Amazon Pinpoint is a targeted push notification service for mobile apps. It allows marketers to segment users and send targeted push notifications from the console. Developers can also integrate the mobile SDK to enable features like silent notifications and custom attributes. Pinpoint scales to deliver millions of messages quickly and reliably. It has a generous free tier and pay-as-you-go pricing model based on the number of messages, events, and monthly targeted users. The service is currently available in US East (N. Virginia) with plans to expand to other regions internationally. To get started, users can integrate Pinpoint with their mobile app from the AWS Mobile Hub console.

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
John Chang (張書源)
Technology Evangelist
johnchan@amazon.com
January 2017
Introduction to Amazon Pinpoint –
Targeted Push Notification for
Mobile Apps

2. Agenda
Amazon Pinpoint Overview
Getting Started
Demo

3. Build an entire analytics application to power your business
Scale Hadoop cluster to thousands of instances in minutes
Leverage powerful AWS compute instances using Intel technology
Big Data : Campaign Analytics

4. User engagement pain-points
Scale Unreliable Expensive Inflexible
In-house systems unable to scale, reliably and third party solutions
are inflexible and expensive

6. Effective Mobile Engagement at AWS Scale
Increase engagement using both mobile and non mobile data for
segmentation
Segment and
target
Message and
engage
Measure
improvement
Analyze user
behavior

7. Amazon Pinpoint’s capabilities
Rich notifications, in-app and silent
notifications
Custom events and custom attributes
Auto-Export to S3 and Kinesis Firehose
Segment and Funnel analytics
Targeted mobile push notifications with fast
fan out
Scheduled and recurring campaigns
Campaign and app analytics
A/B testing and holdout testing
Quiet time and message caps

8. Marketer
• Rich console experience
• Create rich media notifications
• Dynamic user segmentation
• Console analytics
Multiple use-cases and personas supported
Developer
• Detailed API experience
• Enable targeting automation
• Instrument app with custom attributes
• Silent notifications
Rich console experience for the Marketer persona and detailed
Mobile SDK and API support for the developer persona

9. Mobile Engagement with Amazon Pinpoint
End-User Devices
(via AWS Mobile SDK)
Amazon SNS
Amazon Mobile
Analytics
Push Notifications
App Events
Data Analysis & Export
Engagement Messages
Amazon Pinpoint
Customer
Systems
(via AWS SDK)
Marketers
(via Console)

10. Scale reliable for all use cases
• Deliver 1 million messages in under a minute
• Custom events, over 1500 customer events available for personalizing app
instrumentation
• Import a million endpoint profiles in under 4 mins
• Personalize campaign messages in console using custom attributes
• Chose which feature to use based on app lifecycle or use-cases

11. Amazon Pinpoint pricing
Three pricing dimensions to aligns costs with use-case
• $1 per million messages sent
• $1 per million events received
• $0.0012 per targeted user per month (MTA)
Generous free tier
• 1 million messages, 100 millions events and 5000 MTA* per month
Generous free tier to experiment; flexible and transparent pricing
with a usage-based pay as you go model
* MTA free tier applicable for the first 12 months per customer

12. Service Availability
Available as a in US East (N. Virginia)
International region expansion

13. Getting Started with Amazon Pinpoint
Visit the Mobile Hub console and integrate “User Engagement” with your
app
console.aws.amazon.com/mobilehub/

14. Demo

15. Thank you!

16. Remember to complete
your evaluations!