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Introduction to Gaming on AWS

An introduction to gaming on AWS

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Introduction to Gaming on AWS

  1. 1. Powering Games with Amazon Web Services
  2. 2. Welcome!
  3. 3. THANKYOU
  4. 4. HOUSEKEEPING
  5. 5. INTRODUCTIONSaaron.neil@amazon.co.uk
  6. 6. AGENDA Building Games - London - 24th January2.00pm: Welcome!2.30pm: Sega’s D igital Strategy with AWS2.50pm: Improve Agil ity and Time to Market3.2 0pm: LittleBigPlanet - Taking an Idea to Market Using AWS3.40pm: Break3.50pm: Scalability and Availability for Online Games4.20pm: Redefining th e Relationship between Ga me Maker and Game Player4.40pm: Und erstanding Player Behaviour5.10pm: Beer and networking
  7. 7. INTO THE CLOUD An introduction to Amazon Web ServicesDr. MATT WOODT E C H N O LO G Y E VA N G E L I S T
  8. 8. Decades of experienceOperations, management and scale
  9. 9. Programmatic access
  10. 10. Unexpected innovation
  11. 11. Blinding flash of the obvious
  12. 12. 5 years young
  13. 13. Compute Storage ServicesDatabases & Support
  14. 14. Available
  15. 15. On-demand AvailableProgrammatic Elastic
  16. 16. Low cost
  17. 17. Pay as you go No contracts Low costNo cap-ex Pay for what you use
  18. 18. Flexible
  19. 19. Existing tools Existing skills Flexible Platform grows with you
  20. 20. Available,low cost, flexible
  21. 21. Hundreds of thousands of customers in 190 countries
  22. 22. Objects in S3Billions of objects 556B 600.000 450.000 300.000 150.000 0 Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q3 2011
  23. 23. 370,000 peaktransactions per second
  24. 24. 99.999999999% Durability
  25. 25. How can these services benefit you?
  26. 26. Idea Game
  27. 27. 70%Idea Game Heavy lifting
  28. 28. 30%Idea Game Infrastructure services
  29. 29. Idea Game AWS
  30. 30. Idea Game AWS
  31. 31. Focus on your core competency
  32. 32. Undifferentiated heavy lifting
  33. 33. Agility
  34. 34. The challenge
  35. 35. Spiky requirementsUnpredictable usage and distribution volumes The challenge Large up front investment Low utilisation
  36. 36. Spiky requirementsUnpredictable usage and distribution volumesWith the AWS Cloud Large up front investment Low utilisation
  37. 37. Elastic capacityUnpredictable usage and distribution volumesWith the AWS Cloud Large up front investment Low utilisation
  38. 38. Capacity Predicted capacity Estimated demand Time
  39. 39. Capacity Infrastructure Infrastructure Investment Estimated demand Barrier to entry Time
  40. 40. Capacity Infrastructure Real demand Time
  41. 41. Capacity Elastic capacity Real demand Time
  42. 42. Elastic capacityUnpredictable usage and distribution volumesWith the AWS Cloud Large up front investment Low utilisation
  43. 43. Elastic capacity Highly scalable infrastructureWith the AWS Cloud Large up front investment Low utilisation
  44. 44. Netflix needed to transcode 17,000titles (80TB of data) to support thelaunch of Sony PS3. They provisioned1200 Amazon EC2 instances andcompleted the transcoding process injust days.100% complete for PS3 launch.
  45. 45. Source: Adrian Cockroft (Netflix)
  46. 46. Instances 4000" 3500" 3000" 2500" 2000" 1500" 1000" 500" 0" 4/11/08" 4/12/08" 4/13/08" 4/14/08" 4/15/08" 4/16/08" 4/17/08" 4/18/08" 4/19/08" Time
  47. 47. Elastic capacity Highly scalable infrastructureWith the AWS Cloud Large up front investment Low utilisation
  48. 48. Elastic capacity Highly scalable infrastructureWith the AWS Cloud Zero upfront Low utilisation
  49. 49. No CapEx
  50. 50. FlexibleDev & Test
  51. 51. Respond to opportunities
  52. 52. Elastic capacity Highly scalable infrastructureWith the AWS Cloud Zero upfront Low utilisation
  53. 53. Elastic capacity Highly scalable infrastructureWith the AWS Cloud Zero upfront Only pay for what you use
  54. 54. Pricing innovation On-demand pricing
  55. 55. Pricing innovation On-demand pricing Reserved capacity
  56. 56. Low, medium & high utilisation 33% to 58% savings
  57. 57. Pricing innovation On-demand pricing Reserved capacity Spot market
  58. 58. 16 price drops
  59. 59. Security
  60. 60. Shared responsibility
  61. 61. Requirement based access
  62. 62. ISO 27001
  63. 63. Service Organisation Controls (SOC 1) SSAE 16 and ISAE 3702
  64. 64. Detailed logging
  65. 65. PCI DSS Level 1
  66. 66. Control objectivesSecurity organisation Employee lifecycle Logical security Secure data handling Physical security Environmental safeguardsChange management Incident handling Data integrity Availability and redundancy
  67. 67. Data stays local
  68. 68. aws.amazon.com/security
  69. 69. Cloud School 1st March
  70. 70. Evaluation
  71. 71. FEEDBACK, QUESTIONSaaron.neil@amazon.co.uk

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