30 minute presentation

1. Social Media in
Journalism
By Nsi Amah, Johana Saravia

2. “Journalism is meant to give people a true sense of their
world, so they can participate and have a voice in how their
world is structured.” —Arianna Huffington (@ ariannahuff,
2013)

3. What is Journalism?
the activity or profession of writing for newspapers or magazines or of broadcasting news on radio or television.
It is a good way to spread good or bad news
People become more informed about what is going on around the world
It investigates.
Journalism creates public conversation.
helps generate social empathy.
encourages accountability.

4. How is Journalism changing?
Social media has made big changes in the journalism world because of the
rapid use of computers and apps.
Its impacting the industry in all aspect: management & advertising

5. Amy Guth
Today’s audience want immediate action or
stories because everything is so fast paced.
Journalists have to keep up with today’s
society and how we communicate on a daily
basis
Older journalists should not be afraid of
change
We have to be proactive and build networks

6. Whats New?
● Twitter
● Facebook
● Web
● Blogging

7. Lets watch a video!!

8. Benefits of Social Media Journalism
More young people are more involves because of smartphones and easy apps.
It brings more traffic to social media sites: Twitter, Facebook,etc
It is more viewer friendly and very convenient
Organization use social media for promotions and profit.

9. Andy Garvin Method
Used known sources to get his
news to report. His followers
helped him verify the
information.
This called “situational awareness”
He openly shared what he knew
and didn’t know. Usually his
audience would help him.
His work was more towards
activism and technology.
● It does run the risk of losing
credibility if not careful.

10. Microblogging

11. Definition:
Short, or limited space, blogging began with
twitter and its 140 character limit. Mirco-blogging
became a genre to comment through without
taking the time and energy to publish a more
formal blog site. Even for those blogging
microblogs are used to push out links and drive
traffic back to the site.

12. Pros
Journalists use tools such as Twitter to share
information rather than interact with their
followers.
Microblogging sites allow the audience to be
part of the news through something called
citizen journalism.
The public may serve as independent
journalists, by verifying the news posts or be
witnesses themselves.
Cons
Twitter is considered as a less credible
source compared to mainstream sites.
Even though many people might appreciate
the ability to be part of the news through their
opinions, post ect. Some people question that
other readers might have issues trusting the
news.
People might alter information to their benefit.

13. Journalism Case Studies

14. Just because you have information doesn’t mean it is legal to share it.
Julian Assange founder of WikiLeaks is under asylum in Ecuador and her source
army private Chelsea Manning was convicted of violating the espionage act and
faces up 35 years in prison.

15. Thought Leader Jason Collington
Social media has allowed journalists to reach
and audience that otherwise would be
unreachable.
It allows them to focus on their goal which is
to build and inform communities.
Social media allows them to me more
popular. However they must remain to true to
their company’s mission.
A journalist’s job is to spark conversation
within their audience.
If the information they are sharing is not
relevant to their audience, people will build a
community without them.

16. Bloggers

17. Blogging became popular in the beginning of the new century.
It quickly became a way to share news.
This is because credible blogs such as the huffington post are incredibly
scrutinized and face a large amounts of rules before being posted.
This in turn this brings a large audience to their site.
A way to verify or just continue reading on a certain topics, blogs tend to have
hyperlinks, that lead you to articles with more information on the subject.

18. Social Media Celebrity

19. Social Media celebrity is when a comment topic or news gets a lot of attention.
For example in Kony 2012 went viral sparking conversation and awareness in
youth who normally don’t watch this type news.
Kony 2012 was a success because it was a NGO 30 minute video that went viral.
It was not a typical entertainment video.
Even though Kony 2012 was a success it ended up being a failure because, like
most things that go viral it reached its hype and eventually people lost interest.
Also clicktivism affected it.

20. Failures

21. 1. Public awareness of effects from newsroom cutbacks
2. News industry failure to capture the bulk of new digital and mobile advertising.
3. Increasing amount of native advertising- advertorial content, sponsored tweets, etc.-
running the risk of reader confusion.
4. Paid digital experiments, including use of paywalls for user-paid content
5. Potential for digital impact to challenge local television news revenues
6. Social media and word-of-mouth origination of news instead of through news media
sources

22. Lessons

24. Pop Quiz!!

25. How do you define journalism?

26. It’s the work and distribution of reports on the
interaction of events, facts, ideas and people that
are the “news of the day” and that informs society
to at least some degree.

27. What is microblogging?

28. Short, or limited space, blogging began with
twitter and its 140 character limit. Mirco-blogging
became a genre to comment through without
taking the time and energy to publish a more
formal blog site. Even for those blogging
microblogs are used to push out links and drive
traffic back to the site.

29. What are some of the failures of social media in
journalism?

30. A. Public awareness of effects from newsroom cutbacks.
News industry failure to capture the bulk of new digital and
mobile advertising. Increasing amount of native advertising-
advertorial content, sponsored tweets, etc.- running the risk
of reader confusion.
B. Social media is not affecting journalism.
A. There are 6 principal reasons that social media is affecting
social media.

31. There are 6 principal reasons that social media is affecting
social media.

32. How has journalism changed over the years?

33. Journalism has incorporated the use of social
media in terms of faster and more effective news
because of smart technology and apps.

34. What is a journalist MOST favorite app?
A.Facebook
B.Instagram
C.Twitter
D.All of the above

35. Twitter

36. Social media news are always reliable sources of
information.
True or False

37. False