3. Industry Retail
Founder Sana Haswani
Safinaz Muneer
Headquarters Karachi,Pakistan
Area served Karachi, Pakistan
Products Clothing, Accessories
It sales ready-to-wear ,unstitched and haute couture
In 2014,they celebrated their silver jubilee on completion of 25 years of their retailing
history.
4. It was founded in karachi,pakistan in 1989
It was started by two close friends with a seed investment of
few thousands
The reason behhind starting this business was that in 1989,it
was difficult for women to work in industry
In start their attention was to provide haute couture for
pakistani industry but later they switched to pret
8. Time horizon
oShort range ✔
oMedium range ✔
oLong range forecast
Time Series Components
oTrend ✔
oCyclic
oSeasonal ✔
oRandom
9. o Economic forecasts
o Technological forecasts
o Sales & Demand forecasts ✔
Approaches
o Naive approach ✔
o Moving averages
o Exponential smoothing
o Trend projection
o Linear regression
10. PRODUCT OF LIFE CYCLE
established product
-modificstions and improvements
-their product is st maturity
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11. MANAGING QUALITY
• Feed back
• Booklet
• Uniqueness
• Customer loyalty
If there is any legitimate complaint,their mony will be
refunded full return policy which is new in Pakistan
12. CORE ELEMENTS
• Customer satisfaction
• They issue discount cards to their loyal
customers
• Performance evaluation
• Life cycle assessment
14. MAIN ISSUE
Quality control
handle it by providing an opportunity to customers to returns and take
their full money which he has pay if he buy from sana safinaz retail store
16. CAPACITY PLANNING
•Use design capacity
•Design team all sitting around the table and share their ideas
•Work in advance for making new design
17. CON..
Sana safinaz is a design house that the power to
change the perception of an entire population
18. By keeping in mind the general considerations, Sana Safinaz has also
made their layout strategy
As Sana Safinaz have high customer interaction
They also provide safer working conditions for employees and sales
person working over there in stores
Sana Safinaz also started to make their stores bigger then before
They also launch their seating area
Sana Safinaz make their try rooms bigger
19. Sana Safinaz use layouts like:
Office layout
Retail store layout
Warehouse and storage layout
Work-cell layout
Product oriented layout
20. Office layout:
Office of Sana Safinaz is in Karachi were they provide information to
the customers about products and deals with customer care service
Customers can also reach them through phone and email i.e
www.sanasafinaz.com/contact
21. Retail Layout:
Sana Safinaz kept their store big enough so that customers
can easily get what they want
A recent branch has been opened in Lahore in DHA and it
has the layout like
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28. Sana Safinaz uses their storage in the back side of
their stores and their warehouses uses maximum of
the cube and can store large amount of articles
The material handling cost of Sana Safinaz is high
and as a result their product cost is also high because
as their factories are located far away from their retail
store.
29. Sana Safinaz uses work cell layout back at its manufacturing
area
They have made their teams and divided each one with the
tasks like
Designs
Printing
Embroidery
Cutting
Stitching
Finishing
Packing
Delivery to warehouses
Delivery to retail shops
30. At first Sana Safinaz use Fabrication line then Assembly
line
Fabrication line:
Finalization of designs and printing
Printing made according to stuff
It requires great mechanical and engineering work
Assembly line:
Where the parts of clothes become a finished good
Sana Safinaz has made a balance between its fabrication and
assembly line.
31. Maintenance is an important part of OM
No company can survive without maintenance
It helps in improving the productivity
It is responsible for smooth and efficient working of the
company
Sana Safinaz has hired a specialized team for its
maintenance department
Sana Safinaz has given its building design and maintenance
to TREEHOUSE (a company of interior and exterior
designers)
32. Machinery/ Equipment/ Plant Maintenance:
To check whether the machinery working properly
Stock/ Inventory Maintenance:
For the availability of stock
Personal Information Of Customer:
To keep maintain the record and their personal information safe
Website Maintenance:
For timely updating of articles regarding new arrivals and sale
information
33. Building Maintenance:
For the outlook and interior of building
Quality Maintenance:
For ensuring so that customer do not feel dissatisfaction regarding
the brand
Delivery Maintenance:
For ensuring the customer’s loyalty towards brand and not let them
frustrated
Brand Maintenance:
For the overall name/image of the company
34. Company uses production scheduling which means that they first make
a plan that authorize the factory to manufacture a certain quantity of
specific item.
Normally Sana Safinaz use Long- term Scheduling, Intermediate
and short term scheduling. This scheduling gives it competitive
advantage over its competitors like Maria B
It also uses Input and Output control
it helps them to avoid overloading
It helps them to avoid under loading
35. Their customer service improve because
customers don’t have to wait too long
The quality of their product improve
Customers become more loyal
36. Sana Safinaz use forward scheduling which includes:
Immediate working on the articles after the design
decisions
They also hire new people for completion of
operations
38. Supply chain design:
It changes its structure according to trend. It focus on the current
requirement.
Supply chain planning:
Sana safinaz make planning on quarterly basis. Trend changes
after every season so its planning based on short term.
Supply chain operation:
They make weekly operational decision.
39. Cyclic view:
Sana safinaz perform every process step by step.
In this view every process in supply chain are
divided into series. It prepared clothes by different
steps which are link together.
40. Understand the customer needs and demands
Competitive edge on unique designs
Understand the supply chain uncertainty
Product quality
Evaluate the objectives