Social Media and Its Impact Holly Swenson Nicole Morris
Tiffany &Co. History Tiffany and Company became known for its diamonds worldwide. Not only has diamonds for both women and men -Jewelry -Watches -Fragrances, -Household items -And other accessories. Reaches a very diverse audience using different social network sites and tools to increase their consumer reach and promote new products. “ T h e Diamond King,” Charles Lewis Tiffany, introduced the engagement ring in 1848 in New York City.
Tiffany & Co.’s Social Media Involvement <ul><li>International website </li></ul><ul><li>Facebook page promoting products </li></ul><ul><li>Twitter promoting products and events and parties </li></ul><ul><li>Blogs </li></ul><ul><li>Commercials </li></ul><ul><li>YouTube </li></ul><ul><li>I Tunes </li></ul><ul><li>I Phone/I Touch Application </li></ul>
Website <ul><li>http://www.tiffany.com/ </li></ul>Website is for consumers worldwide to enter, it makes connections to a reach of different consumers. Is Tiffany & Co. trademark Teal color Very classy and clean, like their product It is a detailed website to guide the consumer to exactly what they are looking for through descriptions and images.
Facebook 518,159 people “Like” Tiffany & Co. on Facebook Posts updates of events going on Posts when a celebrity or when Tiffany &Co. is in the media of any kind Posts when new products come out Link to official Tiffany & Co. website They will post questions for their audience to answer, getting consumers involved and interested Video clips http://www.facebook.com/Tiffany?ref=search
Twitter http://twitter.com/#!/TiffanyAndCo 6,622 followers Post updates about new products Fashion Launches Show when Tiffany & Co. is seen in the media Still new to Twitter
Blog Wordpress They talk about new and old products People comment and express their opinions about the products People also ask questions about products and upcoming events Great involvement with their target audience http://en.wordpress.com/tag/tiffany-co/
Tiffany & Co. TV Commercials http://tinyurl.com/2deygwr UK Commercial Christmas US Commercial Christmas http://tinyurl.com/25yep4m http://tinyurl.com/2bjvpa7 Commercial
I Tunes Sells the I phone app Selling it for free Great promotion for Tiffany & Co. with it being free I Tunes receives new customers going to their site with every app they sell on it. Good for them, good for Tiffany & Co.
YouTube http://www.youtube.com/watch?v=N-BUYaXWfoE They have their three commercials on You Tube for people to view You can click “Share” and then you can share to Twitter, Facebook, Blogger, MySpace, and many more Has video posts on Twitter page and Facebook going back to YouTube
I Phone App The newest form of social media Tiffany and Co. An application to the Iphone or Ipod called The Engagement Ring Finder. Allows you to design your dream engagement ring You can save your creation Also get the advice from a professional consultant all conveniently on your phone or I pod. It is a free application and is geared toward reaching a target audience
<ul><li>For companies who have little social networking are they destined to fail or will they be able to survive with today’s overload of social media? </li></ul>Conclusion