by Dennis Hills, Developer Advocate, AWS
Once you’ve acquired a user, then the even more difficult task of retaining and monetizing the user begins. In order to retain the user, they must be engaged with the application. In this session, you’ll learn how to use Amazon Pinpoint to implement user engagement strategies via data and event capture, advanced analytics, integrated multi-channel messaging (mobile push, SMS, email) to drive campaigns (both transactional and targeted) based on demographics and audience segmentation.