This webinar covers the basics of lead nurturing and how to develop an effective nurturing strategy. Marketing Manager at GreenRope, Alessandra Gyben, discusses content, phases of the sales funnel, customer journeys, drip campaigns, and more.

1. Developing a
Winning Lead
Nurturing
Strategy in
GreenRope!

2. Hello!My name is Alessandra
Gyben!
I am the Marketing Manager at
GreenRope.
You can find me at
alessandra@greenrope.com
and/or @GreenRope on
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3. Agenda
• What is Lead Nurturing?
• Benefits of Lead
Nurturing
• How to create a great
lead nurturing strategy
• Your lead nurturing toolkit
• GreenRope Demo
• Q&A

4. ““80% of marketers using
automation software
generate more leads;
77% convert more of
those leads” (VB
Insight)
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5. What is Lead Nurturing?
⊷ Lead nurturing is the process of
deepening your relationship with
your leads at every stage of the
funnel and throughout the entire
customer journey. Lead nurturing
integrates sales and marketing to
help drive your buyer to convert.
Lead nurturing uses CRM data and
marketing automation to educate,
engage, and convert.
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6. 57% of marketers say lead nurturing is the
most valuable feature of automation
software (Ascend2)
Targeting users with content relevant
to their position along the buying
process yields 72% higher conversion
rates (Ascend2)
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7. Increased
Productivity
Turn manual tasks
into automated ones
with workflows, drip
campaigns, etc.
Have your CRM
remind you to follow
up and never let a
lead slip through the
cracks.
Benefits of Lead Nurturing
Streamlined
Processes
Create consistent
lead nurturing
processes. Leads will
go through their
customer journeys,
receiving the right
messages at the
right time. This
creates a consistent7

8. Benefits Cont’d
Better
Personalization
Personalize the
customer
experience and
your content to
meet the needs
of your leads and
customers using
CRM data and
behavioral
triggers.
Higher
Conversion
Rates
More relevant &
personalized
touchpoints lead
to higher
conversions.
Better
Reporting &
Tracking
Gain better
insight into your
sales and
marketing efforts
and how they
actively affect
your conversion
rates.
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9. Lead nurturing is beneficial
for both the lead, the
customer and your team!
When you spend the
time to develop a lead
nurturing strategy, you
will see your business
operate and grow in
entirely new ways!
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10. Building an Effective
Lead Nurturing Strategy
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11. Align Sales & Marketing
Today, marketing plays a larger role in the sales process than ever before. Because of this
transformation, the only way to create an effective LN strategy is to align your sales and
marketing teams. Each needs to understand the other, with access to both data sets to
better nurture leads and customers.
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12. Incorporate multiple touchpoints
This includes phone calls, personal emails, print, email
& content marketing.
Create relevant content
Create content that matters at each stage of the funnel
and include different types of content based on data.
Gather lead intelligence data
Get demographic and behavioral data as each leads
moves through your buyer’s journey.
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13. 13

14. Key Components of Lead
Nurturing
#1 Your CRM
Your CRM houses
your contacts and
all information
about them,
including both demo
and behavioral
data. You will use
this data to improve
your campaigns.
#2 Content
Content is what
educates, informs
and persuades your
contacts. From blog
posts to ebooks or
just simple emails,
content is King.
#3 Journeys
Customer journeys help
send your contacts
down different paths
depending on their
actions, demographics,
campaign IDs, and
more.
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#4 Drip
Campaigns
Drip campaigns
help deliver a
consistent series of
emails overtime to
help educate and
inform.
#5 Workflows
Workflows help
integrate your sales
and marketing
touchpoints, creating
consistent processes
for your team, while
providing a
consistent
experience to the
#6 Testing
If you do not test
your efforts, you will
never know if they
are actually helping
your conversions.
Test everything.

15. Place your screenshot here
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Let’s take a look at
these tools in
action in
GreenRope!

16. 16
Thanks!ANY QUESTIONS?
You can find me at
⊷ @GreenRope
⊷ alessandra@greenrope.co
m
👍

17. Q&A
Do you have questions?
Simply type them into the
Questions Box in your
GoToWebinar control panel.
We will answer questions in
the order that they come in.
This webinar was recorded
and will be sent to you with the
slides.17

18. Contact Us
Have more questions or need more help?
Contact us!
Support Email:
support@greenrope.com
Phone Number: 442.333.7577
Website: www.greenrope.com
Thanks for being a part of
GreenRope and check
www.greenrope.com/webinars to see
what we’ve got in the pipeline.
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