2. CHINA HOUSEHOLD
ELECTRIC FAN
MARKET REPORT
Beijing Zeefer Consulting Ltd.
January 2012

3. INTRODUCTION
This report discusses the household electric fan market in China mainly from
the following sections.
- Size of Household Electric Fan Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
household electric fan market size, industry sales revenue and domestic
household electric fan output in 2008 - 2010, this report presents a picture of
the real development of household electric fan market in China and changes
in the overall market size.
- Hot Areas of China Household Electric Fan Market
Based on the comparison and analysis on China's household electric fan
production and import in different provinces or cities, this report points out
those hot areas in China for household electric fan market deserve most
attention.
- Top 10 Enterprises in China Household Electric Fan Industry
Based on the comparison and analysis on top 10 leading enterprises in China
household electric fan industry in terms of sales revenue, market share and
number of employees, the report shows their positions in the household
electric fan market in China. Additionally, this report lists basic contact
information of the top 10 leading enterprises.
- Market Share and Market Structure of China Household Electric Fan
Market
This report analyzes the household electric fan market share distribution in
China by segments based on enterprises nature (leading enterprises, foreign
enterprises, state-owned and private enterprises), imports of household
electric fan product and regional markets in China in terms of sale revenue,
profitability, production volume, number of enterprises and the value of
imports... The report offers data on the market shares of imported household
electric fan products, foreign enterprises and enterprises in other forms. It also

4. offers a comparison of profitability by forms of enterprise ownership, presents
a picture of the market share of leading enterprises and the distribution of
major regional markets in China. In addition, the report figures out the
structure and concentration ratio of the current household electric fan market
in China by means of Bain's Market Structure Classification and Index of CR4.
- Import and Export of Household Electric Fan Products
In this section, the report includes the main source countries / regions of
imported household electric fan products for China and their market shares,
the domestic destinations of imported household electric fan products in
China and shares for these destinations, major export destinations (countries
or regions) for Chinese produced household electric fan products and shares
of these destinations, major origins of the exported household electric fan
products and their shares.
- Household Electric Fan Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning household electric fan products generally accepted in the
household electric fan industry in China, including standard names both in
Chinese and English as well as their unified code numbers.
- Major Household Electric Fan Importers in China
The report lists 10 major importers for household electric fan products in
China and provides their contact information such as company name, address,
website, telephone number and fax number.
- Summary on Key Statistics of the Household Electric Fan Industry in
China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Household Electric Fan
Market Report presents the current situation, the growth rate and profitability
of the household electric fan industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE HOUSEHOLD ELECTRIC FAN MARKET SIZE ...3
2.2 PRODUCTION VOLUME OF MAJOR PRODUCTS IN RECENT YEARS
....................................................................................................................................5
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6
CHAPTER 3 HOT SPOTS FOR HOUSEHOLD ELECTRIC FAN
PRODUCTS ACROSS CHINA .............................................................................10
CHAPTER 4 INDUSTRY OVERVIEW................................................................12
4.1 A SUMMARY ON THE INDUSTRY............................................................12
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF HOUSEHOLD
ELECTRIC FAN PRODUCTS..............................................................................18
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED HOUSEHOLD ELECTRIC FAN PRODUCTS..........................18
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................20
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22
CHAPTER 6 THE MARKET SHARE...................................................................24
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................24
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................24
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................26
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................28
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................30
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30
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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................32
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38
7.1 GUANGDONG MIDEA ENVIRONMENT APPLIANCES
MANUFACTURING CO., LTD. .........................................................................38
7.2 AIRMATE ELECTRIC (SHENZHEN) CO., LTD........................................38
7.3 HANGZHOU ROBAM INDUSTRIAL GROUP CO., LTD. ......................39
7.4 GUANGDONG XIONGFENG ELECTRIC APPLIANCE CO., LTD.......40
7.5 PANASONIC ECOLOGY SYSTEMS GUANGDONG CO., LTD. ...........40
7.6 ZHEJIANG SACON ELECTRIC APPLIANCE CO., LTD.........................41
7.7 SHENZHEN LIANCHUANG TECHNOLOGY GROUP CO., LTD. ......42
7.8 JOINONE ELECTRIC (SHENZHEN) CO., LTD. .......................................42
7.9 ZHONGSHAN GANGLIAN HUAKAI ELECTRICAL PRODUCTS CO.,
LTD..........................................................................................................................43
7.10 ZHEJIANG PUTIAN ELECTRIC CO., LTD..............................................43
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46
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CHAPTER 3
HOT SPOTS FOR HOUSEHOLD
ELECTRIC FAN PRODUCTS
ACROSS CHINA
Figure 5 Nationwide distribution map of household electric fan mfg. enterprises above
designated size across China
Heilongjiang
Jilin
Inner Mongolia
<4 Liaoning
Xinjian
Hebei Beijing
<4
Tianjin
Shanxi
Ningxia Shandong
Qinghai <4
Gansu Henan Jiangsu
Shaanxi <4 Anhui 8
Tibet Shanghai
Hubei <4 5
Sichuan Zhejiang
<4 <4 60
Chongqing Jiangxi
Hunan
< 4 Fujian
Guizhou <4
<4
1-3 1
4-69 Yunnan Guangdong 4
Guangxi
168
70+ 4 70
Hainan
Guangdong, Zhejiang and Jiangsu are the major production bases for
household electric fan in China. From Jan. to Nov. 2010, enterprises engaged
in household electric fan production above designated size in the above three
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 17 Changes in the percentage of numbers of foreign household electric fan mfg.
enterprises across China and the comparison of foreign enterprises and enterprises of
other ownership
2008 2009 2010
Percentage of foreign enterprises
全国 211 Changes in the percentage of
248 260
in term s of the num ber of 49
oreign-funded num bers of foreign-funded 61
58
enterprises in 2010 enterprises
e of ownership 199
Private 112 125 131rivate
24% 26% 26%
oreign-funded 49 58 61 nded
Joint-equity 23.46% 0 0 0
Others 50 23% 65 23% 23%
68
Private 53% 50% 50%
oreign-funded 76.54% 23% 23% 23%
Joint-equity 0% 0% 0%
Others 24% 53% 26% 26%
50% 50%
2008 2009 2010
Foreign-funded Others type of ow nership Private Foreign-funded Others
In 2010, among the 260 household electric fan mfg. enterprises above
designated size across China, 61 are foreign enterprises, accounting for about
a share of 23.46% of all. In terms of the number of enterprises, there were 3
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