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Cornetto

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Hyper Island Project

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Cornetto

  1. 1. Friday, 10 August 12
  2. 2. Knowledge Knowledge Understanding of Business of Culture of ChangeFriday, 10 August 12
  3. 3. We miss out on opportunities if we don’t feel good about ourselves.Friday, 10 August 12
  4. 4. It ends when you say it does.Friday, 10 August 12
  5. 5. Make Cornetto a relevant brand for youth culture.Friday, 10 August 12
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  24. 24. PLANNING April May June July August Influencers Freeze Your Summer Media PlanFriday, 10 August 12
  25. 25. + Cornetto becomes relevant in their lives by being part of their “perfect ending.” + Cornetto doesn’t tell them what to do or how to behave but gives them a platform of expression. + Cornetto talks straight to the target and the whole group that they inspire. + We ensure that we convey the main message of Cornetto: “Enjoy the Ride, Love the Ending.”Friday, 10 August 12
  26. 26. IT’S NOT JUST ABOUT LOVE it’s about life.Friday, 10 August 12
  27. 27. Thank YouFriday, 10 August 12

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