Join Alexa SVP Tom Taylor as we cover the state of the Alexa business, describe some early challenges, and share how we are approaching emerging trends. Voice experiences have transformed the way that customers interact with the world around them. We will introduce new capabilities to help developers better address opportunities in devices, the smart home, and voice. You will leave with an understanding of the vision behind Alexa that ties together the deep dives going on throughout re:Invent.

2. STATE OF THE UNION
Tom Taylor, SVP of Alexa
A L E X A
N o v e m b e r 2 9 , 2 0 1 7

4. Amazon’ s V ision Is To Be E ar th’s
Mos t Cus tomer -Centr ic Company

6. A L E X A I S A L W A Y S G E T T I N G S M A R T E R

7. 2 0 1 5 2 0 1 7
A L E X A H A S M A N Y S K I L L S
2 5 , 0 0 0 +
S k i l l s

8. M o r e T h a n 1 0 0 , 0 0 0 5 - S t a r R e v i e w s
Love this product. Easy to set up and very
friendly. All of friends and family are surprised
on how easily I can control my entire house
with Alexa.
- bhargav1492
We bought the Echo Dot first and
loved it so much that we had to
buy a Echo 2nd Generation! We are
learning more and more things
about Alexa’s capabilities and love
them!
- James and Tamara Finlen
I love having Alexa in
every room.
- John Foley
LOVE OUR
NEW ECHO!
- Michael S.
LOVE the ECHO!
- ToastyEwokThe most awesome
product for the house
- Thomas e. hawkey
Love it. What a great
gift. I’m like a kid in a
candy store with my
new echo toy. Easy to
install.
- James reilly
It’s going into my sewing room. This
is definitely going to be under a lot
of Xmas trees this year!
- desertflower
Love love love love
love can’t wait for
the spot
- Fantastico

9. A L E X A I S G R O W I N G F A S T
Active Cus tomer s
Up N ear ly 5 X
Tens of M illions of
Alex a-E nabled Devices

10. A L E X A - E N A B L E D D E V I C E S

11. A L E X A D E V E L O P E R T O O L S
A l e x a S k i l l s K i t A l e x a V o i c e S e r v i c e C o n n e c t e d D e v i c e s

12. A l e x a S k i l l
B u i l d e r
S k i l l M a n a g e m e n t
A P I a n d C L I
D e v e l o p e r
R e w a r d s
P r o g r a m
D e v K i t s
f o r A V S
N e w / I m p r o v e d
S k i l l A P I s
E a r l y B e t a A c c e s s
t o N o t i f i c a t i o n s
a n d S p e a k e r I D
A V S
D e v i c e
S D K
A W S C r e d i t s
P r o g r a m
A V S
A P I
N E W P R O D U C T S , P R O G R A M S & F E A T U R E S

13. A L E X A V O I C E S E R V I C E

14. A L E X A S M A R T H O M E

15. M O R E T H A N 2 5 , 0 0 0 S K I L L S

17. O U R P I O N E E R S

19. G I V E Y O U R V I S I O N A V O I C E

20. At Home On the Go For Fun
A L E X A E V E R Y W H E R E

21. A L E X A A T H O M E
- C h a r l i e K i n d e l -
D i r e c t o r , A l e x a S m a r t H o m e

22. S M A R T H O M E S K I L L A P I s

24. N E W A P I s F O R N E W S C E N A R I O S
“ A l e x a , s h o w m e
t h e b a b y ’ s r o o m . ”

27. G I V E Y O U R V I S I O N A V O I C E

28. A L E X A O N T H E G O
- P r i y a A b a n i -
D i r e c t o r , A V S D e v i c e E n a b l e m e n t

29. A S M A R T W O R L D

30. GE
I n t e l l i g e n t L E D
L a m p w i t h A l e x a
A NKE R
E u f y G e n i e S m a r t
S p e a k e r w i t h A l e x a
E C O BE E
S m a r t T h e r m o s t a t
w i t h A l e x a
S O NO S
S m a r t S p e a k e r
w i t h A l e x a
A L E X A - E N A B L E D D E V I C E S

33. R E F E R E N C E D E S I G N S & D E V K I T S

34. S y s t e m s
I n t e g r a t o r s
O r i g i n a l D e s i g n
M a n u f a c t u r e r s
S O L U T I O N P R O V I D E R S

35. S Y S T E M S I N T E G R A T O R S
a l e x a . d e s i g n / S I

36. W i s t r o nT o n l y
O R I G I N A L D E S I G N M A N U F A C T U R E R S
a l e x a . d e s i g n / O D M

37. G I V E Y O U R V I S I O N A V O I C E

38. A L E X A F O R F U N
- S c o t t V a n V l i e t -
D i r e c t o r , A l e x a G a m e s & E n t e r t a i n m e n t

41. A L E X A G A M E S K I L L S

45. BYRON BEEDE
SVP, ACTIVISION

46. ACTION CONNECTIONINVESTMENT

47. BIGGEST NEW CONSOLE GAME IP
LAUNCH EVER

48. OVER 100 HOURS
PLAYED ON AVERAGE

50. STRONGEST DESTINY
ENGAGEMENT EVER

51. GUIDE
MECHANIC
INTEL
MEET GHOST

53. ACTIVE PERSONAL APPROACHABLE AUTHENTIC

54. REAL-TIME IN-GAME
ACTIONS
PERSONALIZED
RESPONSES
THOUSANDS OF
CUSTOM VO LINES
MILLIONS OF
DIFFERENT ANSWERS
DESTINY 2 GHOST SKILL

55. Alexa, ask Ghost to say hello.

56. Alexa, ask Ghost what should I do
next in Destiny 2?

57. Alexa, ask Ghost to equip my
Strike loadout.

58. Alexa, ask Ghost to call for backup.

59. Alexa, ask Ghost who
are the Red Legion?

60. WHAT TO DO
NEXT
GEAR
MANAGEMENT
SOCIAL
INTERACTION
STORY
EXPLORATION
AVAILABLE FOR FREE TODAY IN AMAZON ALEXA APP

61. LIMITED EDITION
DESTINY 2 GHOST
SPEAKS ALL GHOST
RESPONSES
LIGHTS UP WITH
GHOST COMMANDS
PRE-ORDER NOW
AVAILABLE 12/19

63. - T o m T a y l o r -
S V P , A l e x a
B U I L D Y O U R V O I C E – F I R S T B U S I N E S S

64. 3 . D e l i v e r E a s y &
S e l f - S e r v i c e A P I s
4 . M a i n t a i n
C u s t o m e r T r u s t
1 . C r e a t e V o i c e - F i r s t
E x p e r i e n c e s
2 . E n c o u r a g e &
R e w a r d Q u a l i t y
O U R P R I N C I P L E S

65. A l e x a D e v e l o p e r
R e w a r d s P r o g r a m
D e v i c e S a l e s E x i s t i n g B u s i n e s s
M o d e l s
M O N E T I Z A T I O N O P P O R T U N I T I E S

66. D E V E L O P E R R E W A R D S P R O G R A M
W e Have P aid M illions of Dollar s
to Developer s in 2 2 C ountr ies

67. D E V E L O P E R R E W A R D S P R O G R A M
Some of The Mos t P opular Sk ills Have E ar ned
Tens of Thous and s of Dollar s This Year

68. A m a z o n P a y New Voice-First
Purchasing
Capabilities
M O N E T I Z A T I O N O P P O R T U N I T I E S
I n - S k i l l
P u r c h a s i n g

70. “Oooooh, starting today, Amazon Prime
members get a Double Jeopardy round
daily, and can play days you missed after
the fact.” - Matt Birchler [@mattbirchler]
“Fan of Alexa’s Jeopardy! Skill.
Starting today, Prime subscribers
get 6 extra “Double Jeopardy”
questions every day. $2 per
month w/o Prime.”
- Ry Crist [@rycrist]
“My Echo now offers double
jeopardy. That’s 12 clues a day!
60 clues a week. I’m already
stressing out. #SoMuchPressure”
- Erin Swaller [@Swallerballer]
“@MicMonksMedia ummmm omg DOUBLE
JEOPARDY ON ALEXA?? And u can catch
up on days you missed? My life is made.”
- Kerry Holleran [@KerryHolleran]

74. I n - S k i l l
P u r c h a s e s
S u b s c r i p t i o n s A m a z o n P a y
a l e x a . d e s i g n / m o n e t i z a t i o n
A P P L Y F O R D E V E L O P E R P R E V I E W

75. A L E X A W O R L D W I D E

76. A L E X A W O R L D W I D E

78. G I V E Y O U R V I S I O N A V O I C E
d e v e l o p e r . a m a z o n . c o m / a l e x a

80. G I V E Y O U R V I S I O N A V O I C E
d e v e l o p e r . a m a z o n . c o m / a l e x a