This is a presentation I made for my Film 436 class at Queen's University called Understanding eBranding. It discusses Luxury brands involvement in Social Media specifically focusing on the brand Tiffany & Co.

1. Social Media and Luxury Brands
By: Alessia Civitenga Image by:mariaphoto [Flickr]

2. Luxury brands have been hesitant to move online, but now
because of the Internet’s increased popularity…
Image by: foxyladydrivers

3. More and more luxury brands are making the
transition to online advertising and e-commerce.
Image by: mgdadvertising

4. “Up to 90% of high-income Internet users shop regularly
online” – Digital Strategies for Luxury Brands
Image by: juliamichell [Flickr]

5. There are numerous third-party
information courses online
about any luxury brand, so it is
essential that the brand itself
have a voice in the online
landscape- Digital Strategies for
Online Brands
Image by: brainc [Flickr]

6. “Internet is the number one source for information on luxury
products” – Digital strategies for Luxury Brands
Image by: sottolestelle [Flickr]

7. How do we use the web to tell a luxury
story?
How do we recreate the sensorial experience of the brand
online?
Image by: paige23 [Flickr]

8. Invest in a Tiffany’s
Image by:

9. Image by: obliviousjulia [Flickr]
“Hearts beat faster and love grows stronger when
a Tiffany gift is presented to a loved one”

10. All the possibilities that true love and romance have to
offer…
Image by: deepsamauri [Flickr]

11. Image by: Vicky
[Flickr]
Love
Stories
Art of
Romance
Tiffany’s
New York
Love is

12. “Its aim appears to be to
extend the Tiffany brand
beyond luxury jewelry to
more of an aspirational
lifestyle brand by drawing
associations with exclusive
New York bars, restaurants,
classic films, music and the
city as a whole.”– Alistar
Craine, CEO Grapple
Image by: everymovewemake [Flickr]

13. Love is everywhere…
Image by: cupcakecentral [Flickr]

14. Tiffany & Co. New York
Image by: bpowell [Flickr]

15. Image by: vroffers [Flickr]
“Its first is an engagement ring app that merges mobile and interactive shopping
for consumers who are looking to select an engagement ring” – Rachel Lamb,
Luxury Daily

16. Lifestyle and
Class…
Image by: vcaputo [Flickr]

17. “On the web Tiffany & Co.'s strategy has been twofold: create a
simple yet stylist shopping experience, and remind the audience of its
standing in the culture upper echelon of America”- Social Media Guide
for Luxury Brands
Image by:Scott5 [Flickr]

18. Where it all began…
Image by: originsofbusiness [Flickr]

19. Image by: nicklenoard [Flickr]
“The clean design of the web property have created a
shopping experience that is as effortless and
sophisticated as anything you would expect shopping in-
store” -Social Media Guide to Luxury Brands

20. Image by: AlessCivit

21. Image by: franjmc [Flickr]
“Tiffany & Co. continues to set the standard for
luxury, even in the digital and social space”–Digital and
Social Media