This report analyzes the household audio equipment market in China. It discusses the size of the Chinese market from 2008-2010, identifying hot areas and the top 10 companies. It also examines the market share and structure, including shares held by foreign and domestic firms. Finally, it analyzes import and export trends for household audio equipment in China.

2. CHINA HOUSEHOLD
AUDIO EQUIPMENT
MARKET REPORT
Beijing Zeefer Consulting Ltd.
November 2011

3. INTRODUCTION
This report discusses the household audio equipment market in China mainly
from the following sections.
- Size of Household Audio Equipment Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
household audio equipment market size, industry sales revenue and domestic
household audio equipment output in 2008 - 2010, this report presents a
picture of the real development of household audio equipment market in
China and changes in the overall market size.
- Hot Areas of China Household Audio Equipment Market
Based on the comparison and analysis on China's household audio equipment
production and import in different provinces or cities, this report points out
those hot areas in China for household audio equipment market deserve most
attention.
- Top 10 Enterprises in China Household Audio Equipment Industry
Based on the comparison and analysis on top 10 leading enterprises in China
household audio equipment industry in terms of sales revenue, market share
and number of employees, the report shows their positions in the household
audio equipment market in China. Additionally, this report lists basic contact
information of the top 10 leading enterprises.
- Market Share and Market Structure of China Household Audio
Equipment Market
This report analyzes the household audio equipment market share
distribution in China by segments based on enterprises nature (leading
enterprises, foreign enterprises, state-owned and private enterprises) and
regional markets in China in terms of sale revenue, profitability, production
volume, number of enterprises and the value of imports... The report offers
data on the market shares of foreign enterprises and enterprises in other
forms. It also offers a comparison of profitability by forms of enterprise

4. ownership, presents a picture of the market share of leading enterprises and
the distribution of major regional markets in China. In addition, the report
figures out the structure and concentration ratio of the current household
audio equipment market in China by means of Bain's Market Structure
Classification and Index of CR4.
- Import and Export of Household Audio Equipment Products
In this section, the report includes the main source countries / regions of
imported household audio equipment products for China and their market
shares, the domestic destinations of imported household audio equipment
products in China and shares for these destinations, major export destinations
(countries or regions) for Chinese produced household audio equipment
products and shares of these destinations, major origins of the exported
household audio equipment products and their shares.
- Household Audio Equipment Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning household audio equipment products generally accepted in the
household audio equipment industry in China, including standard names
both in Chinese and English as well as their unified code numbers.
- Major Household Audio Equipment Importers in China
The report lists 10 major importers for household audio equipment products
in China and provides their contact information such as company name,
address, website, telephone number and fax number.
- Summary on Key Statistics of the Household Audio Equipment
Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Household Audio
Equipment Market Report presents the current situation, the growth rate and
profitability of the household audio equipment industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE HOUSEHOLD AUDIO EQUIPMENT MARKET
SIZE ...........................................................................................................................3
2.2 ANALYSIS ON THE CHANGES IN HOUSEHOLD AUDIO
EQUIPMENT PRODUCTION VOLUME IN RECENT YEARS.......................5
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6
CHAPTER 3 HOT SPOTS FOR HOUSEHOLD AUDIO EQUIPMENT
PRODUCTS ACROSS CHINA .............................................................................10
CHAPTER 4 INDUSTRY OVERVIEW................................................................12
4.1 A SUMMARY ON THE INDUSTRY............................................................12
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF HOUSEHOLD
AUDIO EQUIPMENT PRODUCTS ...................................................................18
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED HOUSEHOLD AUDIO EQUIPMENT PRODUCTS ...............18
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................20
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22
CHAPTER 6 THE MARKET SHARE...................................................................24
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................24
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................24
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................26
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................28
6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES
REVENUE ..........................................................................................................28
6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL
PRODUCTION VOLUME................................................................................29
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................31
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............31
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................33
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................35
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38
7.1 SONY PRECISION DEVICES (HUIZHOU) CO., LTD..............................38
7.2 ZHONGYI (QINGYUAN) ELETRONICS PLASTIC HARDWEAR CO.,
LTD..........................................................................................................................39
7.3 HUIZHOU FORYOU MULTIMEDIA ELECTRONICS CO., LTD...........39
7.4 PANASONIC AVC NETWORKS XIAMEN CO., LTD. ............................40
7.5 SOLI INDUSTRY (SHENZHEN) CO., LTD. ...............................................41
7.6 TCL AV TECHNOLY ELECTRONICS (HUIZHOU) CO., LTD. .............41
7.7 SHINWA PRECISION MACHINERY CO., LTD. ......................................42
7.8 HYUNDAI HI-TECH ELECTRONIC (TIANJIN) CO., LTD.....................43
7.9 PIONEER ELECTRONIC TECHNOLOGY (SHANGHAI) CO., LTD.....43
7.10 COBY ELECTRONICS CO., LTD. ..............................................................44
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47
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CHAPTER 3
HOT SPOTS FOR HOUSEHOLD
AUDIO EQUIPMENT
PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of household audio equipment mfg. enterprises
above designated size across China
Heilongjiang
Jilin
Inner Mongolia
Liaoning
Xinjian 4
Hebei Beijing
5
Tianjin
Shanxi < 4 7
Ningxia Shandong
Qinghai 11
Gansu Henan Jiangsu
Shaanxi <4 Anhui 41
Tibet Shanghai
Hubei <4 19
Sichuan 8 Zhejiang
<4 <4 82
Chongqing Jiangxi
Hunan
8 Fujian
Guizhou 4
19
1-3 1
4 Yunnan Guangdong 4
Guangxi
411
5-6 6 5
7-9 7
10-169 10
Hainan
170+ 170
Guangdong, Zhejiang and Jiangsu are the major production bases for
household audio equipment in China. From Jan. to Nov. 2010, enterprises
Beijing Zeefer Consulting Ltd. 10
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign household audio equipment
mfg. enterprises across China and the comparison of foreign enterprises and enterprises
of other ownership
2008 2009 2010
Percentage of foreign enterprises Changes684
in the percentage of
全国 560 633
in term s of the num ber of num bers of foreign-funded
oreign-funded 332 355 309
enterprises in 2010 enterprises
e of ownership 324
10% 10% 12%
oreign-funded 332 1% 355 1% 1% nded
309
Private 167 249 241rivate
30%
ctively-owned 4 1036% 38% 7
Others 57 70 76
51.18% 48.82%
oreign-funded 59% 52% 49%
Private 30% 36% 38%
ctively-owned 1% 59% 1% 1%
52% 49%
Others 10% 10% 12%
2008 2009 2010
Foreign-funded Private
Foreign-funded Others type of ow nership Collectively-ow ned Others
In 2010, among the 633 household audio equipment mfg. enterprises above
designated size across China, 309 are foreign enterprises, accounting for about
a share of 48.82% of all. In terms of the number of enterprises, there were 46
Beijing Zeefer Consulting Ltd. 31
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