Models of Communication are conceptual representations explaining the human communication process.

1. COMMUNICATION MODELS

2.  This model shows a straight path of relaying
information.
 It is one directional, meaning information from a
sender is conveyed directly to the receiver.
 was first proposed by Aristotle and later on
expounded by scientists and communication experts
 Claude Shannon and Warren Weaver introduced
noise as an important concept in this model
 Professor David Berlo modified the model
identifying four key elements: source/sender, the
message, the channel, and the receiver.
Linear Model

5. Linear Model

6.  This model takes into consideration feedback
from the receiver; thus, message originates from
two sources: message from the sender and the
feedback from the receiver
 Introduced by Wilbur Schramm in 1954, which
took into consideration the communicators, the
context or the setting in which communication
situation takes place, and the “fields of experience”
or the cultural background that an individual may
bring into interaction
Interactive Model

7. Interactive Model

8.  Developed in the 1970s by Dean Barnlund
 Shows communication as a two-way process,
occurring continuously and simultaneously
between or among people.
 Explains that communicators send and receive
messages simultaneously and build shared
meanings during interaction
 Noise, in this model, is more than just
something taking place in the channel. Instead,
noise is found or occurs at any part of or any point
in the process: the source, the encoding process,
the channel, the decoding process, the receiver,
Transactional Model

9. Message/Feedback
Transactional Model