1.
AGENDA July 5th, 2011Running a Campaign in the CloudDeliverin g High Performance ContentM anaging Media TranscodingNetworking + beer

2.
DeliveringHigh Performance Content

3.
Templates ImagesStylesheets Streaming content Webpages Assets Blog posts Video Javascript PDFs

4.
Regions

5.
Redundant

6.
Data stays local

7.
Content delivery network

8.
Low latency

9.
High speed

10.
No commitments

11.
CloudFront

12.
POP locations

13.
Ashburn, VA Jacksonville, FL Dublin Frankfurt St Louis, MOAmsterdam Seattle, WA Newark, NJ Palo Alto, CA POP locations Tokyo Hong KongNew York, NY London Los Angeles, CA Dallas, TX Singapore Paris Miami, FLStockholm

14.
Streaming

15.
Live streaming

16.
Flash Media Server

17.
Cacheinvalidation

18.
S3 origin

19.
Custom origin

20.
Rapid distribution

21.
d19r58gd5nvk1.cloudfront.net

22.
d19r58gd5nvk1.cloudfront.net/site/index.html

23.
friendly.example.com/index.html

24.
Route 53

25.
Zone apex

26.
Weighted round robin

27.
Dynamic content

28.
Web serversApplication serversData store

29.
Redundancy at each tier

30.
Web serversApplication serversData store

31.
Tolerant toinstance failure

32.
Web serversApplication serversData store

33.
Tolerant todata centre failure

34.
eu-west-1 eu-west-2 Web servers Application servers Data store

35.
Scale in and out (if you need to)

36.
Web serversApplication serversData store

37.
Load balance

38.
Elastic Load BalancerWeb serversApplication serversData store

39.
Design foravailability

40.
Design for scale

41.
Autoscaling

42.
Follow the Sun

43.
Metrics

44.
Elastic Beanstalk

45.
CloudFormation

46.
</part2>

47.
Any questions?

48.
Thank you!

49.
matthew@amazon.com @mza O N T W I T T E R