importance of media in now-a-days

1. ROLE OFROLE OF
MEDIAMEDIA

2. Importance of mediaImportance of media
• Media is the most popular tool ofMedia is the most popular tool of
communicationcommunication
• The word global village has beenThe word global village has been
given to the world just because ofgiven to the world just because of
media.media.
• Importance of media in nationImportance of media in nation
building cannot be neglected.building cannot be neglected.

3. Importance of mediaImportance of media
• Media is very integral part of ourMedia is very integral part of our
lives therefore they generatelives therefore they generate
popular interest and debate aboutpopular interest and debate about
any social problem.any social problem.

4. Advantages of mediaAdvantages of media
• Helps in getting awarenessHelps in getting awareness
about the world.about the world.
• Helps in bringing the worldHelps in bringing the world
together.together.
• Cheap way of communication.Cheap way of communication.
• People know what is wrong andPeople know what is wrong and
right.right.
• Helps in research and analysis.Helps in research and analysis.
• Entertain people.Entertain people.
• Advertisement has been madeAdvertisement has been made
very easy.very easy.

5. DISADVANTAGES ?

6. Just….

7. Impact of media in societyImpact of media in society
• The media,known as the fourth pillarThe media,known as the fourth pillar
of democracy has a huge impact onof democracy has a huge impact on
society.society.
• There are both positive and negativeThere are both positive and negative
impacts media has on society.impacts media has on society.
• Some are media effects are changesSome are media effects are changes
in:in:
.knowledge.knowledge
.Attitude.Attitude
.behaviour.behaviour

8. Role of Media in SocietyRole of Media in Society
• Flow of informationFlow of information
• Interpreter of informationInterpreter of information
• Watchdog functionWatchdog function

10. Duty andDuty and
Responsibility of MediaResponsibility of Media
• It should be truthful,fair andIt should be truthful,fair and
objectiveobjective
• It should follow agreed codes ofIt should follow agreed codes of
ethics and professional conducts.ethics and professional conducts.
• It should represent the public andIt should represent the public and
should speak for themshould speak for them

11. Powerful strength of mediaPowerful strength of media
• Ability to bring the change both on aAbility to bring the change both on a
social and government level is thesocial and government level is the
most powerful strength of media inmost powerful strength of media in
any society,any society,

12. Our responsibilityOur responsibility
• We should seriously think about theWe should seriously think about the
revolutionary changes in the mediarevolutionary changes in the media
and work for the improvement andand work for the improvement and
better future of this sector.better future of this sector.

15. ComeTomorrow
No…Don’t worry..