidyo Experience, you can be present in the office while in the comfort of your own home. Our
campaign emphasizes the idea that every day is a work day, because The Vidyo Experience allows you to meet
colleagues from home and just about anywhere else in the world.
Out-of-Home Advertisement 2
14. Student Names: Lauren Bowlin, Andrea Byrd, Erik Sena
Campaign 3
JMS 562 - Advertising Creative
Instructor: Joel Kordyak
Company: Vidyo
Product: The Vidyo Experience
Proposition: Bring the conference room to you
Misc: By using The Vidyo Experience, you can be present in the office while in the comfort of your own home. Our
campaign emphasizes the idea that every day is a work day, because The Vidyo Experience allows you to meet
colleagues from home and just about anywhere else in the world.
Non-Traditional Advertisement 1
15. Student Names: Lauren Bowlin, Andrea Byrd, Erik Sena
Campaign 3
JMS 562 - Advertising Creative
Instructor: Joel Kordyak
Company: Vidyo
Product: The Vidyo Experience
Proposition: Bring the conference room to you
Misc: By using The Vidyo Experience, you can be present in the office while in the comfort of your own home. Our
campaign emphasizes the idea that every day is a work day, because The Vidyo Experience allows you to meet
colleagues from home and just about anywhere else in the world.
Non-Traditional Advertisement 2
16. Student Names: Lauren Bowlin, Andrea Byrd, Erik Sena
Campaign 3
JMS 562 - Advertising Creative
Instructor: Joel Kordyak
Company: Vidyo
Product: The Vidyo Experience
Proposition: Bring the conference room to you
Misc: By using The Vidyo Experience, you can be present in the office while in the comfort of your own home. Our
campaign emphasizes the idea that every day is a work day, because The Vidyo Experience allows you to meet
colleagues from home and just about anywhere else in the world.
Non-Traditional Advertisement 3
