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Facebook tutorial

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Introduction to Facebook including signing up and creating a page for businesses and organizations

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Facebook tutorial

  1. 1. Facebook An introduction to Social Media
  2. 2. Social Media Social Media is a digital tool that can be accessed via a computer, tablet or smartphone.
  3. 3. Social Media ● Allows users to share information either as text, audio, video, picture or links (User generated content ) ● Allows users to also create information to share as either text, audio, video, picture or links (User generated content )
  4. 4. Social Media ● Users can share information with individuals, or groups of people ● Users are able to network with other individuals or groups
  5. 5. Social Media
  6. 6. Individuals Use Social Media ● Individuals use social media to share content with friends and/or groups ● Connect and communicate with people ● Learn what is going on in their community, state, country or world ● Connect with groups of people with similar interests
  7. 7. Businesses and Organizations Use Social Media ● Connect with possible patrons/customers in their community ● Share information about upcoming events or past events ● Connect patrons to additional resources
  8. 8. Facebook ● Started in 2004 ● As of April, 2016 there were 1.65 billion monthly users ● 29.7% of Facebook users are between 25-34 years old Statistics found at Zephoria Digital Marketing
  9. 9. To Start using Facebook, Sign Up ● You will need to enter your name ● A Mobile phone number or email ● Create a password ● Share your birthday ● Identify your gender
  10. 10. Steps to Signing Up Import Contacts: This step will use your email contacts to find people you already know on Facebook. Important to note that this step can be skipped for privacy.
  11. 11. Steps to Signing Up Profile Information: After your account is created you can always go back and edit your profile information. This step expedites the process of finding additional people you know via groups or organizations you are affiliated with. Important to note that this step can be skipped for privacy.
  12. 12. Steps to Signing Up Profile Picture: This step allows you to upload a picture for you to use for your profile. At anytime after signing up you can edit the picture. Important to note that this step can be skipped for privacy.
  13. 13. Steps to Signing Up Email Confirmation: Once the above three steps are completed or skipped you will need to confirm your account by checking the email that you used to sign up. You can confirm the account by clicking on the blue Confirm Your Account button. If needed you may need to enter a confirmation code that can be found in the email.
  14. 14. Business and Organization Page Creation On the Sign Up page there is a link in blue under the sign up button. The link says Create a Page. Click this link to create a page for your business or organization.
  15. 15. Business and Organization Page Creation Clicking the Create a Page link will direct you to the following page. On this page decide which category best fits your purpose. Clicking on the category will bring up a drop down menu to make further selections.
  16. 16. Business and Organization Page Creation Here is screenshot of the drop down menu for Company, Organization or Institution. Once you have made your selections click Get Started.
  17. 17. Business and Organization Page Creation The Get Started button will prompt the following dialog box if you are not currently signed into Facebook. It is possible to create the page after one logs into their individual account. To create a new page for anything one must start with an account.
  18. 18. Business and Organization Page Creation Setting Up Your New Page After logging in to Facebook you will be prompted to Set Up your new page.
  19. 19. Business and Organization Page Creation About: The first step is to describe you company or organization. At anytime after signing up you can edit this information. As with the individual signup and profile setup this can be skipped.
  20. 20. Business and Organization Page Creation Profile Picture: This step allows you to upload a picture for you to use for your profile. At anytime after signing up you can edit the picture. Important to note that this step can be skipped for privacy.
  21. 21. Business and Organization Page Creation Add to Favorites: This allows you to add your new page to your favorites. Important to note that this step can be skipped for privacy.
  22. 22. Business and Organization Page Creation Preferred Page Audience: This step allows you to identify characteristics of the audience you are trying to target. Options include locations, age, gender, interests and languages. Important to note that this step can be skipped for privacy.
  23. 23. Business and Organization Page Creation Version 2 Creating a Page When Logged In If you already have an account you can create a page by clicking on the drop down menu next to the image of the lock. Then click on Create Page. This will then walk you through the same steps as seen above.
  24. 24. Editing your New Page Once your page is created you will want to make edits, add post, announce events and add photos to the page. To do this you need to make sure that you are working on your business or organization’s page and not your individual page. You can find your newly created page a couple of different ways from your individual page.
  25. 25. Editing your New Page: Finding your New Page Home Page: On the right hand side of the page under the menu bar there is a sidebar (white box) that has the title Your Pages. Under the title you will see a list of your pages. If you do not see a box like the image above, but more like the image below click on the gray arrow on the right side to expand the box.
  26. 26. Editing your New Page: Finding your New Page From Your Profile Page You can also find your page(s) from your profile page and any other page by clicking on the drop down menu next to the lock in the menu bar. The pages that you have created will be at top of the drop down menu under Your Pages.
  27. 27. Editing your New Page Main Page: Once you have clicked on the page you created it will take you to the Main page that Facebook users will see.
  28. 28. Editing your New Page: Cover and Profile Pictures Cover Photo Profile Photo
  29. 29. Editing your New Page: Cover and Profile Pictures These photos can be changed by clicking on the little gray camera on the image. When you hover over them text will pop up that says Change Cover or Update Profile Picture. Once clicked it will ask you to upload photo (Cover) or in the case of the profile picture take photo or upload photo. Gray Editing Camera
  30. 30. Editing your New Page: Banner Image The banner image includes the cover photo, profile picture, a menu bar and several other buttons.
  31. 31. Editing your New Page: Banner Image Menu Bar This bar includes navigation tabs to the About page, Photos, and any other items you choose from the More drop down. You can even change the arrangement of the tabs. Menu Bar
  32. 32. Editing your New Page: Banner Image More Tab Additional Tabs that can be added. Used to arrange and add or remove tabs.
  33. 33. Editing your New Page: Banner Image Manage Tabs Used to arrange tabs Used to add or remove tabs Make sure to save changes.
  34. 34. Editing your New Page: Banner Image About Tab The About tab has information about you business or organization such as hours, contact information, and location maps.
  35. 35. Editing your New Page: Banner Image Photos Tab The photos tab allows you to add photos related to your business or organization such as photos from events. There is a video tab also that allows you to add videos. If this is not on the menu bar click on the More tab.
  36. 36. Editing your New Page: Home Page Home Page The home page is where you can make posts that can be text only, combination of text and photos/videos and add events.
  37. 37. Editing your New Page: Making Posts Posting Identity When making a post the first thing to do is make sure you are posting as right person, group, business or organization. Since this page may have been created under an individual account it is important to pay attention to who you are posting as. Click this drop down button to see menu.
  38. 38. Editing your New Page: Making Posts Status Post The most common post is a status post. This can be text only or include photos/videos. There is an emoticon option to identify how you are feeling also. The posts that are created are then organized chronologically in what is called your Timeline. This box is different from an individual’s Status Post. An Individual’s post allows for the addition of tags and set the time and date of the post. Status Post Add a Photo or Video Add an Emoticon When finished make sure to Publish.
  39. 39. Editing your New Page: Making Posts Publish Button The drop down menu next to publish allows you to Save your post as a draft, Backdate it, or Schedule when you would like to post it. Publish Drop Down Menu
  40. 40. Editing your New Page: Making Posts Photo/Video Post If instead you are posting a photo(s) or video click on the Photo /Video link. This will open a menu of different photo display options. Photo Post
  41. 41. Editing your New Page: Making Posts Event Post This option allows you to create posts that provide users information on an event, offer (businesses), milestones and notes. Pick the option that best fits your needs. Clicking on the different options will open new windows where you can provide the necessary information. Event Post

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