About This Report In the throes of creating a marketing campaign for moms, it can be hard to find clear-cut direction. You might find yourself second-guessing your decisions, questioning your copy, and what you should be pouring your time into. You may feel lost and frustrated with connecting with moms on the path to gaining their trust (hard!), to ultimately grow your business and bring in a sizable revenue (mothers are the gateway to sales). And that's where Audience Finder comes in. In December 2016, we conducted a market research on mothers’ segment, to answer the question: what makes mothers tick? The goal of the analysis is, specifically, to understand how best to engage and connect with them effectively. Want to know more? audiencefinder.io/moms