Talks about the good and bads of social media in the modern society.

1. Social
Media
A B O O N O R B A N E F O R T
H E
S O C I E T Y A N D T H E
I N D I V I D U A L S
“When you say it, it’s marketing. When they say it,
it’s social proof.”
~Andy Crestodina.

2. G L O B A L P L A T F
O R M
Social media provides a global platform to
express one’s views and ideas without any
reservations or biasness.
I N S T A N T C O M M U N I C A T I
O N
It allows instant communication with friends and
family and automatically provides up to date
information while allowing us to find new
individuals to meet.
N E W A V E N U E S
Social media has created new avenues for
learning and job creation which never existed
before the advent of social media.
C O S T E F F E C T I V E M A R
K E T I N G
Social Media is a cost-effective marketing and
branding tool. It has created a paradigm shift in

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40
30
20
10
0
Social media and
mental health
issues are
considered to be
related
Why is this? As it turns out, well-adjusted children
and even adults tend to put their best foot forward,
broadcasting only their best attributes and
qualities online. They choose what to reveal
about themselves and filter or minimize negative
characteristics. They are able to promote a
somewhat deceptively positive sense of selfvsduhvsiuhvu
. In
response, their friends’ feedback, comments, and
posts tend to be overwhelmingly positive, creating
a positive feedback loop. For less well-adjusted
children, constantly reading about the seeming
success of their Facebook “friends” can make
them feel worse than in real life where, at least,
their peers visibly fail from time to time

4. I T I S M A K I N G T H
E L I N E
B E T W E E NR E A L A N D
F A L S E R E L A T I
O N S H I P S V E R Y T
H I N .
Social media sites can make it more
difficult for us to distinguish between the
meaningful relationships we foster in the
real world, and the numerous casual
relationships formed through social
media
D E C R E A S E I N A T T
E N T I O N
S P A N A
N D P R O D U C
T I V I T Y

5. Consider how you
would ideally like to
spend your time. Ask
yourself: How much
time do I want to spend
using social media?
How can I connect with
people I care about in
other ways, such as
talking on the phone or
meeting in person?
Looking to the
future

6. THANK
YOU