Innovation
Powered by the Cloud
Tom	
  O’Reilly	
  
Head	
  of	
  Hong	
  Kong	
  &	
  Taiwan	
  
Our Hong Kong Sponsors
Our Taiwan Sponsors
Why	
  does	
  Cloud	
  Compu;ng	
  ma<er?	
  
AWS	
  Introduc-on	
  
Why	
  are	
  companies	
  choosing	
  AWS?	
  
How	...
Barriers
removed
AWS?	
  
	
  
 
«	
  AWS	
  allows	
  us	
  to	
  devote	
  our	
  resources	
  	
  
and	
  mindshare	
  to	
  the	
  core	
  business	
...
«	
  Want	
  to	
  increase	
  innova-on?	
  
Lower	
  the	
  cost	
  of	
  failure	
  »	
  
	
  
Joi	
  Ito	
  
MIT	
  Me...
Open	
  Source	
  SW	
  
The most radical and transformative of
inventions are those that empower
others to unleash their creativity -
to pursue th...
 without	
  gatekeeping	
  
experimenta-on	
  
Waste
value	
   customer	
  
was-ng	
  
 customer	
  and	
  work	
  
backwards
experimenta-on
Measure	
  
iterate	
  
START-­‐UP	
  
a	
  human	
  ins-tu-on	
  designed	
  to	
  deliver	
  
new	
  products	
  or	
  services	
  under	
  	
  ...
ENTERPRISE	
  
a	
  human	
  ins-tu-on	
  designed	
  to	
  deliver	
  
mul-ple	
  new	
  products	
  or	
  services	
  un...
Uncertainty
Acquire	
  resources	
  on	
  demand	
  
Release	
  resources	
  when	
  no	
  longer	
  needed	
  
Only	
  pay	
  for	
  ...
Cloud	
  compu-ng	
  transforms	
  businesses	
  
About	
  SAYS	
  
About	
  SAYS	
  
over	
  500,000	
  users	
  
across	
  Southeast	
  Asia	
  
About	
  SAYS	
  
6,000,000	
  visits	
  
delivered	
  monthly	
  
0	
  sysadmins	
  
in-­‐house	
  
AWS	
  for	
  High	
  Availability	
  
	
  
serving	
  assets	
  
delivering	
  visits	
  to	
  clients	
  
Engineers	
  focus	
  on	
  the	
  app	
  
AWS	
  handles	
  the	
  growing	
  pain	
  
Cloud-­‐based	
  analy-cs	
  	
  
enhances	
  the	
  offline	
  world
Faster	
  and	
  faster,	
  the	
  Cloud	
  
moves	
  data	
  processing	
  to	
  	
  
real-­‐-me	
  
What	
  was	
  happening	
  yesterday?	
  
 
What	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  ...
4TB/day	
  
Amazon	
  
S3	
  
Archival	
  -­‐	
  
Amazon	
  
Glacier	
  
Amazon	
  
Kinesis	
  
Real-­‐;me	
  
Insights	
 ...
Some	
  things	
  never	
  change
You	
  have	
  to	
  be	
  willing	
  to	
  be	
  
misunderstood	
  
for	
  a	
  long	
  period	
  of	
  -me
..	
  Provincial	
  travel	
  just	
  got	
  smarter..	
  
We wanted to improve something
Provincial bus ticket reservation as convenient as airline tickets
We provide features to make the service more interesting
SMS reminders/updates/alerts
“Bus	
  No123	
  to	
  Baguio	
  
le...
We	
  are	
  all	
  start-­‐ups	
  now
Why	
  does	
  Cloud	
  Compu-ng	
  ma_er?	
  
AWS	
  Introduc;on	
  
Why	
  are	
  companies	
  choosing	
  AWS?	
  
How	...
Consumer	
  Business	
  
Tens	
  of	
  millions	
  of	
  
ac-ve	
  customer	
  
accounts	
  
	
  
Eight	
  countries:	
  
...
?	
  
…get	
  into	
  cloud	
  compu-ng?	
  
How	
  did	
  Amazon…	
  
AWS	
  provides	
  broad	
  and	
  deep	
  services	
  to	
  support	
  any	
  
cloud	
  workload	
  
AWS Global Infrastru...
AWS	
  Pace	
  of	
  Innova;on	
  
New	
  Service	
  Announcements	
  &	
  Updates	
  
2012	
  2011	
  2010	
  2009	
  
82...
Trusted	
  by	
  Enterprises	
  Around	
  the	
  World	
  
APAC	
  Partners	
  
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny ...
Why	
  does	
  Cloud	
  Compu-ng	
  ma_er?	
  
AWS	
  Introduc-on	
  
Why	
  are	
  companies	
  choosing	
  AWS?	
  
How	...
Architected	
  for	
  Enterprise	
  Security	
  Requirements	
  
Cer-fica-ons	
  and	
  accredita-ons	
  for	
  
workloads	...
Lower	
  Costs	
  with	
  AWS	
  Up-­‐Front	
  and	
  Increase	
  Savings	
  as	
  Your	
  
Usage	
  Grows	
  
Source: IDC...
Replace up-front capital expense with low variable cost
On-Premise
(or “Private Cloud”)
Metered, Pay As You Go Model
Use o...
Economies of scale allow AWS to continually lower costs
We build IT at higher
scale than most any
operator of data
centers...
•  D-Link designs, develops, and
manufactures networking solutions for
both the consumer and business
markets
•  Needed a ...
Increased	
  agility	
  has	
  become	
  the	
  
#1	
  reason	
  businesses	
  use	
  the	
  AWS	
  
cloud	
  
Enterprises	
  Can’t	
  Afford	
  to	
  be	
  Slow	
  
Add New Dev Environment
Add New Prod Environment
Add New Environment...
A	
  culture	
  of	
  Innova;on:	
  Experiment	
  Ocen	
  &	
  Fail	
  without	
  Risk	
  
On-Premises
Experiment Infreque...
•  9GAG is the Hong Kong-based
developer of 9GAG.com, an image
sharing social media website
•  9GAG.com has a large and gr...
Why	
  does	
  Cloud	
  Compu-ng	
  ma_er?	
  
AWS	
  Introduc-on	
  
Why	
  are	
  companies	
  choosing	
  AWS?	
  
How	...
Cloud	
  
Strategy	
  
New	
  	
  
Applica-ons	
  
Build	
  a	
  	
  
Cloud-­‐Ready	
  	
  
Design	
  
Exis-ng	
  
Applica...
Cloud	
  
Strategy	
  
New	
  	
  
Applica-ons	
  
Build	
  a	
  	
  
Cloud-­‐Ready	
  	
  
Design	
  
Exis-ng	
  
Applica...
Cloud	
  
Strategy	
  
New	
  	
  
Applica-ons	
  
Build	
  a	
  	
  
Cloud-­‐Ready	
  	
  
Design	
  
Exis-ng	
  
Applica...
Cloud	
  
Strategy	
  
New	
  	
  
Applica-ons	
  
Build	
  a	
  	
  
Cloud-­‐Ready	
  	
  
Design	
  
Exis-ng	
  
Applica...
Thank you !
Tom O’ Reilly – Head of Hong Kong & Taiwan
AWSome Day Hong Kong and Taipei - Opening Keynote
AWSome Day Hong Kong and Taipei - Opening Keynote
AWSome Day Hong Kong and Taipei - Opening Keynote
AWSome Day Hong Kong and Taipei - Opening Keynote
AWSome Day Hong Kong and Taipei - Opening Keynote
AWSome Day Hong Kong and Taipei - Opening Keynote
AWSome Day Hong Kong and Taipei - Opening Keynote
Upcoming SlideShare
Loading in …5
×

AWSome Day Hong Kong and Taipei - Opening Keynote

6,680 views

Published on

Published in: Technology

AWSome Day Hong Kong and Taipei - Opening Keynote

  1. 1. Innovation Powered by the Cloud Tom  O’Reilly   Head  of  Hong  Kong  &  Taiwan  
  2. 2. Our Hong Kong Sponsors
  3. 3. Our Taiwan Sponsors
  4. 4. Why  does  Cloud  Compu;ng  ma<er?   AWS  Introduc-on   Why  are  companies  choosing  AWS?   How  to  get  started?  
  5. 5. Barriers
  6. 6. removed
  7. 7. AWS?    
  8. 8.   «  AWS  allows  us  to  devote  our  resources     and  mindshare  to  the  core  business  »    
  9. 9. «  Want  to  increase  innova-on?   Lower  the  cost  of  failure  »     Joi  Ito   MIT  Media  Lab  
  10. 10. Open  Source  SW  
  11. 11. The most radical and transformative of inventions are those that empower others to unleash their creativity - to pursue their dreams Jeff Bezos, Letter to Shareholders, 2012
  12. 12.  without  gatekeeping  
  13. 13. experimenta-on  
  14. 14. Waste value   customer  
  15. 15. was-ng  
  16. 16.  customer  and  work   backwards
  17. 17. experimenta-on
  18. 18. Measure  
  19. 19. iterate  
  20. 20. START-­‐UP   a  human  ins-tu-on  designed  to  deliver   new  products  or  services  under     condi-ons  of  extreme  uncertainty Eric Ries, author of The Lean Startup
  21. 21. ENTERPRISE   a  human  ins-tu-on  designed  to  deliver   mul-ple  new  products  or  services  under     condi-ons  of  extreme  uncertainty
  22. 22. Uncertainty
  23. 23. Acquire  resources  on  demand   Release  resources  when  no  longer  needed   Only  pay  for  what  you  use   Leverage  others’  core  competencies
  24. 24. Cloud  compu-ng  transforms  businesses  
  25. 25. About  SAYS  
  26. 26. About  SAYS   over  500,000  users   across  Southeast  Asia  
  27. 27. About  SAYS   6,000,000  visits   delivered  monthly  
  28. 28. 0  sysadmins   in-­‐house  
  29. 29. AWS  for  High  Availability     serving  assets   delivering  visits  to  clients  
  30. 30. Engineers  focus  on  the  app   AWS  handles  the  growing  pain  
  31. 31. Cloud-­‐based  analy-cs     enhances  the  offline  world
  32. 32. Faster  and  faster,  the  Cloud   moves  data  processing  to     real-­‐-me  
  33. 33. What  was  happening  yesterday?  
  34. 34.   What                                                                              right  now? is  the  excep-on  rate   is  the  ad  click-­‐through   topics  are  trending   inventory  remains   queries  are  slow   are  the  high  scores  
  35. 35. 4TB/day   Amazon   S3   Archival  -­‐   Amazon   Glacier   Amazon   Kinesis   Real-­‐;me   Insights   24/7   Hadoop-­‐ clusters   EC2  
  36. 36. Some  things  never  change
  37. 37. You  have  to  be  willing  to  be   misunderstood   for  a  long  period  of  -me
  38. 38. ..  Provincial  travel  just  got  smarter..  
  39. 39. We wanted to improve something Provincial bus ticket reservation as convenient as airline tickets
  40. 40. We provide features to make the service more interesting SMS reminders/updates/alerts “Bus  No123  to  Baguio   leaves  at  2PM  today.   Please  be  at  the  sta;on   no  later  than  1:15pm”  
  41. 41. We  are  all  start-­‐ups  now
  42. 42. Why  does  Cloud  Compu-ng  ma_er?   AWS  Introduc;on   Why  are  companies  choosing  AWS?   How  to  get  started?  
  43. 43. Consumer  Business   Tens  of  millions  of   ac-ve  customer   accounts     Eight  countries:   US,  UK,  Germany,   Japan,  France,  Canada,   China,  Italy   Seller   Business   Sell  on  Amazon   websites   Use  Amazon   technology  for  your   own  retail  website   Leverage  Amazon’s   massive  fulfillment   center  network   IT  Infrastructure   Business   Cloud  compu-ng   infrastructure  for   hos-ng  web-­‐scale   solu-ons     Hundreds  of   thousands  of   registered  customers   in  over  190  countries  
  44. 44. ?   …get  into  cloud  compu-ng?   How  did  Amazon…  
  45. 45. AWS  provides  broad  and  deep  services  to  support  any   cloud  workload   AWS Global Infrastructure Application Services Networking Deployment & Administration DatabaseStorageCompute
  46. 46. AWS  Pace  of  Innova;on   New  Service  Announcements  &  Updates   2012  2011  2010  2009   82   61   48   24   2008   159   280   2013  
  47. 47. Trusted  by  Enterprises  Around  the  World  
  48. 48. APAC  Partners  
  49. 49. Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. “AWS is the overwhelming market share leader, with more than five times the compute capacity in use than the aggregate total of the other fourteen providers.”
  50. 50. Why  does  Cloud  Compu-ng  ma_er?   AWS  Introduc-on   Why  are  companies  choosing  AWS?   How  to  get  started?  
  51. 51. Architected  for  Enterprise  Security  Requirements   Cer-fica-ons  and  accredita-ons  for   workloads  that  ma_er   AWS  CloudTrail  -­‐  AWS  API  call  logging  for   governance  &  compliance   Stores  data  in  S3,  or   archive  to  Glacier   Log  and  review  user   ac-vity  
  52. 52. Lower  Costs  with  AWS  Up-­‐Front  and  Increase  Savings  as  Your   Usage  Grows   Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 1 “Average of 400 servers replaced per customer” Replace  up-­‐front  capital   expense  with  low   variable  cost   2 40 Price Reductions Economies  of  scale  allow   us  to  con;nually  lower   costs   3 Pricing  model  choice  to   support  variable  &   stable  workloads   4 Save  more  money  as   you  grow  bigger   On-demand Reserved Spot Tiered Pricing Volume Discounts Custom Pricing
  53. 53. Replace up-front capital expense with low variable cost On-Premise (or “Private Cloud”) Metered, Pay As You Go Model Use only what you need, using on-demand, reserved, spot or dedicated Flexible Capital Expense Model High upfront capital cost, high cost of ongoing support Inflexible
  54. 54. Economies of scale allow AWS to continually lower costs We build IT at higher scale than most any operator of data centers in the world We are comfortable running a high volume, low margin business We pass the savings along to our customers in the form of low prices and continuous reductions
  55. 55. •  D-Link designs, develops, and manufactures networking solutions for both the consumer and business markets •  Needed a global infrastructure to support its cloud service portal, mydlink •  By using AWS, D-Link takes advantage of multiple AWS Regions for 30% faster service delivery time to customers and a roughly 50% reduction in IT costs D-Link Estimates 30% Improved Service Delivery While Saving 50% in IT Costs with AWS
  56. 56. Increased  agility  has  become  the   #1  reason  businesses  use  the  AWS   cloud  
  57. 57. Enterprises  Can’t  Afford  to  be  Slow   Add New Dev Environment Add New Prod Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 Servers Deploy 1 PB Data Warehouse Shut down 1 PB Data Warehouse AWS: Infrastructure in Minutes Old World: Infrastructure in Weeks Everything changes with this kind of agility
  58. 58. A  culture  of  Innova;on:  Experiment  Ocen  &  Fail  without  Risk   On-Premises Experiment Infrequently Failure is expensive Less Innovation Experiment Often Fail quickly at a low cost More Innovation $ Millions Nearly $0
  59. 59. •  9GAG is the Hong Kong-based developer of 9GAG.com, an image sharing social media website •  9GAG.com has a large and growing user base and the company needed the site to be highly available •  With AWS, 9GAG saw roughly 20% improvement in server response times for the website and 10-20% improvement in overall network activity 9GAG Improves Website Availability and Supports 1.5 Million New Users Seamlessly with AWS
  60. 60. Why  does  Cloud  Compu-ng  ma_er?   AWS  Introduc-on   Why  are  companies  choosing  AWS?   How  to  get  started?  
  61. 61. Cloud   Strategy   New     Applica-ons   Build  a     Cloud-­‐Ready     Design   Exis-ng   Applica-ons   “No-­‐brainer  to   move”  Apps   Planned  Phased     Migra-on   Gedng  Started  with  the  Cloud  
  62. 62. Cloud   Strategy   New     Applica-ons   Build  a     Cloud-­‐Ready     Design   Exis-ng   Applica-ons   “No-­‐brainer  to   move”  Apps   Planned  Phased     Migra-on   •  Dev/Test applications •  Self-contained Web Applications •  Social Media Product Marketing Campaigns •  Customer Training Sites •  Video Portals (Transcoding / Hosting) •  Pre-sales Demo Portal •  Software Downloads •  Trial Applications Gedng  Started  with  the  Cloud  
  63. 63. Cloud   Strategy   New     Applica-ons   Build  a     Cloud-­‐Ready     Design   Exis-ng   Applica-ons   “No-­‐brainer  to   move”  Apps   Planned  Phased     Migra-on   •  Batch Processing •  Content Management •  Digital Asset Management •  Log Processing •  Collaborative Tools •  Big Data Analytics Platforms Gedng  Started  with  the  Cloud  
  64. 64. Cloud   Strategy   New     Applica-ons   Build  a     Cloud-­‐Ready     Design   Exis-ng   Applica-ons   “No-­‐brainer  to   move”  Apps   Planned  Phased     Migra-on   Gedng  Started  with  the  Cloud  
  65. 65. Thank you ! Tom O’ Reilly – Head of Hong Kong & Taiwan

×