How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
Financial Forecasting: Pro Forma Marketing Budget & Income Statement for a Live Venue
1. Net Income indicator
Cash Flow indicator
Q1 Q2 Q3 Q4 Q1 Q2
Unit Volume 7200 7500 8000 9000 10000 12000
Unit Price $20 $20 $20 $20 $20 $20
Cost per Unit Sold $0.03 $0.03 $0.03 $0.03 $0.03 $0.03
Gross Sales $144,000 $150,000 $160,000 $180,000 $200,000 $240,000
(Cost of Goods Sold) $216.00 $225.00 $240.00 $270.00 $300.00 $360.00
(Commission Percentage) 15% 15% 15% 15% 15% 15%
Net Sales $122,216 $127,309 $135,796 $152,771 $169,745 $203,694
Unit Volume 4680 4875 5200 5850 6500 7800
Unit Price $8 $8 $8 $8 $8 $8
Cost per Unit Sold $1 $1 $1 $1 $1 $1
Gross Sales $37,440 $39,000 $41,600 $46,800 $52,000 $62,400
Year Two
Sales Projections
Year One
Ticket Sales
Beverages
2. (Cost of Goods Sold) $4,680 $4,875 $5,200 $5,850 $6,500 $7,800
(Commission Percentage) 0% 0% 0% 0% 0% 0%
Net Sales $32,760 $34,125 $36,400 $40,950 $45,500 $54,600
Unit Volume 2160 2250 2400 2700 3000 3600
Unit Price $35 $35 $35 $35 $35 $35
Cost per Unit Sold $3.25 $3.25 $3.25 $3.25 $3.25 $3.25
Gross Sales $75,600 $78,750 $84,000 $94,500 $105,000 $126,000
(Cost of Goods Sold) $7,020 $7,313 $7,800 $8,775 $9,750 $11,700
(Commission Percentage) 50% 50% 50% 50% 50% 50%
Net Sales $34,290 $35,719 $38,100 $42,863 $47,625 $57,150
Total Unit Volume 14,040 14,625 15,600 17,550 19,500 23,400
Total Gross Sales $257,040 $267,750 $285,600 $321,300 $357,000 $428,400
(Total Cost of Goods Sold) $11,916 $12,413 $13,240 $14,895 $16,550 $19,860
(Total Commissions Paid) $55,858 $58,185 $62,064 $69,822 $77,580 $93,096
Total Net Sales $189,266 $197,153 $210,296 $236,583 $262,870 $315,444
Assumptions:
Merchanside (locked) 30% of ticket buyers buy merchandise
Beverages (changeable) 65% of ticket buyers buy an average of 1 beverages
Beverage Industry Average for U.S. Bar & Nightclub (estimate)
65% order drinks most to all the time with males ordering more frequently than females. Surprisingly, Millenni
http://www.nciaa.com/content.aspx?page_id=22&club_id=160641&module_id=29898
Total: All Products/Services
Merchandise
3. The average consumer order 2.3 drinks per occasion with males ordering more than females and Millennials ordering m
4. 45,274
Year One Year Two 2-Year Total
Q3 Q4 Total Total 1 2
13000 14400 31,700 49,400 81,100 $668 $7,500
$20 $20 - - Q2 vs. Q1
$0.03 $0.03 - - 4%
$260,000 $288,000 $634,000 $988,000 $1,622,000
$390.00 $432.00 Sales growing over time?
15% 15% - - 100%
$220,669 $244,433 $538,092 $838,540 $1,376,632 points for this dynamic (allocatio
your growth points
8450 9360 20,605 32,110 52,715 Perfectly Exponential
$8 $8 - Perfectly Linear
$1 $1 - This Forecast
$67,600 $74,880 $164,840 $256,880 $421,720 As a proportion out of 100%
Year OneYear Two
FORECAST SUMMARY
5. $8,450 $9,360 points for this dynamic (allocatio
0% 0% - - - your growth points
$59,150 $65,520 $144,235 $224,770 $369,005
YOUR TOTAL POINTS %
Total Points Possible
3900 4320 9,510 14,820 24,330 Your Total Points
$35 $35 - - -
$3.25 $3.25 - - -
$136,500 $151,200 $332,850 $518,700 $851,550
$12,675 $14,040
50% 50% - - -
$61,913 $68,580 $150,971 $235,268 $386,239
25,350 28,080 61,815 96,330 158,145
$464,100 $514,080 $1,131,690 $1,763,580 $2,895,270
$21,515 $23,832 $52,464 $81,757 $134,221
$100,854 $111,715 $245,929 $383,245 $629,174
$341,731 $378,533 $833,298 $1,298,578 $2,131,876
rprisingly, Millennials order less frequently than older consumers
7. 3 4 5 6 7 8
slope
$8,000 $9,000 $10,000 $12,000 $13,000 $14,400 13732 7 1,961.71
Q3 vs. Q2 Q4 vs. Q3 Q1 vs. Q4 Q2 vs. Q1 Q3 vs. Q2 Q4 vs. Q3
7% 13% 11% 20% 8% 11%
LINEST SLOPE L/S
Sales growing over time? 1 1626.476 1,962 1
overall rate
oints for this dynamic (allocation) 25%
our growth points 25%
Perfectly Exponential L/S = 2
Perfectly Linear L/S = 1
his Forecast L/S = 0.83
As a proportion out of 100% 41%
Year One Year Two
8. oints for this dynamic (allocation) 75%
our growth points 31%
YOUR TOTAL POINTS % 56%
otal Points Possible 20
Your Total Points 11