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S O C I AL N E T W O R K I N G F O R T H E AD V O C AT E .
T H E E VA N G E L I S T.
T H E “ I ’ V E G O T T H I N G S T O S AY ” P E R S O N .
YOU.
PRESENTED BY: ALEXIS CEULE
SOUNDS LIKE “COOLEY”
I’M A WIFE (19 YEARS)
MOTHER OF A TEEN BOY & TWEEN GIRL
PTA JUNKIE
RUN WITH SCISSORS
I DO PLAY NICE WITH OTHERS
DOING SOCIAL MEDIA SINCE AUG. 2008
WHAT ARE OUR GOALS TODAY?
                               HOW TO LISTEN TO &
                               REACH PEOPLE ONLINE.

HOW TO BE SOCIAL &             HOW TO “LIKE” A FAN
                               PAGE, SHARE CONTENT
N O T B E T H AT P E R S O N   AND EVENTS WITH
                               FRIENDS
Y O U H AT E T O F O L L O W
ON SOCIAL NETWORKS             FIND LIKE   MINDED   FAN
                               PAGES




There actually are             What are people
  rules of                      saying and where
  engagement                    do I find what they
                                say?
WHERE THE HECK DO I START?
THIS IS YOU… TAKING A STEP FORWARD TODAY
WHO ARE ON SOCIAL NETWORKS?
No Shows (41% of the US population) – these are people least involved with
social media, if at all; they also infrequently purchase online
Newcomers (15%) – passive users of a single social media network such as
Facebook, primarily to enhance relationships that they have offline
Onlookers (16%) – are active only in the sense that watch others via social
channels on a regular basis, but share almost no personal information
Cliquers (6%) – active users of one network; they tend to be influential among
    their small group of friends and family
Mix-n-Minglers (19%) – those who regularly share and interact with a diverse
   group of connections via social media
Sparks (3%) – most active and deeply engaged users of social media; will serve
   as enthusiastic online ambassadors for their favorite brands
From Forresters, Danyl Bosomworth June 14, 2012
YOU DON’T NEED TO BE AN EXPERT.
FACEBOOK
LOG IN TO YOUR
F A C E B O O K A C C O U N T,
NOW.

                                 You don’t
                                   have to
                                     use a
                                  photo of
                                  yourself
                                   but it’s
                                      nice
HOW TO FAN (LIKE) A PAGE
SEARCH FOR                  TO ENSURE
MAINSTREAM                  YOU SEE
COALITION                   T H I S PA G E
                            AND THEIR
                            POSTS,
                            HOVER YOUR
                            MOUSE OVER
                            THE “LIKE”
                            BUTTON AND
                            YOU‟LL SEE
                            AN OPTION
                            TO “SHOW IN
                            NEWSFEED”.
                            C L I C K T H AT
                            O P T I O N . TA
                            DA!




                           Works for any fan
                                       page
NOW SEARCH TRUE BLUE WOMEN
LET’S THANK JOHNNY’S TAVERN IN PRAIRIE
VILLAGE TOO.
WHAT OTHER PAGES SHOULD I FOLLOW?
Searching for your favorite organizations, clubs, businesses is one way to
   find them. Better yet, got to a page you like already and see who THEY
   ARE FOLLOWING.
KEEP YOUR SENSE OF HUMOR WITH THIS ONE:
Bad Lip Reading
WHAT DO I POST?
When you find a
 post on a fan
 or business
 page that you
 like or you
 think reflects
 you well, you
 can hit the
 “SHARE”
 button below
 the post. That
 will put it on
 your page.
BE RESPECTFUL TO SOCIAL NETWORKING… IF
YOU WANT TO ENJOY IT.
BE LIKE THIS AND BE   IF YOU CAN HANDLE THE
PREPARED FOR          BACKLASH, MORE POWER
FEEDBACK BOTH WAYS.   TO YOU.
TRY THIS WHEN IN DOUBT…
KILL „EM WITH       SPARE YOUR FRIENDS
                    THE RANTS AND HATEFUL
KINDNESS            COMMENTS
FACEBOOK IS NOT YOUR DIARY.
TWITTER. WHAT IT CAN DO FOR YOU.
It’s an incredible information resource and listening tool
“LISTEN” BY SEARCHING KEY WORDS ON
TWITTER
#AKIN   NOTICE THE
RT‟S                 #YODER
YOU’RE HERE BECAUSE…
EVOLVE. DON’T GET LEFT BEHIND.
TRY PHOTO EDITING APPS LIKE INSTAGRAM
LOCATION BASED NETWORKS LIKE
FOURSQUARE
C H E C K I N T O P L A C E S Y O U
L I K E A N D W A N T T O H E L P     EARN BADGES &
P R O M O T E O R F I N D
I N T E R E S T I N G                 REWARDS
WHEN WAS THE LAST TIME, YOU TRIED
SOMETHING, FOR THE FIRST TIME?
ALEXIS FAULKNER CEULE

@ALEXISCEULE

CONFESSIONSOFASOCIALMEDIAMAMAPRENEUR.BLOGSPOT.CO
M

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Social media 101: Evolve!

  • 1. S O C I AL N E T W O R K I N G F O R T H E AD V O C AT E . T H E E VA N G E L I S T. T H E “ I ’ V E G O T T H I N G S T O S AY ” P E R S O N . YOU.
  • 2. PRESENTED BY: ALEXIS CEULE SOUNDS LIKE “COOLEY” I’M A WIFE (19 YEARS) MOTHER OF A TEEN BOY & TWEEN GIRL PTA JUNKIE RUN WITH SCISSORS I DO PLAY NICE WITH OTHERS DOING SOCIAL MEDIA SINCE AUG. 2008
  • 3. WHAT ARE OUR GOALS TODAY? HOW TO LISTEN TO & REACH PEOPLE ONLINE. HOW TO BE SOCIAL & HOW TO “LIKE” A FAN PAGE, SHARE CONTENT N O T B E T H AT P E R S O N AND EVENTS WITH FRIENDS Y O U H AT E T O F O L L O W ON SOCIAL NETWORKS FIND LIKE MINDED FAN PAGES There actually are What are people rules of saying and where engagement do I find what they say?
  • 4. WHERE THE HECK DO I START?
  • 5. THIS IS YOU… TAKING A STEP FORWARD TODAY
  • 6. WHO ARE ON SOCIAL NETWORKS? No Shows (41% of the US population) – these are people least involved with social media, if at all; they also infrequently purchase online Newcomers (15%) – passive users of a single social media network such as Facebook, primarily to enhance relationships that they have offline Onlookers (16%) – are active only in the sense that watch others via social channels on a regular basis, but share almost no personal information Cliquers (6%) – active users of one network; they tend to be influential among their small group of friends and family Mix-n-Minglers (19%) – those who regularly share and interact with a diverse group of connections via social media Sparks (3%) – most active and deeply engaged users of social media; will serve as enthusiastic online ambassadors for their favorite brands From Forresters, Danyl Bosomworth June 14, 2012
  • 7. YOU DON’T NEED TO BE AN EXPERT.
  • 8. FACEBOOK LOG IN TO YOUR F A C E B O O K A C C O U N T, NOW. You don’t have to use a photo of yourself but it’s nice
  • 9. HOW TO FAN (LIKE) A PAGE SEARCH FOR TO ENSURE MAINSTREAM YOU SEE COALITION T H I S PA G E AND THEIR POSTS, HOVER YOUR MOUSE OVER THE “LIKE” BUTTON AND YOU‟LL SEE AN OPTION TO “SHOW IN NEWSFEED”. C L I C K T H AT O P T I O N . TA DA! Works for any fan page
  • 10. NOW SEARCH TRUE BLUE WOMEN
  • 11. LET’S THANK JOHNNY’S TAVERN IN PRAIRIE VILLAGE TOO.
  • 12. WHAT OTHER PAGES SHOULD I FOLLOW? Searching for your favorite organizations, clubs, businesses is one way to find them. Better yet, got to a page you like already and see who THEY ARE FOLLOWING.
  • 13. KEEP YOUR SENSE OF HUMOR WITH THIS ONE: Bad Lip Reading
  • 14. WHAT DO I POST? When you find a post on a fan or business page that you like or you think reflects you well, you can hit the “SHARE” button below the post. That will put it on your page.
  • 15. BE RESPECTFUL TO SOCIAL NETWORKING… IF YOU WANT TO ENJOY IT. BE LIKE THIS AND BE IF YOU CAN HANDLE THE PREPARED FOR BACKLASH, MORE POWER FEEDBACK BOTH WAYS. TO YOU.
  • 16. TRY THIS WHEN IN DOUBT… KILL „EM WITH SPARE YOUR FRIENDS THE RANTS AND HATEFUL KINDNESS COMMENTS
  • 17. FACEBOOK IS NOT YOUR DIARY.
  • 18.
  • 19. TWITTER. WHAT IT CAN DO FOR YOU. It’s an incredible information resource and listening tool
  • 20. “LISTEN” BY SEARCHING KEY WORDS ON TWITTER #AKIN NOTICE THE RT‟S #YODER
  • 21.
  • 23. EVOLVE. DON’T GET LEFT BEHIND.
  • 24. TRY PHOTO EDITING APPS LIKE INSTAGRAM
  • 25. LOCATION BASED NETWORKS LIKE FOURSQUARE C H E C K I N T O P L A C E S Y O U L I K E A N D W A N T T O H E L P EARN BADGES & P R O M O T E O R F I N D I N T E R E S T I N G REWARDS
  • 26. WHEN WAS THE LAST TIME, YOU TRIED SOMETHING, FOR THE FIRST TIME?