Samples of my Creative Projects— 40+ Years of Outdoor Industry experience in Marketing and Product Development

1. Marty Hiester
CREATIVE PORTFOLIO
B A S E D I N L I B E R T Y L A K E , W A S H I N G T O N , U S A
MARKETING•STRATEGY
2020

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MARTY Hiester
MARKETING . STRATEGY . CREATIVE DESIGN
Throughout my career, Marketing & Sales have always
been my bailiwicks!
I’m proud of my mile-long resume of incredible
experiences— over 45 years in retail, distribution &
manufacturing.
I’ve had the honor of working with the leadership of
many remarkable companies in numerous industries.
I was there at the birth of the Outdoor Industry, part of a
productive tribe of peers pioneering brands &
innovative products for outdoor adventurers.
I’m inspired to develop successful solutions for today’s
marketing challenges.
ADDRESS
Dreamwood Bay
Liberty Lake, 99019
Washington State USA
CONTACT
509.255.4229
MARTY@MARTYhiester.com
www.MARTYhiester.com
GET IN TOUCH
facebook
twitter
instagram
linkedIn

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“what a thrill—
waking up every
day to play with
the toys that I
love!”
Product Photography on location

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Content
Print Design . 05
Product Design . 19
Graphic Design . 12
Photography . 21
01
03
02
04
CATALOG DESIGN . 06
PACKAGING DESIGN . 10
BROCHURE DESIGN . 11
BRANDING . 20
CORPORATE IDENTITY . 13
WEB DESIGN . 15
SOCIAL MEDIA DESIGN . 18
PRODUCT PHOTOGRAPHY . 22
FOOD PHOTOGRAPHY . 24
COMPOSITES . 25
I’ve had the honor of working with the leadership of many remarkable companies in numerous industries­—

5. PDF Interactive Catalogs • Packaging • Workbooks • E-Books
Brochures • Posters • Postcards • Restaurant Menu Design
Flyers • Business Cards • Stationery • Book Covers • Labels
MARKETING.STRATEGY.CREATIVEDESIGNPAGE05
Print Design
01

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CLIENT
OMEGA PACIFIC
PROJECT DATE
OCTOBER 2018
APPS USED
ADOBE INDESIGN & ACROBAT DC
PROJECT
2019 PDF INTERACTIVE WORKBOOK

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Catalog Design
CLIENT
CMI
PROJECT DATE
1993
APPS USED
PAGEMAKER, ILLUSTRATOR &
PHOTOSHOP
Print catalogs & workbooks are produced in the Adobe
Creative Suite using Photoshop, illustrator and inDesign.
Catalogs can also be exported as interactive PDF’s for
digital distribution using Adobe Acrobat DC.

8. CLIENTS— GSI OUTDOORS, KATADYN & BAJA EXPEDITIONS
MARTYHIESTERPORTFOLIOPAGE08

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Print projects for Black Ice, Adventure 16 and
self published— The Adventurer’s Guide to
the Sierra Nevada Mountains.

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Packaging Design
Packaging design trends 2020— minimalist, sustainable
& cause-friendly package graphics
CLIENTS
KENYON, GSI OUTDOORS &
SPIDERARM
APPS USED
ADOBE PHOTOSHOP,
ILLUSTRATOR & INDESIGN

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Brochure Design
• BROCHURES
Color designs for POS or direct mail
• POSTCARDS
Inspiring designs for resale or direct mail
• FLYERS
4 Color design for events & promotions

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Graphic Design
02
Brand Style Guides • Logo Design • Illustrations
Infographics • Signs • Banners • Presentations

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Corporate Identity
Digging deep to establish a consistent style.
Developing strategic logo designs through
branding research.
Adobe illustrator for vector graphics-
data presentations with dynamic visuals in a
compelling design.

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CLIENTS
GSI OUTDOORS & DESIGNWORKS
APPS USED
ADOBE ILLUSTRATOR & PHOTOSHOP

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Web Design
CLIENTS
PEAK62, DAKOTA WATCH
APPS USED
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP

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Web Design
CLIENT
OMEGA PACIFIC
APPS USED
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP

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Web Design
CLIENTS
TWELVE STRING BREWING,
PUENTE GUIDANCE & PEAK62
APPS USED
ADOBE PHOTOSHOP
SHOPIFY
WORDPRESS

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Social Media Design
Composite images produced
for a Omega Pacific’s social
marketing campaign
CLIENT
OMEGA-PACIFIC CARABINERS
PROJECT DATE
2018
APPS USED
PHOTOSHOP

19. NEW PRODUCT DEVELOPMENT, PATENTS TO PROTOTYPING
MARKETING.STRATEGY.CREATIVEDESIGNPAGE19
Product Design
03

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Branding
Creating a distinct image to target customer retention

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Photography
04

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Product Photography

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Food Photography

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Composites
professional image enhancement—
advanced layered images

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Resume Skills
MARKETING
• Brand Development • Seasonal Programs
• Campaign Direction • Content Marketing
• Omni-Channel Marketing Strategy • SEO
• Social Media Marketing • WordPress Blogs
PRODUCT DEVELOPMENT
• Award-winning Design Team Success
• Cut & Sew, metals & plastics
• Market Research • Product Management
• Sourcing • Manufacturing
PHOTOGRAPHY
• Commercial Product Photography
GRAPHICS
• Advertising Media • Catalogs • Packaging
• Graphic Design • Pre-Press • Web Design
• Workbooks • Technical Writing
RETAIL
• E-commerce • Team Sales Management
• Training • Inventory Control • Merchandising
• Purchasing • Fixture & Store Design
SALES
• National Accounts • National Sales Manager
• New Business Development
• Sales Analysis & Projections
• Sales Meetings • Sales Presentations
• International Distributors & Trade Shows
• Independent & In-House Rep Management
MARKETS
• Outdoors • Housewares • Gourmet • Hunting
• Sporting Goods • Fishing • Fly Fishing
• Climbing • Action Sports • Military • Coffee
• Craft Beer
MANAGEMENT
• Board of Directors • Sales Team Management
• Leadership • Forecasting • Public Relations
• Inventory Planning • Sourcing
• Project Management • Strategic Planning
• Stellar Customer Service Teams

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Professional Experience
2019 - Present
LIBERTY LAKE DESIGNWORKS
Liberty Lake, Washington
Founder
• Creative Director
• Design Lead
2015 - 2019
OMEGA PACIFIC CARABINERS
Airway Heights, WA
Sales, Marketing & Product Development
• Worldwide Sales & Marketing Team
2004 - 2015
PEAK 62
Liberty Lake, WA
President- Founder
• eCommerce—
peak62.com featuring a unique
selection of Backpacking & Camping Hardgoods—
80+ brands, 450+ categories
• Creative Offerings—
Product & Brand Development > Marketing
Photography > Social Media, SEO & Content Management
1996-2004
GSI OUTDOORS
Spokane Valley, WA
Sales & Marketing Director
• Branding, Product Development Team
Sales Management, National Accounts, Trade Shows,
Sales Meetings & International Distributors
• Kuchenprofi Professional Cookware division
National Gourmet & Housewares Trade Shows, Sales
Meetings, Strategies & Rep Management
1990 - 1996
DESIGNWORKS! OF TAHOE
Incline Village, Nevada
President
• Full service digital agency for the Outdoor Industry-
photography & digital prepress production for world
wide brands

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1983 - 1990
ADVENTURE 16
San Diego, CA
Vice President- Wholesale
• Wholesale Division Team Leader responsible for
Profitability & Pro Forma sales revenue in rapidly
growing division
• 100s of Brands, 1000s of Products, Same Day Shipping
• Board of Directors— Retail Locations- San Diego, West
LA, Solana Beach & Tarzana
• “Skunk Works” Product Development with noteworthy
award winning designs
1978-1983
BLACK ICE
Reno, NV
Vice-President
• National Sales Manager, Marketing Director
Board of Directors- Member
• VP of Retail Operations
• Product Development Team- Tents, Sleeping Bags &
Outdoor Clothing
Professional Experience
1973 - 1978
GRANITE STAIRWAY MOUNTAINEERING
General Manager- Retail Outdoor
• Retail Store Manager, Retail Sales- Backpacking,
Climbing, mountaineering & ski equipment.
• Retail Locations- Berkeley, San Luis Obispo,
Santa Barbara & Tarzana, California

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Lifestyle
INTERESTS
• Adventure Travel
• Alpine Skiing
• Backpacking
• Hiking
• Fly Fishing
• Cross Country Skiing
• Boating
• Gardening
• Cooking
• Photography
• Sailing
• Technology
• Travel Writing
PUBLICATIONS
ADVENTURER’S GUIDE TO THE SIERRA NEVADA
MOUNTAINS- 1994
Complete Travel Guide for California’s Sierra Nevada
Mountain Range
TRAVELLER’S DIRECTORY TO MEXICO’S BAJA
CALIFORNIA PENINSULA- 1990
A complete Directory of restaurants, accommodations,
shopping & special attractions on Mexico’s Baja
California Peninsula
GRINGO’S GUIDE TO BAJA CALIFORNIA
MEXICO- 1988
Comprehensive Travel Guide & Map covering the entire
Baja California Peninsula
TRAILS OF THE SAN RAFAEL WILDERNESS- 1974
A trail guide to the San Rafael Wilderness, Los Padres
National Forest— Santa Barbara County, California
SOFTWARE
• macOS & iOS
• Microsoft Windows
• Adobe Creative Cloud
• Acrobat DC
• Photoshop • Lightroom
• InDesign • Illustrator
• Bridge • Trello
• Slack • Shopify • Wordpress
LANGUAGES
• English
• Spanish
REFERENCES
• Upon Request

30. M A R T Y H I E S T E R
ADDRESS
Dreamwood Bay
Liberty Lake, 99019
Washington State USA
CONTACT
509.255.4229
MARTY@MARTYhiester.com
www.MARTYhiester.com
GET IN TOUCH
facebook
twitter
instagram
linkedIn
2020CREATIVEPORTFOLIO