This document contains statistics about Facebook usage broken down by gender, demographics, age, education level, and income. It shows that women use Facebook more than men, with usage rates highest among whites, younger age groups, those with at least some college education, and higher income levels. Across all categories presented, between 65-85% of US adults in each group use Facebook.

1. FACEBOOK
Neiman Outlen

2. MEN AND WOMEN ON FB
Men
Women
66%
76%
0 20 40 60 80

3. DEMOGRAPHICS
76
74.5
73
71.5
70
white black hispanic
71%
76%
73%

4. AGE GROUP
84% 79% 60% 45%

5. EDUCATION LEVEL
high school grad or less
some college
college+
68%
75%
71%
67 69 71 73 75

6. INCOME
69%
68%
76%
76%

7. BREAKOUT OF USAGE
75% 69% 71%