The document discusses branding and social media marketing strategies for a new eye makeup brand called The Wild Eye Makeup. It recommends targeting a youthful audience on Instagram and using a memorable color scheme and logo. It emphasizes the importance of consistently engaging customers on social media through creative posts that pique interest without giving away all information. Hiring a social media team can help generate new ideas to keep the brand top of mind.
2. Brand Voice
1. Unique/ Youthful
2. Smooth
3. Shiny
a. The tone and communication style of my brand is unique and trendy. A type of brand that multiple different
styles of women can feel comfortable wearing. The eye makeup is high quality and not too bold. It is not
targeted at a particular age group. The texture of the product is smooth and easy to apply, not over
complicated to understand.
3. Brand Color
Primary
Hex code - #f97fb6
Complementary
Hex code - #f9817f
Accent
Hex code - #f9dd7f
These three colors represent my brand because they complement each other. They are an example of the type
of color scheme to customer would get when buying the eye makeup.
4. The Difference Social Media Marketing Can Make!
Social media can effectively and successfully convince a potential customer to buy
the product
BUT… if the social media campaign is not successfully reaching the customer then
there is no point
5. Finding The Best Platform
Knowing your target customer is key
First you must know what forms of social media they use
most
For The Wild Eye Makeup company the target customer
would mostly be using instagram
Instagram is huge in the makeup world
BUT… that means that it is overpopulated with other
competitors
Standing out is key when competing against all those other
6. Communicating with the Customer
Reaching the customer is extremely important and hard but once that is done
successfully keeping in contact with them is even harder
You do not want to be over the top and annoying but you want to make your
presence known
Hiring a team of individuals is effective because having a social media
marketing department can create excellent idea.
The more brains their are thinking of what to create need, can ensure that the brand is
always present on social media
7. Creating Something to Remember
The logo or packaging is the first thing customer will see and that is how to draw
them in
The colors are important because if they are not aesthetically pleasing the customer
will immediately walk away
In a social media marketing campaign the rand must catch the eye of the customer
with something unique
For example, using the logo in a instagram post, not giving too much information away
about the product but making the viewer want to learn more
8. Potential Instagram Post
This post would not directly say that this an eye makeup
brand
The post would not be the brands first post because that
may be confusing
The brand should have an established instagram page so
when the potential buyer clicks to see the profile, they
can get more informations about the products.
Instagram post
