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Running a Campaign in the Cloud

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Interactive Agencies: Running a Campaign in the Cloud.

An introduction to delivering and evaluating campaigns on the Amazon cloud platform with Amazon S3, EC2 and Elastic MapReduce, all while maintaining focus on the campaign design.

Published in: Technology, Business
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Running a Campaign in the Cloud

  1. 1. AGENDA July 5th, 2011Running a Campaign in the CloudDeliverin g High Performance ContentM anaging Media TranscodingNetworking + beer
  2. 2. Running a Campaignin the Cloud
  3. 3. DesignDeliverEvaluate
  4. 4. Design A t scaleDeliver Low cost TimelyEvaluate
  5. 5. Focus on design
  6. 6. Deliver
  7. 7. Availability
  8. 8. ScaleWhen you need it.
  9. 9. No CapEx
  10. 10. Undifferentiated heavy lifting
  11. 11. ImagesStylesheets Streaming content Assets Video Javascript
  12. 12. Templates ImagesStylesheets Streaming content Webpages Assets Blog posts Video Javascript PDFs
  13. 13. High High availabilityredundancy Amazon S3 High durability
  14. 14. 99.999999999%
  15. 15. Perfect for asset hosting
  16. 16. Perfect for website hosting
  17. 17. S3 Websites
  18. 18. aws.amazon.com/console
  19. 19. Make everything public
  20. 20. index.html Texthttp://mza.s3.amazon.com/site/index.html
  21. 21. https://mza.s3.amazon.com/site/index.html
  22. 22. https://mza.s3.amazon.com/site/index.html
  23. 23. High scale
  24. 24. Low cost
  25. 25. No servers to provision
  26. 26. No servers to configure
  27. 27. No servers to maintain
  28. 28. Email
  29. 29. Simple Email Service
  30. 30. Deliverability
  31. 31. $0.10per thousand
  32. 32. Migration
  33. 33. Evaluate
  34. 34. Traffic logs
  35. 35. Social impact
  36. 36. Click through
  37. 37. Sentiment
  38. 38. Advertising
  39. 39. Analytics
  40. 40. Small
  41. 41. BIG
  42. 42. Value
  43. 43. ElasticMapReduce
  44. 44. Hadoop + HDFS
  45. 45. Optimised and automated
  46. 46. From data to insight
  47. 47. Design Deliver Evaluate
  48. 48. Focus
  49. 49. End of Part 1
  50. 50. Any questions?
  51. 51. AGENDA July 5th, 2011Running a Campaign in the CloudDeliverin g High Performance ContentM anaging Media TranscodingNetworking + beer
  52. 52. Thank you!
  53. 53. matthew@amazon.com @mza O N T W I T T E R

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