Amazon Pinpoint 可以輕鬆執行鎖定目標的行銷活動，以提升行動應用程式的使用者互動體驗。Amazon Pinpoint 可協助您了解使用者行為、定義要鎖定目標的使用者、判定要傳送何種訊息、排定傳送訊息的最佳時機，然後追蹤行銷活動的結果。 根據應用程式使用趨勢和使用者行為的鎖定目標推送通知，已成為行動應用程式使用者互動體驗的熱門方法，因為回應率通常高於傳統電子郵件行銷活動數倍。藉由使用鎖定目標的推送通知，您可以提升訊息相關性和有效性、測量參與程度以及持續改進行銷活動。

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
John Chang (張書源)
Technology Evangelist
January 2017
使用 Amazon Pinpoint 讓你的
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2. Agenda
Amazon Pinpoint Overview
Getting Started
Demo
* Based on deviation trend over the last 3 sprints.

3. Build an entire analytics application to power your business
Scale Hadoop cluster to thousands of instances in minutes
Leverage powerful AWS compute instances using Intel technology
Big Data : Campaign Analytics

5. Effective Mobile Engagement at AWS Scale
Increase engagement using both mobile and non mobile data for
segmentation
Segment and
target
Message and
engage
Measure
improvement
Analyze user
behavior

6. Marketer
Rich console experience
Create rich media notifications
Dynamic user segmentation
Console analytics
Multiple use-cases and personas supported
Developer
• Detailed API experience
• Enable targeting automation
• Instrument app with custom attributes
Silent notifications
Rich console experience for the Marketer persona and detailed
Mobile SDK and API support for the developer persona

7. User engagement pain-points
Scale Unreliable Expensive Inflexible
In-house systems unable to scale, reliably and third party solutions
are inflexible and expensive

8. Mobile Engagement with Amazon Pinpoint
End-User Devices
(via AWS Mobile SDK)
Amazon SNS
Amazon Mobile
Analytics
Push Notifications
App Events
Data Analysis & Export
Engagement Messages
Amazon Pinpoint
Customer
Systems
(via AWS SDK)
Marketers
(via Console)

9. Amazon Pinpoint’s capabilities
Rich notifications, in-app and silent
notifications
Custom events and custom attributes
Auto-Export to S3 and Kinesis Firehose
Segment and Funnel analytics
Targeted mobile push notifications with fast
fan out
Scheduled and recurring campaigns
Campaign and app analytics
A/B testing and holdout testing
Quiet time and message caps

10. Scale reliable for all ise cases
• Delive 1 million messages in under a minute
• Custom events, over 1500 customer events available for personalizing app
instrumentation
• Import a million endpoint profiles in under 4 mins
• Personalize campaign messages in console using custom attributes
• Chose which feature to use based on app lifecycle or use-cases

11. Amazon Pinpoint pricing
Three pricing dimensions to aligns costs with use-case
• $1 per million messages sent
• $1 per million events received
• $0.0012 per targeted user per month (MTA)
Generous free tier
• 1 million messages, 100 millions events and 5000 MTA* per month
Generous free tier to experiment; flexible and transparent pricing
with a usage-based pay as you go model
* MTA free tier applicable for the first 12 months per customer

12. Getting Started with Amazon Pinpoint
Visit the Mobile Hub console and integrate “User Engagement” with your
app
console.aws.amazon.com/mobilehub/

13. Service Availability
Available as a in US East (N. Virginia)
International region expansion on 2017 roadmap

14. Thank you!

15. Remember to complete
your evaluations!

16. Appendix

17. Amazon Pinpoint architecture

18. Integrate through SDKs & APIs
Submit Events through our client SDKs or via our REST API from your backend
Client SDKs batch, compress, and persist events.
Configure whether to send over cellular or WiFi data
Available client SDKs: iOS, Android
SDK’s:
https://aws.amazon.com/mobile/sdk/
Docs: http://aws.amazon.com/documentation/pinpoint/