2. Presentation Flow
ā¢ Product Management
ā what, why, who
ā¢ Product Manager skillsets
ā¢ Difference between Consumer & Enterprise
products
ā¢ Strategies for Hacking Growth
3. ā¢ Product Management is the function that
manages the product life cycle through
activities like planning, forecasting,
production, marketing.
ā¢ The Product Management role can have
different flavours
ā engineering, design, sales, user acquisition,
marketing, data etc
4. ā¢ Product Managers have responsibility but no
authority
ā¢ They own the product, but donāt manage the
people building the product
The Product Management Dilemma
5. āA great product manager has the brain
of an engineer, the heart of a designer,
and the speech of a diplomatā¦ā
6. āThe best Product Managers become
CEOs of their products (minus P&L
responsibilities)ā¦ā
8. ā¢ Vision
ā align org goals with market conditions & user needs
ā āgetā the pulse of the product (think movie directors)
ā¢ Design
ā give shape to the product: feature mix, user
experience
ā¢ Execution
ā work with engineering, quality, marketing to deliver
9. Identifying a Good Product Manager
ā¢ Strong product sense/instinct
ā¢ Carries multiple points of views
ā¢ Communicates clearly
ā¢ Simplifies & prioritizes
ā¢ Measures & iterates
ā¢ Understands good design
ā¢ Writes effective copy
12. Product Managers: āThe Art of Saying Noā
ā¢ So many reasons to say yes
ā āBut the data looks goodā¦ā
ā āBut itāll only take a few minutesā¦.ā
ā āBut this customer is about to quitā¦ā
ā āBut we can just make it optionalā¦ā
ā āBut my cousinās neighbour saidā¦ā
ā āBut weāre allowed to work on whatever we wantā¦ā
ā āBut 713,000 people said they want itā¦ā
ā āBut weāll achieve our monthly targetā¦ā
13. How to tackle casual product feedback
ā¢ One person's opinion (OPO)
ā what if the one-person is Steve Jobs
ā¢ Strong suggestion
ā¢ Vocal minority phenomenon
ā¢ Mandate
https://www.linkedin.com/pulse/20140602024642-22330283-avoiding-the-unintended-
consequences-of-casual-feedback
14. 3 point thumb rule for product prioritization
ā¢ Product features (prioritizing for a product)
ā Metrics movers
ā Satisfiers
ā Delighters
ā¢ Product Roadmap (prioritizing overall product plan)
ā Core
ā Strategic
ā Venture
15. Both consumer & enterprise products
deliver user values & functionality butā¦
- Consumer: you build for end-users
Enterprise: you build for end-users & buyers
- Consumer: satisfies the userās emotional need
Enterprise: workflow efficiency is focus
- Consumer: build what users love (partners: Eng/Design/Pdt.)
Enterprise: revenue driven (partners: Sales/Marketing)
- Consumer: often requires an artistic mindset
Enterprise: requires a business mindset
19. Three stages of startup growthā¦.
ā¢ Initial period of slow or no growth
ā startup tries to figure out what it's doing
ā¢ After product market fit
ā rapid growth, reach as many people as possible
ā¢ Startup grows into a big company
ā growth slows due limits of market size &
organizational bloat