2. CHINA CELL PHONE
MARKET REPORT
Beijing Zeefer Consulting Ltd.
November 2011

3. INTRODUCTION
This report discusses the cell phone market in China mainly from the
following sections.
- Size of Cell Phone Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China cell
phone market size, industry sales revenue and domestic cell phone output in
2008 - 2010, this report presents a picture of the real development of cell
phone market in China and changes in the overall market size.
- Hot Areas of China Cell Phone Market
Based on the comparison and analysis on China's cell phone production and
import in different provinces or cities, this report points out those hot areas in
China for cell phone market deserve most attention.
- Top 10 Enterprises in China Cell Phone Industry
Based on the comparison and analysis on top 10 leading enterprises in China
cell phone industry in terms of sales revenue, market share and number of
employees, the report shows their positions in the cell phone market in China.
Additionally, this report lists basic contact information of the top 10 leading
enterprises.
- Market Share and Market Structure of China Cell Phone Market
This report analyzes the cell phone market share distribution in China by
segments based on enterprises nature (leading enterprises, foreign enterprises,
state-owned and private enterprises) and regional markets in China in terms
of sale revenue, profitability, production volume, number of enterprises and
the value of imports... The report offers data on the market shares of foreign
enterprises and enterprises in other forms. It also offers a comparison of
profitability by forms of enterprise ownership, presents a picture of the
market share of leading enterprises and the distribution of major regional
markets in China. In addition, the report figures out the structure and

4. concentration ratio of the current cell phone market in China by means of
Bain's Market Structure Classification and Index of CR4.
- Import and Export of Cell Phone Products
In this section, the report includes the main source countries / regions of
imported cell phone products for China and their market shares, the domestic
destinations of imported cell phone products in China and shares for these
destinations, major export destinations (countries or regions) for Chinese
produced cell phone products and shares of these destinations, major origins
of the exported cell phone products and their shares.
- Cell Phone Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning cell phone products generally accepted in the cell phone industry
in China, including standard names both in Chinese and English as well as
their unified code numbers.
- Major Cell Phone Importers in China
The report lists 10 major importers for cell phone products in China and
provides their contact information such as company name, address, website,
telephone number and fax number.
- Summary on Key Statistics of the Cell Phone Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Cell Phone Market
Report presents the current situation, the growth rate and profitability of the
cell phone industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE MOBILE COMMUNICATIONS & TERMINAL
EQUIPMENT MFG. MARKET SIZE ....................................................................3
2.2 PRODUCTION VOLUME OF MAJOR PRODUCTS IN RECENT YEARS
....................................................................................................................................5
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6
CHAPTER 3 HOT SPOTS FOR MOBILE COMMUNICATIONS &
TERMINAL EQUIPMENT MFG. PRODUCTS ACROSS CHINA................10
CHAPTER 4 INDUSTRY OVERVIEW................................................................12
4.1 A SUMMARY ON THE INDUSTRY............................................................12
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................17
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................17
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF MOBILE
COMMUNICATIONS & TERMINAL EQUIPMENT MFG. PRODUCTS....19
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED MOBILE COMMUNICATIONS & TERMINAL EQUIPMENT
PRODUCTS........................................................................................................19
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................21
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................22
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................24
CHAPTER 6 THE MARKET SHARE...................................................................26
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................26
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................26
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................28
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................30
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................32
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............32
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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................34
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................36
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................39
7.1 NOKIA TELECOMMUNICATIONS LTD. .................................................39
7.2 TIANJIN SAMSUNG TELECOM TECHNOLOGY CO., LTD. ................39
7.3 MOTOROLA (CHINA) ELECTRONICS LTD. ...........................................40
7.4 SHENZHEN FUTAIHONG PRECISION INDUSTRIAL CO., LTD........41
7.5 BEIJIN SE PUTIAN MOBILE COMMUNICATION CO., LTD................41
7.6 HUIZHOU SAMSUNG ELECTONICS CO., LTD......................................42
7.7 FLEXTRONICS MANUFACTURE (ZHUHAI) CO., LTD. .......................43
7.8 FOXCONN ELECTRONICS (BEIJING) INC. .............................................43
7.9 LANGCHAO LG DIGITAL MOBILE COMMUNICATIONS CO., LTD.
..................................................................................................................................44
7.10 INVENTEC APPLIANCES (SHANGHAI) CO., LTD..............................45
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................46
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47
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CHAPTER 3
HOT SPOTS FOR MOBILE
COMMUNICATIONS &
TERMINAL EQUIPMENT MFG.
PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of mobile communications & terminal equipment
mfg. enterprises above designated size across China
Heilongjiang
Jilin
<4
Inner Mongolia
<4 Liaoning
Xinjian 10
Hebei Beijing
15
6 Tianjin
Shanxi 13
Ningxia < 4 Shandong
<4
Qinghai 26
Gansu Henan Jiangsu
Shaanxi 5 Anhui 27
Tibet Shanghai
Hubei 4 25
Sichuan 6 Zhejiang
6 5 45
Chongqing Jiangxi
Hunan
5 Fujian
Guizhou 8
<4 20
1-3 1
4 Yunnan Guangdong 4
Guangxi
132
5-6 5 5
7-9 7
10-49 10
Hainan
50+ <4 50
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 17 Changes in the percentage of numbers of foreign mobile communications &
terminal equipment mfg. enterprises across China and the comparison of foreign
enterprises and enterprises of other ownership
2008 2009 2010
Percentage of foreign enterprises Changes348
in the percentage of
全国 301 372
in term s of the num ber of num bers of foreign-funded
oreign-funded 192 207 216
enterprises in 2010 enterprises
e of ownership 156
oreign-funded 192 13% 207 14% 13% nded
216
4% 4%
Private 58 79 4% 94rivate
Joint-equity 12 19% 1423% 25%14
Others41.94% 39 48 48
oreign-funded 58.06% 64% 59% 58%
Private 19% 23% 25%
Joint-equity 4% 64% 4%59% 58%4%
Others 13% 14% 13%
2008 2009 2010
Foreign-funded Private
Foreign-funded Others type of ow nership Joint-equity Others
In 2010, among the 372 mobile communications & terminal equipment mfg.
enterprises above designated size across China, 216 are foreign enterprises,
accounting for about a share of 58.06% of all. In terms of the number of
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