1. S O C I AL N E T W O R K I N G F O R T H E AD V O C AT E .
T H E E VA N G E L I S T.
T H E “ I ’ V E G O T T H I N G S T O S AY ” P E R S O N .
YOU.
2. PRESENTED BY: ALEXIS CEULE
SOUNDS LIKE “COOLEY”
I’M A WIFE (19 YEARS)
MOTHER OF A TEEN BOY & TWEEN GIRL
PTA JUNKIE
RUN WITH SCISSORS
I DO PLAY NICE WITH OTHERS
DOING SOCIAL MEDIA SINCE AUG. 2008
3. WHAT ARE OUR GOALS TODAY?
HOW TO LISTEN TO &
REACH PEOPLE ONLINE.
HOW TO BE SOCIAL & HOW TO “LIKE” A FAN
PAGE, SHARE CONTENT
N O T B E T H AT P E R S O N AND EVENTS WITH
FRIENDS
Y O U H AT E T O F O L L O W
ON SOCIAL NETWORKS FIND LIKE MINDED FAN
PAGES
There actually are What are people
rules of saying and where
engagement do I find what they
say?
6. WHO ARE ON SOCIAL NETWORKS?
No Shows (41% of the US population) – these are people least involved with
social media, if at all; they also infrequently purchase online
Newcomers (15%) – passive users of a single social media network such as
Facebook, primarily to enhance relationships that they have offline
Onlookers (16%) – are active only in the sense that watch others via social
channels on a regular basis, but share almost no personal information
Cliquers (6%) – active users of one network; they tend to be influential among
their small group of friends and family
Mix-n-Minglers (19%) – those who regularly share and interact with a diverse
group of connections via social media
Sparks (3%) – most active and deeply engaged users of social media; will serve
as enthusiastic online ambassadors for their favorite brands
From Forresters, Danyl Bosomworth June 14, 2012
8. FACEBOOK
LOG IN TO YOUR
F A C E B O O K A C C O U N T,
NOW.
You don’t
have to
use a
photo of
yourself
but it’s
nice
9. HOW TO FAN (LIKE) A PAGE
SEARCH FOR TO ENSURE
MAINSTREAM YOU SEE
COALITION T H I S PA G E
AND THEIR
POSTS,
HOVER YOUR
MOUSE OVER
THE “LIKE”
BUTTON AND
YOU‟LL SEE
AN OPTION
TO “SHOW IN
NEWSFEED”.
C L I C K T H AT
O P T I O N . TA
DA!
Works for any fan
page
12. WHAT OTHER PAGES SHOULD I FOLLOW?
Searching for your favorite organizations, clubs, businesses is one way to
find them. Better yet, got to a page you like already and see who THEY
ARE FOLLOWING.
14. WHAT DO I POST?
When you find a
post on a fan
or business
page that you
like or you
think reflects
you well, you
can hit the
“SHARE”
button below
the post. That
will put it on
your page.
15. BE RESPECTFUL TO SOCIAL NETWORKING… IF
YOU WANT TO ENJOY IT.
BE LIKE THIS AND BE IF YOU CAN HANDLE THE
PREPARED FOR BACKLASH, MORE POWER
FEEDBACK BOTH WAYS. TO YOU.
16. TRY THIS WHEN IN DOUBT…
KILL „EM WITH SPARE YOUR FRIENDS
THE RANTS AND HATEFUL
KINDNESS COMMENTS
25. LOCATION BASED NETWORKS LIKE
FOURSQUARE
C H E C K I N T O P L A C E S Y O U
L I K E A N D W A N T T O H E L P EARN BADGES &
P R O M O T E O R F I N D
I N T E R E S T I N G REWARDS
26. WHEN WAS THE LAST TIME, YOU TRIED
SOMETHING, FOR THE FIRST TIME?