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Natercia Faria
*
*When collecting the responses from
these two questions I discovered
that most people who responded
were 18 years old. My movie trailer
age rate is 17, therefore this shows
that the responses to my other
questions are most likely to be
reliable as they are not under 17
years of age.
*The gender response was 50%
female and 50% male, showing that
the responses were from an equal
amount of people from the both
gender. This indicates that the
replies were not favouring one
gender’s preferences.
*For this question, 100% of the
people said that trailers
influences their decision to watch
the full movie. This made me
want to ensure my trailer was as
effective as possible in order to
influence my audience to watch
the full movie.
*This shows that nearly all my
target audience enjoys horror
movies, therefore the responses I
received are from people that
have specific preferences in this
genre. As a result, the responses
are extremely beneficial and will
influence my ideas.
*Even though for this question I've
received a variety of answers, the
genre horror of demonic and
psychological horror were the most
chosen. I decided to choose demonic
horror as it was the most chosen one
when discussing this question, such as
in focus groups.
*Here, most people chose ‘haunted
house’ as their favourite location for
a horror movie. As a result, I will be
filming majority of the movie trailer
in a house with low key lighting to
connote ‘haunting’. This is also a
convention of the horror genre which
is used for its enigma effect.
*This was an essential question as
the responses would inform me
about what kind of conventions
would intrigue my target audience
more. Here, the most chosen
question was suspense, therefore I
will make certain to have some
moments of suspense. For example,
the victim walking in a dark
corridor with a low yet dramatic
non diegetic sound, as well as using
different angles such as high angle
to make the victim seem powerless.
* Initially I wasn’t sure about how
long my trailer should be, however
from the responses I received it was
clear that my target audience
preferred shorter trailers.
Therefore I will make sure my
trailer will be short but effective,
around 60 seconds long.
*This question was crucial, as
not only the name is what
intrigues the audience to
watch the movie trailer but
also needs to reflect my
movie well. Therefore I gave
my audience a wide variety
of names that in my opinion
represented my movie
successfully.
*I thought ‘The Unknown’ and
‘Deadly obsession’ were the
most effective and as a result
I wasn’t sure which one to
choose. I was pleased when
nearly 50% of the people
chose ‘Deadly Obsession’
therefore choosing one of my
favoured names. For that
reason I decided to name my
movie trailer ‘Deadly
Obsession’.

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Audience Research

  • 2. *When collecting the responses from these two questions I discovered that most people who responded were 18 years old. My movie trailer age rate is 17, therefore this shows that the responses to my other questions are most likely to be reliable as they are not under 17 years of age. *The gender response was 50% female and 50% male, showing that the responses were from an equal amount of people from the both gender. This indicates that the replies were not favouring one gender’s preferences.
  • 3. *For this question, 100% of the people said that trailers influences their decision to watch the full movie. This made me want to ensure my trailer was as effective as possible in order to influence my audience to watch the full movie. *This shows that nearly all my target audience enjoys horror movies, therefore the responses I received are from people that have specific preferences in this genre. As a result, the responses are extremely beneficial and will influence my ideas.
  • 4. *Even though for this question I've received a variety of answers, the genre horror of demonic and psychological horror were the most chosen. I decided to choose demonic horror as it was the most chosen one when discussing this question, such as in focus groups. *Here, most people chose ‘haunted house’ as their favourite location for a horror movie. As a result, I will be filming majority of the movie trailer in a house with low key lighting to connote ‘haunting’. This is also a convention of the horror genre which is used for its enigma effect.
  • 5. *This was an essential question as the responses would inform me about what kind of conventions would intrigue my target audience more. Here, the most chosen question was suspense, therefore I will make certain to have some moments of suspense. For example, the victim walking in a dark corridor with a low yet dramatic non diegetic sound, as well as using different angles such as high angle to make the victim seem powerless. * Initially I wasn’t sure about how long my trailer should be, however from the responses I received it was clear that my target audience preferred shorter trailers. Therefore I will make sure my trailer will be short but effective, around 60 seconds long.
  • 6. *This question was crucial, as not only the name is what intrigues the audience to watch the movie trailer but also needs to reflect my movie well. Therefore I gave my audience a wide variety of names that in my opinion represented my movie successfully. *I thought ‘The Unknown’ and ‘Deadly obsession’ were the most effective and as a result I wasn’t sure which one to choose. I was pleased when nearly 50% of the people chose ‘Deadly Obsession’ therefore choosing one of my favoured names. For that reason I decided to name my movie trailer ‘Deadly Obsession’.