Print marketing is still a highly effective tactic, in fact, it's coming back with a vengeance. The hand-written letter is macing a comeback in a big way, helping businesses stand out from the competition, bringing in extra, more personalized touch points.

2. T H E A G E N D A
 The importance of integrating online with offline marketing
 The art of the hand-written letter & personalizing your strategy
 How to use marketing automation, data and print marketing together
 How GreenRope uses Thankster to personalize our new account
onboarding
 Zapier: Connecting your everyday Apps
 Why Thankster
 Key Takeaways

3. Print marketing has some of the highest ROI when it comes to overall
marketing with a whopping 120%.
54% of consumers say they want to receive mail from vendors they are
interested in
70 percent of Americans say mail is more personal than the internet.
One study, “The neuroscience behind the response-driving power of
direct mail” found that:
~ Direct mail generates a motivation* score that is 20 percent higher than
digital media.
~ Direct mail was found to require 21 percent less cognitive effort. That
means your message is absorbed more quickly and effectively.
~ Brand recall was 70 percent higher among participants who were exposed
to direct mail ads rather than to digital ones.
O N L I N E & O F F L I N E : T H E S TAT S

4. T H E A RT O F T H E H A N D -
W R I T T E N L E T T E R
 Handwritten letters are
PERSONAL
 They invoke an emotional
reaction – something many
businesses fail to do
 People respond more
positively to a handwritten
letter, increasing open rates
and creating goodwill
 It is a nice relief from all the
digital marketing & advertising
we are exposed to – It’s
REFRESHING

5. Marketing Automation:
Marketing automation allows you to automate your print marketing efforts. For
example: Once a new client converts, send them a personalized Thank You note
as part of your workflow.
Data:
Personalize the Thank You note/postcard/etc. by using the data stored inside you
CRM! Just like you would tailor an email, you can include unique and specific
data points to ensure your messaging resonates with your recipient. Data points
could include: interests, years as a customer, item purchased, geographic
location, and more!
Print Marketing:
As the stats highlight, print marketing is highly effective. We also know that
personalization is key in today’s marketing environment. This is why utilizing
modern technologies with more traditional forms of marketing brings your
strategy to the next level, making your more competitive, and hopefully
developing longer, more valuable client relationships.
M A R K E T I N G A U T O M AT I O N , D ATA & P R I N T
M A R K E T I N G

7. How GreenRope uses Thankster

8. 1. We use Zapier to integrate GreenRope & Thankster to send
personalized cards to our new trials
2. Once a user activates their trial, they are sent a personalized
postcard
3. We thank the new users for choosing GreenRope, using
their first name and company
4. We send links to important resources for how-tos, support,
and more
5. Enhances our branding by providing the user something
they can hang in their office – showcasing the GreenRope
brand
6. Go above and beyond our competitors by adding in an
additional touch point, thanking them for the relationship
G R E E N R O P E &
T H A N K S T E R

9. Zapier: Connecting the Apps you
use everyday

10. • W E M A K E T H E
A F O R E M E N T I O N E D
H A N D W R I T I N G
A V A I L A B L E I N A
S Y S T E M A T I Z E D W A Y
• W E C A N U S E M E R G E
F I E L D S T O
P E R S O N A L I Z E F U R T H E R
• W E A R E F U L L S E R V I C E -
C A N C R E A T E Y O U R
C U S T O M I Z E D C A R D
D E S I G N , S E L E C T A N
A P P R O P R I A T E
H A N D W R I T I N G ,
I N T E G R A T E W I T H Y O U R
3 R D P A R T Y S O F T W A R E
• Y O U C A N C R E A T E O W N
H A N D W R I T I N G
Why Thankster

11. Personalization is an important and effective way to
get users attention
Personalized direct mail is especially effective -
avoids the spam box and makes users feel
appreciated
Handwritten personalized direct mail stands out
from other direct mail
Automating / systematizing the process ensures it
will not be neglected
Complements, rather than replaces, digital efforts
Integrating CRM & Marketing Automation allows
you to seamlessly and effortlessly employ offline
strategies
K E Y TA K E AWAY S

12. Ti m e f o r Q & A !

13. THANK YOU!!!!
C O N TA C T PA U L AT
T H A N K S T E R F O R M O R E
I N F O R M AT I O N !:
P G E L L E R @ T H A N K S T E R . C O
M