Building Successful Cloud Software Business with AWS

1. Building Successful Cloud Software
Business with AWS
Stanley Chan
Head of Technology Partners, APAC

2. Market opportunity
15%
30%
2x
30%
60% reduction in
cost to serve
customers
81% gross
margin
improvement
Source: IDC, Gartner, Software Equity Group

3. Innovation at Amazon

4. 1994 Founded
1995 Amazon.com
1998 Added CDs & DVDs
2006 Amazon Web Services
2007 Kindle
2011 Video
2012 Groceries
2014 Alexa/Echo
2015 Bookstores
2017 Go
http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-corporatetimeline

5. 5 working backwards questions…

6. • Software entitlement
and deployment models
• Complex agreement management
• Constant renewal and replacement
• Out-of-date procurement mechanisms
• No single approved catalog
of software in place
• Compliance in hybrid and cloud computing
• Rapidly innovate by buying and deploying
software solutions on-demand
• Simplify and streamline purchasing, license
management, and invoicing
• Upgrade on demand
• Reduce cost while picking new standards
• Know that AWS Services and third-party
software can meet compliance
Challenges Customers want to
What we hear from our customers

7. • The cloud is not just another data center
with virtual machines
• Leverage managed services
• For every problem, ask: how do we best solve this
in the cloud using current best practices?
• Let modern tools solve old hard problems
Cloud-first
• Secure every part all the time
• Apply the principle of Least Privilege
Security by design
• Build everything as Infrastructure as code
• Do not log in to the console and make changes
• Never log in to a server
Automate everything
Enterprise cloud agenda

8. Where are enterprises innovating?
AI/ML HPCIoT/Edge Big Data

9. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Enterprise: 5-Year On-Premises vs. Cloud Costs
On-premises
AWS

10. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

11. Software development evolution
Single Unit Coarse-grained Fine-grained
MicroservicesSOAMonolithic

12. Build Test Release
Monolith development cycle
Delivery PipelineAppDevelopers

13. Microservice development cycle
Delivery PipelineServicesDevelopers

14. Amazon.com service architecture
Single-purpose
Connected through APIs
Highly decoupled
“Microservices”

15. TechShift Accelerator for ISVs
A multi-phased program for ISVs to
accelerate the transformation of
their solutions to the cloud
Learn AWS Foundations & AWS Best
Practices
Experiment with my Application
Migrate & Automate my Application
Optimize my Application
Deliver my Application Cloud Native

16. Scaling your business globally