3. Elements of Schramm
Communication Model
Message- The information that should be transferred.
Encoder- Who does encoding or sends the message (message originates).
Decoder- Who receives the message.
Interpreter- Person trying to understand (analyses , perceive) or interpret.
4. 1954 Schramm Model 1
Messag
e
Message
Encoder
Interpreter
Decoder
Decoder
Interpreter
Encoder
5. Advantage and Disadvantage
+ Dynamic model- Shows how a situation can
change.
+There is no separate sender and receiver, sender
and receiver is the same person.
+Assume communication to be circular in nature.
+feedback- central feature.
-This model does not talk about semantic noise and
it assume the moment of encoding and decoding