"Tone of voice" is a super important instrument to build personality into digital products. It's not about copywriting, it's an expression of the brand identity.
30. T O N E O F V O I C E
I N U X / U I
Why is it important?
31. T O N E O F V O I C E
I N U X / U I
Why is it important?
• Tone of voice is an expression of the
brand identity
• … and the people behind!
• It sets you apart from the rest
• It promotes uniformity in content
• It builds trust
• It can be used to influence and persuade
32. T O N E O F V O I C E
A S P A R T O F U X / U I
What is it?