Furniture market in china market brief

FURNITURE MARKET
IN CHINA

Market Brief

Beijing Zeefer Consulting Ltd.
October 2011

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TABLE OF CONTENT

Furniture Market in China...................................................................................................1

Wooden Furniture Market in China....................................................................................4

Bamboo & Cane Furniture Market in China......................................................................6

Metal Furniture Market in China........................................................................................9

Other Furniture Market in China......................................................................................13

www.AllChinaReports.com
Industry Reports & Market Research

FURNITURE MARKET IN CHINA

According to Zeefer Consulting's research report - China Furniture
Market Report and calculated according to Zeefer China Market Size
formula, China furniture market size in 2009 exceeded RMB 200 billion, a
growth of more than 20% on a year-on-year basis.

In terms of market position of foreign enterprises in China, in 2009, there
were more than 1,000 foreign enterprises above designated size engaged
in the furniture industry, accounting for more than 20% of all furniture
enterprises above designated size across China. These enterprises
achieved a sales revenue of more than RMB 95 billion in all, accounting
for more than 30% of the total sales revenue from all furniture enterprises
above designated size across China. Foreign furniture enterprises
achieved a profit margin of more than 3%, almost same with the industry
average, and they achieved a ratio of return on assets of more than 4%,
lower than the industry average.

In terms of the industry size, in 2009, enterprises above designated size
inside the furniture industry achieved a sales revenue of more than RMB
250 billion in all. They produced a total of more than 535,585,000 pieces of
furniture, a rise of more than 2% in total production on a year-on-year
basis. The total assets of all enterprises in the industry exceeded RMB 150
billion, a rise of more than 10% on a year-on-year basis. On an annual
average, employees in furniture industry were more than 945,000, a
decline of more than 3% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in
furniture industry across China achieved a profit of more than RMB 10

Beijing Zeefer Consulting Ltd. -1-


billion in all, a growth of more than 25% on a year-on-year basis. On
average, enterprises achieved a profit margin of more than 4%. In 2009,
more than 950 enterprises in this industry suffered a loss.

In terms of furniture import and export, in 2010, the value of imported
furniture products in China was more than USD 1 billion, and Japan,
Germany and South Korea ranked top 3 as Origin of Imported Goods,
imports from these top three origins added up to USD 821 million,
accounting for more than 50% of the gross imports. In 2010, the gross
export of furniture products exceeded USD 30 billion, and USA, Japan
and United Kingdom ranked top 3 as export destinations. Exports to these
destinations added up to USD 15.3 billion, accounting for more than 40%
of the gross export. Guangdong, Zhejiang and Fujian ranked top 3 as
domestic origins, exports from these origins added up to USD 22.1 billion,
accounting for more than 60% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in
furniture industry won a market share of more than 7% in all in terms of
the sales revenue, and the top leading enterprise gained a market share of
more than 1% (source: data for 2008). In terms of the market position of
imported furniture products, in 2009, imported products won a market
share of less than 4% in the furniture market across China.

Data Source:
China Furniture Market Report

Related Industry Reports:
China Furniture Industry Profile
China Wooden Furniture Market Report
China Bamboo & Cane Furniture Market Report



China Metal Furniture Market Report
China Plastic Furniture Market Report
China Soft Furniture & Glass Furniture Market Report
中国家具業界レポート



WOODEN FURNITURE MARKET IN CHINA

China wooden furniture market size exceeded RMB 100 billion in 2009, a
growth of more than 20% on a year-on-year basis, according to Zeefer
Consulting's research report - China Wooden Furniture Market Report.

were more than 800 foreign enterprises above designated size engaged in
the wooden furniture industry, accounting for more than 20% of all
wooden furniture enterprises above designated size across China. All
foreign wooden furniture enterprises achieved a profit of more than RMB
1 billion in all, accounting for more than 10% of the total profit in this
industry.

inside the wooden furniture industry achieved a sales revenue of more
than RMB 150 billion in all. They produced a total of more than
182,760,000 pieces of wooden furniture, a rise of more than 3% in total
production on a year-on-year basis. In the wooden furniture industry,
more than 3,000 enterprises were above designated size, an increase of
more than 20% on a year-on-year basis. On an annual average, employees
in wooden furniture industry were more than 570,000, a decline of more
than 3% on a year-on-year basis.

wooden furniture industry across China achieved a profit of more than
RMB 6 billion in all, a growth of more than 20% on a year-on-year basis.
On average, enterprises achieved a profit margin of more than 4%. In 2009,
more than 550 enterprises in this industry suffered a loss. the percentage



of loss-incurring enterprises was higher than 15%.

In terms of wooden furniture import and export, in 2010, the value of
imported wooden furniture products in China was more than USD 350
million, and Italy, Germany and Vietnam ranked top 3 as Origin of
Imported Goods, imports from these top three origins added up to USD
195.3 million, accounting for more than 50% of the gross imports. In 2010,
the gross export of wooden furniture products exceeded USD 15 billion,
Guangdong, Zhejiang and Shanghai ranked top 3 as domestic origins,
exports from these origins added up to USD 10.1 billion, accounting for
more than 60% of the gross export across China.

wooden furniture industry won a market share of more than 8% in all in
terms of the sales revenue, and the top leading enterprise gained a market
share of more than 1% (source: data for 2008). In terms of the market
position of imported wooden furniture products, in 2009, imported
products won a market share of less than 2% in the wooden furniture
market across China.

Data Source:
China Wooden Furniture Market Report

China Wooden Furniture Industry Profile
中国木製家具業界レポート



BAMBOO & CANE FURNITURE MARKET IN
CHINA

According to Zeefer Consulting's research report - China Bamboo & Cane
Furniture Market Report and calculated according to Zeefer China
Market Size formula, China bamboo & cane furniture market size in 2009
exceeded RMB 2 billion, a growth of more than 40% on a year-on-year
basis.

the bamboo & cane furniture industry, accounting for more than 25% of
all bamboo & cane furniture enterprises above designated size across
China. These enterprises achieved a sales revenue of more than RMB 1
billion in all, accounting for more than 30% of the total sales revenue from
all bamboo & cane furniture enterprises above designated size across
China. Foreign bamboo & cane furniture enterprises achieved a profit
margin of more than 4%, almost same with the industry average, and they
achieved a ratio of return on assets of more than 4%, lower than the
industry average.

inside the bamboo & cane furniture industry achieved a sales revenue of
more than RMB 3 billion in all. The total assets of all enterprises in the
industry exceeded RMB 2 billion, a rise of more than 10% on a
year-on-year basis. On an annual average, employees in bamboo & cane
furniture industry were more than 15,000, a decline of more than 3% on a
year-on-year basis.



bamboo & cane furniture industry across China achieved a profit of more
than RMB 100 million in all, a growth of more than 60% on a year-on-year
basis. In 2009, more than 15 enterprises in this industry suffered a loss.
The industry average of the rate of return on assets was higher than 6%,
and the rate of return on net assets was higher than 10%.

In terms of bamboo & cane furniture import and export, in 2010, the value
of imported bamboo & cane furniture products in China was more than
USD 1 million, Guangdong, Shanghai and Beijing ranked top 3 domestic
destinations in imports, and the value of imports in these three regions
added up to USD 1.3 million, accounting for more than 90% of the gross
imports across China. In 2010, the gross export of bamboo & cane
furniture products exceeded USD 50 million, and USA, Singapore and
Thailand ranked top 3 as export destinations. Exports to these
destinations added up to USD 25.3 million, accounting for more than 45%
of the gross export.

bamboo & cane furniture industry won a market share of more than 50%
in all in terms of the sales revenue, and the top leading enterprise gained a
market share of more than 9% (source: data for 2008). In terms of the
market position of imported bamboo & cane furniture products, in 2009,
imported products won a market share of 0.2% in the bamboo & cane
furniture market across China.

Data Source:
China Bamboo & Cane Furniture Market Report




China Bamboo & Cane Furniture Industry Profile
中国竹·藤製家具業界レポート



METAL FURNITURE MARKET IN CHINA

China metal furniture market size exceeded RMB 45 billion in 2009, a
Consulting's research report - China Metal Furniture Market Report.

the metal furniture industry, accounting for more than 20% of all metal
furniture enterprises above designated size across China. All foreign
metal furniture enterprises achieved a profit of more than RMB 1 billion
in all, accounting for more than 35% of the total profit in this industry.
Foreign metal furniture enterprises achieved a profit margin of more than
4%, almost same with the industry average, and they achieved a ratio of
return on assets of more than 5%, lower than the industry average.

inside the metal furniture industry achieved a sales revenue of more than
RMB 70 billion in all. They produced a total of more than 287,400,000
pieces of metal furniture, almost same in total production on a
year-on-year basis. In the metal furniture industry, more than 1,000
enterprises were above designated size, an increase of more than 15% on a
year-on-year basis. On an annual average, employees in metal furniture
industry were more than 205,000, a decline of more than 4% on a
year-on-year basis.

metal furniture industry across China achieved a profit of more than RMB
3 billion in all, a growth of more than 25% on a year-on-year basis. In 2009,
more than 200 enterprises in this industry suffered a loss. and the loss



from them added up to RMB 225.7 million. The industry average of the
rate of return on assets was higher than 7%, and the rate of return on net
assets was higher than 15%.

In terms of metal furniture import and export, in 2010, the value of
imported metal furniture products in China was more than USD 150
million, Shanghai, Sichuan and Liaoning ranked top 3 domestic
destinations in imports, and the value of imports in these three regions
added up to USD 77.7 million, accounting for more than 40% of the gross
imports across China. In 2010, the gross export of metal furniture
products exceeded USD 10 billion, Guangdong, Zhejiang and Fujian
ranked top 3 as domestic origins, exports from these origins added up to
USD 8.6 billion, accounting for more than 75% of the gross export across
China.

In terms of the market share in China, top 10 leading enterprises in metal
imported metal furniture products, in 2009, imported products won a
market share of less than 3% in the metal furniture market across China.

Data Source:
China Metal Furniture Market Report

China Metal Furniture Industry Profile
中国金属製家具業界レポート

Beijing Zeefer Consulting Ltd. - 10 -


PLASTIC FURNITURE MARKET IN CHINA

According to Zeefer Consulting's research report - China Plastic Furniture
Market Report and calculated according to Zeefer China Market Size
formula, China plastic furniture market size in 2009 exceeded RMB 2
billion, a growth of more than 20% on a year-on-year basis.

the plastic furniture industry, accounting for more than 20% of all plastic
furniture enterprises above designated size across China. These
enterprises achieved a sales revenue of more than RMB 1 billion in all,
accounting for more than 25% of the total sales revenue from all plastic
furniture enterprises above designated size across China.

inside the plastic furniture industry achieved a sales revenue of more than
RMB 3 billion in all. The total assets of all enterprises in the industry
exceeded RMB 2 billion, a rise of more than 3% on a year-on-year basis.
On an annual average, employees in plastic furniture industry were more
than 10,000, a decline of more than 15% on a year-on-year basis.

plastic furniture industry across China achieved a profit of more than
RMB 100 million in all, a growth of more than 40% on a year-on-year basis.
In 2009, more than 15 enterprises in this industry suffered a loss. the
percentage of loss-incurring enterprises was higher than 10%. The
industry average of the rate of return on assets was higher than 6%, and
the rate of return on net assets was higher than 10%.

In terms of plastic furniture import and export, in 2010, the value of
imported plastic furniture products in China was more than USD 20



million, and Japan, USA and PRC ranked top 3 as Origin of Imported
Goods, imports from these top three origins added up to USD 10.4 million,
accounting for more than 50% of the gross imports. Shanghai, Anhui and
Guangdong ranked top 3 domestic destinations in imports, and the value
of imports in these three regions added up to USD 14.8 million,
accounting for more than 70% of the gross imports across China. In 2010,
the gross export of plastic furniture products exceeded USD 1 billion, and
USA, United Kingdom and Japan ranked top 3 as export destinations.
Exports to these destinations added up to USD 523.9 million, accounting
for more than 40% of the gross export.

In terms of the market share in China, top 10 leading enterprises in plastic
imported plastic furniture products, in 2009, imported products won a
market share of less than 7% in the plastic furniture market across China.

Data Source:
China Plastic Furniture Market Report

China Plastic Furniture Industry Profile
Top Seven Companies In Plastic Furniture Mfg. Industry In China
中国プラスチック製家具業界レポート



OTHER FURNITURE MARKET IN CHINA

China other furniture market size exceeded RMB 30 billion in 2009, a
Consulting's research report - China Soft Furniture & Glass Furniture
Market Report.

the other furniture industry, accounting for more than 30% of all other
furniture enterprises above designated size across China. All foreign
other furniture enterprises achieved a profit of more than RMB 1 billion in
all, accounting for more than 50% of the total profit in this industry.

inside the other furniture industry achieved a sales revenue of more than
RMB 40 billion in all. They produced a total of more than 35,345,000
pieces of upholstered furniture, a rise of more than 10% in total
production on a year-on-year basis. In the other furniture industry, more
than 700 enterprises were above designated size, an increase of more than
25% on a year-on-year basis. On an annual average, employees in other
furniture industry were more than 135,000, an increase of more than 2%
on a year-on-year basis.

other furniture industry across China achieved a profit of more than RMB
2 billion in all, a growth of more than 45% on a year-on-year basis. On
average, enterprises achieved a profit margin of more than 4%. The
industry average of the rate of return on assets was higher than 6%, and
the rate of return on net assets was higher than 15%.



In terms of other furniture import and export, in 2010, the value of
imported other furniture products in China was more than USD 1 billion,
and Japan, Germany and South Korea ranked top 3 as Origin of Imported
Goods, imports from these top three origins added up to USD 673.7
million, accounting for more than 60% of the gross imports. Guangdong,
Shanghai and Jilin ranked top 3 domestic destinations in imports, and the
value of imports in these three regions added up to USD 599.4 million,
accounting for more than 55% of the gross imports across China. In 2010,
the gross export of other furniture products exceeded USD 6 billion,
Guangdong, Zhejiang and Jiangsu ranked top 3 as domestic origins,
exports from these origins added up to USD 4.2 billion, accounting for
more than 65% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in other
imported other furniture products, in 2009, imported products won a
market share of higher than 14% in the other furniture market across
China.

Data Source:
China Soft Furniture & Glass Furniture Market Report

China Soft Furniture & Glass Furniture Industry Profile
Top Ten Companies In Other Furniture Mfg. Industry In China
中国ソフト家具·ガラス家具業界レポート


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