- Building a healthy community; key considerations
- Valuing the role & seniority of community management
- Moderation and its role in governance
- Moderation strategy & risk preparation
Sophie Potter of ReachOut.com and Alison Michalk of Quiip share tips & wisdom for creating safe, welcoming and supportive online communities. Presentation from ConnectingUp 2014.
How to establish and grow an online community that delivers ROIQuiip
From Julie Delaforce's (GM, Quiip) presentation at BBcon Sydney 2014 (Blackbaud conference for not for profits) on seeding and running a successful online community for your supporters. Learn: What is online community?; Setting a solid foundation: objectives and strategy; Top tips for online community management; and What success looks like
When working with an online community, where do you start? This presentation looks at two scenarios: building a new community from a blank slate, and finding existing communities to work with. Both offer their own advantages, and have different pitfalls to watch out for. These tips will help you to avoid common problems and get off to the best possible start.
Community Building Begins with Community OrganizingDebra Askanase
Building a great online community relies on the principles of community organizing. Tactics for community-building, case studies of how to build long-term online communities, and build communities around campaigns. Presented at NCVS 2011.
Turning Traditional Donors into Online EvangelistsDebra Askanase
Nonprofit organizations are challenged translating the value of social and digital platforms to their base of traditional donors. "Traditionalists" don’t use social media to support causes online, if they use social media at all. "Mainstreeters" are hesitant to use it to support their causes. This presentation covers: who is a Traditionalist and Mainstreeter, how do they hear about your organization, what are they looking for from you, and a strategy to empower these donors with the knowledge, tools, and resources to use social and digital platforms for your organization.
From awareness to stewardship, how to use social media to augment & improve your fundraising.
Originally presented at the Spring 2012 Northwest Development Officers Association Conference (NDOA)
The key to moving people to action online is the personal connection, but organizations struggle to be personal online. This presentation reviews specific strategies that allow organizations to become personal online, by platform. Includes examples of nonprofits getting personal and connecting on Facebook, Twitter, blogs, and Linkedin.
Sophie Potter of ReachOut.com and Alison Michalk of Quiip share tips & wisdom for creating safe, welcoming and supportive online communities. Presentation from ConnectingUp 2014.
How to establish and grow an online community that delivers ROIQuiip
From Julie Delaforce's (GM, Quiip) presentation at BBcon Sydney 2014 (Blackbaud conference for not for profits) on seeding and running a successful online community for your supporters. Learn: What is online community?; Setting a solid foundation: objectives and strategy; Top tips for online community management; and What success looks like
When working with an online community, where do you start? This presentation looks at two scenarios: building a new community from a blank slate, and finding existing communities to work with. Both offer their own advantages, and have different pitfalls to watch out for. These tips will help you to avoid common problems and get off to the best possible start.
Community Building Begins with Community OrganizingDebra Askanase
Building a great online community relies on the principles of community organizing. Tactics for community-building, case studies of how to build long-term online communities, and build communities around campaigns. Presented at NCVS 2011.
Turning Traditional Donors into Online EvangelistsDebra Askanase
Nonprofit organizations are challenged translating the value of social and digital platforms to their base of traditional donors. "Traditionalists" don’t use social media to support causes online, if they use social media at all. "Mainstreeters" are hesitant to use it to support their causes. This presentation covers: who is a Traditionalist and Mainstreeter, how do they hear about your organization, what are they looking for from you, and a strategy to empower these donors with the knowledge, tools, and resources to use social and digital platforms for your organization.
From awareness to stewardship, how to use social media to augment & improve your fundraising.
Originally presented at the Spring 2012 Northwest Development Officers Association Conference (NDOA)
The key to moving people to action online is the personal connection, but organizations struggle to be personal online. This presentation reviews specific strategies that allow organizations to become personal online, by platform. Includes examples of nonprofits getting personal and connecting on Facebook, Twitter, blogs, and Linkedin.
Knowing the conversation topics that your community wants to discuss within your online social channels is the first step to developing a successful social media presence. In today’s challenged marketplace, social media offers synagogues the opportunity to solidify support, attract interest, and listen to the needs of the community. This presentation, delivered as the keynote address at the Cantors Assembly 2014, considers the importance of knowing what “the conversation” is that your community wants to have online, and how opening up to the conversation is a key to unlocking the power of online community.
Developing Your Social Media Voice and Online LeadershipDebra Askanase
This presentation offers an "online playbook" for how to take your leadership online, and what that might look like personally. Within the presentation are examples, theoretical frameworks, and resources for nonprofit executive directors and other high-level staff who want to use social media personally to further the mission of their organization and translate their leadership online.
Takeaways:
• What is “online leadership”
• How to translate traditional leadership into online leadership
• Create your own personal social media playbook
Redefining Community Leadership for an Online WorldDebra Askanase
In the age of social media, developing your own social media community is a given, but what does it mean to develop community leadership? Is it possible to share leadership with your online community? This presentation explores how organizations, and particularly schools, can foster online community leaders within social media spaces, and to what mutual benefit. The presentation includes: how to identify online leaders, what value an online leader brings to a school, how to work with online leaders, and what a strong social media community might brings to your school. The presentation also offers a basic strategy for developing and working with their online leaders, and for what purpose.
Has Social Media Fundraising Finally Arrived? Debra Askanase
Presentation covers three aspects of social media fundraising: fundraising through online fundraising platforms, Facebook fundrasing, native social media fundraising platform, and when you should use each type.
Success by Challenging Assumptions (Part 2)LaDonna Coy
Part two of a two part workshop on Creating Success by Challenging Assumptions with Stephanie Nestlerode, Omega Point International, Inc. and LaDonna Coy, Learning for Change, Inc. for the Texas SPF SIG community grantees. All materials are located at http://bit.ly/xQSu9
Getting the Most out of Linkedin for Nonprofits Debra Askanase
You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the Groups and Answers features, and about the 10 things you can do to get the most out of Linkedin for you and your organization.
Social media and all its noise has made it even more imperative that nonprofits, foundations and others improving the world create compelling content. This presentation shows teaches you what makes social media different, how to find & speak to your audiences. It also includes time saving techniques, like content curation and getting more people to share your stories.
This was presented at Seattle University's Service in Action Seminar.
Is your nonprofit always wondering what you should share on social media and how you'll find the time to do it? This presentation helps you define your audience and what they want to hear and teaches you how to start curating content. Presented at Social Media for Nonprofits conference.
Learn how to build and engage with your audiences on
social media to lead them to take meaningful action. With
a focus on Facebook, Twitter, and LinkedIn, we’ll discuss
best practices for using the different tools available
to foster communication internally and externally,
showcase what real differences Rotary makes in people’s
lives, keep in touch and build relationships with alumni
and media, crowdsource funding, and more.
MI Social Media & Prevention: Getting StartedLaDonna Coy
An introduction to social media in prevention, why it is important, how to get started, plus a little explore/discover stories. Delivered online via Elluminate.
Knowing the conversation topics that your community wants to discuss within your online social channels is the first step to developing a successful social media presence. In today’s challenged marketplace, social media offers synagogues the opportunity to solidify support, attract interest, and listen to the needs of the community. This presentation, delivered as the keynote address at the Cantors Assembly 2014, considers the importance of knowing what “the conversation” is that your community wants to have online, and how opening up to the conversation is a key to unlocking the power of online community.
Developing Your Social Media Voice and Online LeadershipDebra Askanase
This presentation offers an "online playbook" for how to take your leadership online, and what that might look like personally. Within the presentation are examples, theoretical frameworks, and resources for nonprofit executive directors and other high-level staff who want to use social media personally to further the mission of their organization and translate their leadership online.
Takeaways:
• What is “online leadership”
• How to translate traditional leadership into online leadership
• Create your own personal social media playbook
Redefining Community Leadership for an Online WorldDebra Askanase
In the age of social media, developing your own social media community is a given, but what does it mean to develop community leadership? Is it possible to share leadership with your online community? This presentation explores how organizations, and particularly schools, can foster online community leaders within social media spaces, and to what mutual benefit. The presentation includes: how to identify online leaders, what value an online leader brings to a school, how to work with online leaders, and what a strong social media community might brings to your school. The presentation also offers a basic strategy for developing and working with their online leaders, and for what purpose.
Has Social Media Fundraising Finally Arrived? Debra Askanase
Presentation covers three aspects of social media fundraising: fundraising through online fundraising platforms, Facebook fundrasing, native social media fundraising platform, and when you should use each type.
Success by Challenging Assumptions (Part 2)LaDonna Coy
Part two of a two part workshop on Creating Success by Challenging Assumptions with Stephanie Nestlerode, Omega Point International, Inc. and LaDonna Coy, Learning for Change, Inc. for the Texas SPF SIG community grantees. All materials are located at http://bit.ly/xQSu9
Getting the Most out of Linkedin for Nonprofits Debra Askanase
You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the Groups and Answers features, and about the 10 things you can do to get the most out of Linkedin for you and your organization.
Social media and all its noise has made it even more imperative that nonprofits, foundations and others improving the world create compelling content. This presentation shows teaches you what makes social media different, how to find & speak to your audiences. It also includes time saving techniques, like content curation and getting more people to share your stories.
This was presented at Seattle University's Service in Action Seminar.
Is your nonprofit always wondering what you should share on social media and how you'll find the time to do it? This presentation helps you define your audience and what they want to hear and teaches you how to start curating content. Presented at Social Media for Nonprofits conference.
Learn how to build and engage with your audiences on
social media to lead them to take meaningful action. With
a focus on Facebook, Twitter, and LinkedIn, we’ll discuss
best practices for using the different tools available
to foster communication internally and externally,
showcase what real differences Rotary makes in people’s
lives, keep in touch and build relationships with alumni
and media, crowdsource funding, and more.
MI Social Media & Prevention: Getting StartedLaDonna Coy
An introduction to social media in prevention, why it is important, how to get started, plus a little explore/discover stories. Delivered online via Elluminate.
Presented by EPA Victoria: Daniel McLeod, Program Leader Digital, Marketing & Communications Unit, with Tim Kotsiakos, Executive Creative Director at Reactive Media. Presentations to the Victoria Online Seminar Series, Thursday 22 November 2012.
How to build an Enterprise Community was the discussion I lead at PodCamp Boston 2009 conference. This presentation exposes the 12 stage model for enterprise community building strategy.
Professor Hendrik Speck - Social and Virtual. - An Analysis Framework for Lar...Hendrik Speck
Professor Hendrik Speck - Social and Virtual. - An Analysis Framework for Large Scale Communities. Commercial Communities Conference. Technical University of Berlin. Institute of Sociology, October 30 - 31 2008, Berlin, Germany, User Generated Content, Interaction, Third Party Associations and Content, Access and Connectivity, API's, Beacons, and Data Feeds, Merger of Social, Mobile and Local, social network analysis, social network visualization, Audience and Participants, Relational Data, Mathematical Models, Analytical Framework, Processing, Computing Power, Computer Mediated Communication, Visualization Algorithms, Interest, Use Cases, Marketing, Commerce, Web Services, Type of Data, Attribute, Ideational, Relational, Research Method, Survey Research, Surveys and Interviews, Ethographic Research, Observations, Field Studies, Documentary Research
Logfiles, Texts and Archives, Type of Analysis, Variable, Typological, Network, User Profiles. Name, Age, Links, Interests, Hobbies, City, Country, Category, Videos Headline, Content, Descriptions, Tags, Playlists, Video Comments Author, Text, Tags, Themes, Ranking of Users and Channels Views or Subscriptions by Time and Category, Rankings of Videos Ratings or Views by Time and Category, Interaction Friends, Subscription, Comments, FollowUps
Betweenness, Centrality Closeness, Centrality Degree, Flow Betweenness Centrality, Centrality Eigenvector, Centralization, Clustering Coefficient, Cohesion, Contagion, Density, Integration, Path Length, Radiality, Reach, Structural Equivalence, Structural Hole, Islands
Online communities have moved to the top
of the strategic marketing and customer
care agenda at many organizations. A study
conducted by Demand Metric “Online
Communities: Driving Customer Engagement
& Influencing Revenue” (September 2014)
revealed that building an online community is a
top priority. Two-thirds of companies surveyed
have online communities and among those that
don’t there is a trend to consider building one
in the future. Additionally, among those who
have online communities, the reported benefits
include a better understanding of customer/
prospect needs, a more loyal customer base,
better customer perception of the brand, and
improved customer support quality. All of
these strategic initiatives are powered by digital
engagement using online communities. But
despite the strategic focus, turning these “top
priority” initiatives into functional and successful
business activities is unfamiliar territory for many
organizations.
One major stumbling block? Turning the
sometimes fuzzy and hard-to-grasp-and-explain
benefits of an online community into a business
case; a proposal which clearly demonstrates the
value of the community to the organization’s
bottom line.
Marketing and customer care leaders are often
the first to recognize the need for an online
community, and may take the lead on creating
one. But if the project begins by acquiring a
software platform prior to developing a business
case, the success of the online community
is already in jeopardy. The time, effort and
cost required to retrofit or replace a software
platform which did not fulfill the organization’s
real business needs -- or deliver the necessary
bottom-line results -- has killed many an online
community initiative. Building a business case
for your online community is essential to its
long-term success. This short but detailed report
covers the crucial steps to building a persuasive
business case -- the roadmap for building a
successful online community.
This report draws on Leader Network’s many
years of online community strategy, best
practice and implementation experience, and
in-depth interviews with eight successful online
community leaders with real-world examples
to back up their suggestions and advice.
Thousands of companies, organizations and destinations are utilizing Facebook as a major part of their social media marketing strategy, but are all of these likes and wall posts leading to conversions or falling on deaf ears? 'Measuring the Impact of Facebook' takes you through the known Facebook universe, reviews what you can and what you should track, plus explains how to report on your Facebook strategy.
If you are using Facebook for marketing, you can't miss this presentation.
Friends, Fans & Fun Creating A Marketing Wildfirekimmikay
This presentation was geared towards those interested in learning about the basics of social networking, gaining some ideas and suggestions on using social networking for marketing their business. Presented at the Louisiana Southeast Small Business Development Center and the VISION Hi-Tech Training & Expo for the Mo/Kansas Automotive Service Association.
Webinar: 10 Things to Include in Every Social Media PolicyCase IQ
In a free webinar hosted by i-Sight, Sharlyn Lauby, SPHR, CPLP and President at ITM Group shared 10 practical tips to consider in developing your social media policy.
You can view the webinar recording by visiting: http://i-sight.com/webinar-10-things-to-include-in-every-social-media-policy/
SengStrategies - Brand and Marketing Strategy IntroductionBillSengstacken
An introduction to SengStrategies. This gives an overview of how we take that amazing (but complicated) idea of yours and help you to craft a message that resonates with your target. Not sure who your target is? We help with that too.
Marketing and Brand Strategy is what we're all about.
Reputation in Social Media 2014 #SBPSMO Martyn Rosney
This presentation includes steps to building your reputation as a social brand and also how to protect that reputation in times of crises. Presented at the Sunday Business Post Social Media Masterclass on November 13th in the Gibson Hotel.
The presentation was a workshop at Evolve 2014: the annual event for the voluntary sector in London on Monday 16 June 2014.
Nick Temple (Director of Business, Social Enterprise UK) discussed how an enterprising culture can help create opportunities that are both sustainable and innovative. This session used real examples to demonstrate how an enterprising culture can be developed within organisations.
Find out more about the Evolve Conference from NCVO: http://www.ncvo.org.uk/training-and-events/evolve-conference
Working remotely has a bad rep, mostly because business leaders don't really understand what it's all about and how to implement properly. In this talk I've tried to debunk some myths about working remotely and give solutions to some problems that always arise.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
2. ABOUT ME
- QUIIP CEO: COMMUNITY MANAGEMENT SERVICES CO.
- FORMER ESSENTIAL BABY (FAIRFAX DIGITAL)
COMMUNITY MANGER & EDITOR
- FOUNDER SWARM #CMGR CONFERENCE
- MANAGES AUSTRALIAN COMMUNITY MANAGERS’ GROUP
(OVER 700 CMs)
- WORKED WITH COMMUNITIES FOR 10 YEARS
- FOCUS ON HIGH-RISK & SENSITIVE CONTENT
3. A SPECIFIC GROUP OF PEOPLE
WHO FORM RELATIONSHIPS OVER TIME
AROUND A STRONG COMMON INTEREST.
4. WHY BUILD COMMUNITY?
• Build customer loyalty
• Idea generation / product development
• Customer support
• Increased revenue, decreased costs
• Long-term asset for the business
• User-generated content & space
• Content & control
• Better ability to engage with members
• Better moderation functionality
7. KEY COMMUNITY MANAGEMENT SKILLS
!
• Incredible communicator - ability to
translate PR “on message” comms.
• Content creation & curation - editorial
skills.
• Thick skin but empathetic, cope with
emotional challenges
• Conflict resolution
• Business nous, working across
departments
•Ability to facilitate peer to peer
discussion
!
• Advocate - galvanises internal support
• Ambassador - represent the members
• Problem solver
• Ability to build trust
• Compile actionable reports, understand
& analysis metrics
• Understanding of how to develop the
community
• Understanding our how the community &
business objectives align
8. COMMUNITY MANAGEMENT PILLARS
1
ENGAGEMENT:
- FACILITATE PEER-2P
- GROWTH
- SENSE OF BELONGING
2
RISK MITIGATION:
- LEGAL
- BRAND
- USER
3
STRATEGY:
- ALIGN BUSINESS OBJECTIVES
- GROWTH PLAN
- METRICS & MEASUREMENT
14. !
MODERATION
• MINIMISE RISKS
• CREATE A CULTURE
• SET THE TONE
• CREATE A SAFE &
WELCOMING SPACE
• FOSTER SELF-GOVERNANCE
• GROW THE COMMUNITY
• IDENTIFY VOLUNTEERS
• CURATE CONTENT
• IDENTIFY ISSUES
15. #1 ONLINE
COMMUNITY
GUIDELINES
#2
INTERNAL CM
GUIDELINES
#3
RESPONSE
MATRIX
MODERATION STRATEGY
#4 CONTENT
ASSESSMENT
CHART
#5
ESCALATION
PROCEDURE
#6
SOCIAL MEDIA
POLICY & ToS
21. FACEBOOK
• LIMITED MODERATION FUNCTIONALITY:
moderation blocklist, filter, turn-off
• FB COMMUNITY GROWTH NOT ORGANIC, USUALLY DRIVEN BY ADVERTISING - CAN
BRING “UNDESIRABLES!”
• EDGERANK CAN LEAD TO PROVOCATIVE AND DESPERATE CONTENT
• 3RD PARTY PLATFORMS STILL RELY ON FB API, SO MANUAL CHECKING IS ALSO
ADVISED. (Eg. Conversocial, Context Optional, BuddyMedia, Sprout social, Hootsuite.)
22. TROLL VS
DETRACTOR
• Trolls have no interest in a resolution.
• Detractors are critics. They may be irate but also
seeking resolution.
• Know the difference between provocation and
frustration. Listen.
• Try to see the issue from their perspective.
• Take the issue offline - even via phone. Ensure you
have the answers and support you need when you do.
• Give them enough rope!
• Know when to do nothing (but deep breaths).
23. 10 RESPONSE TIPS
1. Fire drills - practice!
2. Determine the issue, research the poster.
Are they a blogger? A reporter? A known
troll? A well known group of activists?
6. Prepare resources beyond business hours. You
may require multiple hands on deck at once.
3. Identify common questions/themes.
9. Don’t delete negative comments unless they
breach your guidelines, or the ToS. Be sure to
articulate this to the community.
4. Do not cut & paste the same response!
5. Prepare responses / apology /
explanation. Higher the better (CEO). Ask
for patience if you’re waiting on further
information etc. Make 1st effort count!
!
7. Offer the community something.
8. Use filters and pre-moderation if necessary.
10. Breathe! Give the community space to respond
and answer each other. Your advocates will do a
more powerful job than you can!
24. THANK YOU & GOOD LUCK!
QUIIP.COM.AU | @QUIIP
SWARMCONFERENCE.COM.AU | @SWARMCONF
EMAIL US! INFO@QUIIP.COM.AU
Image: http://www.flickr.com/photos/15132846@N00/8197868606/