Mobile app development can be complex and time-consuming. Learn how to rapidly deliver engaging, high quality mobile apps with AWS Mobile Hub. We will demonstrate how AWS Mobile Hub abstracts the undifferentiated heavy lifting of common mobile app development use cases by providing a single, integrated experience for discovering, provisioning and configuring AWS cloud resources you need to build, test, and monitor usage of your mobile apps. Quickly onboard users and manage identities, authorization, and access controls. Engage and increase user retention with push notification, messaging, analytics, and campaigns. Manage access to your APIs with a serverless back-end architecture. Test your app(s) on a broad array of real devices to ensure quality releases.

1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Dennis Hills, Mobile Developer Advocate, AWS Mobile
Tim Hunt, Sr. Product Manager, AWS Mobile
08/14/2017
Deep Dive with AWS Mobile Services
Building Successful Mobile Apps

2. State of Mobile – there’s the good
51.3%
Global share of Internet traffic from mobile devices
50%
Percentage of time spent in mobile apps vs all
other digital media

3. State of Mobile – but also challenges
4 MM + Apps
Published to global app stores that you need to compete
with mindshare
18 Weeks
Average time to build a mobile app
25%
Apps abandoned after first use

4. Building Successful Apps – what does it take
Develop
Test
Analyze and engage

5. Leading mobile apps run on AWS

6. User and data security
Multi form factor testing on real devices
Building Successful Apps – how to do it
User engagement and analytics
Rapid development and frictionless scaling

7. User and data security

8. Identity is where many applications start
Authentication User ManagementAuthorization
 Manage user lifecycles
 Store and manage
user profile data
 Monitor engagement
 Protect data and
operations
 Provide fine-grained
access control
 Sign in users
 Enable federation with
enterprise identities
 Enable federation with
social identities
User Identity

9. New Features in Amazon Cognito User Pools
Built-in, Customizable
User Interface for Sign up
/ Sign in
OAuth 2.0 SupportFederation with Facebook,
Login with Amazon,
Google, and SAML
providers
1 2 3

10. Amazon Cognito for Authentication and Access
Get AWS
credentials
Cognito
Identity PoolDynamoDB S3
Access AWS Services
Federating
IdP
Cognito
User Pool• User Pools authenticate
users and returns standard
tokens
• User Pool tokens are used
to access backend
resources
• Identity Pools provide
AWS credentials to access
AWS services
Authenticate
3
CUP
Token1
IdP
Token
2
Redirect /
Post back
CUP
Token
5
6
Access Serverless BackendCUP
Token
API GW
4
Lambda

11. Demo

34. Initializing in Demo App
void initCognito() {
// -- Add scopes --
Set<String> scopes = new HashSet<String>();
scopes.add("email");
scopes.add("openid");
// -- Create an Auth instance --
Auth.Builder builder = new Auth.Builder()
.setApplicationContext(getApplicationContext())
.setAppClientId(getString(R.string.cognito_client_id))
.setAppCognitoWebDomain(getString(R.string.cognito_web_domain))
.setAuthHandler(new callback())
.setScopes(scopes)
.setSignInRedirect(getString(R.string.app_redirect))
.setSignOutRedirect(getString(R.string.app_redirect));
this.auth = builder.build();
appRedirect = Uri.parse(getString(R.string.app_redirect));
}

35. Sign In and Sign Out in Demo App
public void onButtonPress(boolean signIn) {
if (signIn) {
//Open a Chrome custom tab and sign in the user
this.auth.getSession();
} else {
//Sign out the user
this.auth.signOut();
}
}

36. Rapid development and frictionless scaling

37. Save development time; Host logic shared across apps
in the cloud
Focus on building features; minimize operations efforts
Deliver a reliable app experience with high availability
and low latency
Pay as you scale; Infrastructure costs proportional to your
growth
The benefits of a serverless approach

38. Cloud identity Cloud logic Cloud storage
and messaging
The anatomy of serverless

39. “AWS has what we need, but…it’s complex”
1. Which services should I use? 2. How do I connect them?
Identity provider SDKs
+
=
Example:
Login screen & integration code
+
SDK

40. Mobile App Development enabled by Mobile Hub
User AuthN and AuthZ
Analyze user behavior
Store and share media
Synchronize data
Deliver media
Amazon Cognito
(Sync)
Amazon Cognito
Amazon IAM
Amazon S3
Amazon CloudFront
Store data
Amazon DynamoDB
Amazon RDS
Track retention
Amazon Pinpoint
Send push, email and
SMS messages
Amazon Pinpoint
Run server-side logic
AWS Lambda
Amazon API Gateway
Amazon Lex
Accept conversational input
Amazon Pinpoint
AWS Mobile SDKs
AWS Mobile Hub
Your Mobile App
Test application
AWS Device Farm

41. UnitySwift Xamarin React Native
(preview)
Objective-C Android Java
AWS Mobile SDKs

42. Cloud Identity
AWS Mobile Hub follows best practices

43. 43Multi form factor testing on real devices

44. Remote access
Gesture, swipe, and interact with
devices in real time, directly from
your web browser
AWS Device Farm – test on real devices
Automated testing
Test your app in parallel against a
large collection of physical devices
in the AWS Cloud

45. Select a
device
View historical
sessions
Interact with the
device
Remote Access

46. Instrumentation
UI Automation
UI Automator
Your App
Improve the quality of your apps by testing against real devices in the AWS Cloud
Automated Testing
(native, hybrid, web)
XCTest
XCTest UI

47. AWS Device Farm
• Android and iOS (Native, hybrid, web)
• Scale: Over 300 of unique devices, many instances
• Pay for what you use
• Integration: Jenkins, Android Studio, SDKs, CLI
• Reports: Results, screenshots, logs, performance, video
• Flexibility: Support for many popular frameworks
• Security: Full HW and SW isolation

48. Private devices
• Private, dedicated HW device instances (including
dedicated data center infrastructure)
• Support for specific devices not supported in our public
fleet today
• Device configuration customization including custom OS
versions and mods (e.g. rooted devices)

49. User engagement and analytics

50. Keeping users engaged is challenging, ~75% do not
return to an app second time
Acquiring customers is expensive  ~$10 per
customer
Understanding user behavior is key to defining the
right engagement experience and to improve
monetization
Why user engagement is important

51. Effective user messaging critical for engagement
Multiple messaging channels…
and Multiple messaging use cases,
across Multiple business use cases
Transactional / Direct Targeted
Marketing Operations Customer service

52. Amazon Pinpoint - integrated messaging & targeting
Understand Users
Measure user behavior
across applications and
platforms
Target Audience
Define segmentation criteria
based on user events and
custom attributes
Message & Engage
Targeted and Direct
Messages across Email,
SMS, and Mobile Push

53. Rapid development using
AWS Mobile Hub
Demo

54. Get started at
aws.amazon.com/mobile