1. F I N D I N G Y O U R F I R S T
1 , 0 0 0 C U S T O M E R S
P r e s e n t e d B y : D a m i l o l a A r a n s i o l a

2. B R I E F I N T R O
5 years experience in Digital marketing
36 Months in growth marketing
Worked with companies like ARM, MTN Lumos,
Dangote Flour Mills, Waracake, Pyroeffects,
Leadspace and many more
Spent more than $150,000 (70M Naira) on
ads

3. C O N C E P T O F A D V E R T I S I N G
What is advertising & How does it work?

4. K N O W Y O U R C U S T O M E R
1 .

5. C r e a t e A
C u s t o m e r A v a t a r

6. 2 . U N D E R S T A N D I N G S A L E S
F U N N E L
“ T H E S E V E N T I M E S F A C T O R , ” S A Y S A S A G E N E R A L R U L E ,
P O T E N T I A L C U S T O M E R S N E E D S T O S E E A N A D S E V E N T I M E S O R
M O R E B E F O R E T H E Y B U Y .

7. T R A F F I C I S M U C H M O R E T H A N T H R O W I N G
P R O D U C T S A T P E O P L E . Y O U N E E D T O B U I L D A
M A R K E T I N G F U N N E L .
T H E M A R K E T I N G F U N N E L I S A P R O C E S S Y O U M U S T
F O L L O W T O T U R N A V I S I T O R W H O J U S T M E T Y O U
T O A B U Y E R
B A S I C A L L Y M O V I N G S O M E O N E F R O M
“ H E L L O ” T O “ W I L L Y O U M A R R Y M E ? ”

8. S A L E S F U N N E L

9. 3 . F I N D T H E R I G H T T R A F F I C
S O U R C E T H A T S U I T S Y O U
B E S T

10. S o m e E x a m p l e s

11. S o m e E x a m p l e s

12. 4 . L O C A T E Y O U R R A V I N G
F A N S

13. C r e a t e y o u r o w n
r a v i n g f a n s

14. H o w D o Y O U C R E A T E Y O U R
f i r s t 1 0 0 R a V i n g f a n ?
Build a community
Give them a good experience of your brand
at every touch point
https://www.youtube.com/watch?v=SoNbvsRPagk
Keep talking to your customers
Always create good and quality contents

15. I N S U M M A R Y
- Know your customers
- Outline your customer journey and you have gold (Sales funnel a
must)
- Find your traffic source
- Build a community and communicate with them always
- Forget growth hacks, you dont need it for a start

16. T H A N K S !
damilola.aransiola@whogohost.com
08038329323
@aransioladamilola