BASIC MODELS OF COMMUNICATION

1. Schramm's Model
Berlo's Model

2. Recognize which
model uses one-
way
communication
and two-way
communication.
Understand the
Schramm's Model
of
Communication
and Berlo's Model
of
Communication.
1 2

3. Models of communication are conceptual models used
to explain the human communication process.
WILBUR L. SCHRAMM
(Two-way Communication)
DAVID K. BERLO
(One-way Communication)
OPEN OPEN

4. Schramm's model was postulated by Wilbur L. Schramm in 1954.
Wilbur L. Schramm is the father of the Communication Studies.
1
Main features of Schramm's model is that it is a two-way circular
model. This model shows how meaning is transferred from one
person or group to another.
3
This model emphasize the process of encoding and decoding the
message.
4
Schramm's model is more psychological.
2

6. Source (Encoder)
 The source of the message is the sender; the party who
sent the message.
Three Elements
Recipient (Decoder)
 The recipient of a message is the person or group to whom
the message has been sent.
Message
 A message is defined as information. This information is
communicated through words or other characters and
symbols.
1
2
3

7. The simplest model to understand is the SMCR Model. This model
was postulated by David K. Berlo in 1960.
1
Main features of Berlo's model is that it is a one-way linear model.
In this model, it views communication as the transfer of
communication.
3
This model also focuses on encoding and decoding which happens
before sender sends the message and before receiver receives the
message respectively.
4
David K. Berlo wrote the book "The Process of Communication".
2

9. Sender
 Is the sourceof the message or the person who originates
the message.
Four Elements
Message
 Is the substance that is being sent by the sender to the
receiver.
Channel
 Is the medium used to send the message.
1
2
3
Receiver
 Is the person who gets the message sent in the process.
4

10. References:
• http://notesmagic.blogspot.com/2015/05/communication-models.html?m=1
• https://prezi.com/sqjtliransd3/schramm039s-model-of-communication/
• https://www.toolshero.com/communication-skills/schramm-communication-model/
• https://jmcstudyhub.com/berloss-smcr-model-of-communication-notes/
• https://www.scribd.com/document/424275029/BERLO-S-MODEL-docx
• Zanasy Ra's presentation template
Prepared by:
Irene S. Catubay